Blog
A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
All TopicsBusiness StrategyBusinessMarketing Performance MeasurementMedia and AdtechData Collection and EngineeringData StrategyStrategy ConsultingClient experience & UXMedia Activation and PerformanceCustomer Experience (CX)AdtechCustomer IntelligenceSocial MediaUX Audit and OptimizationDigital transformationGoogle Analytics 4PersonalizationEcommerce StrategyArtificial IntelligenceConversion Rate Optimization (CRO)Customer JourneysInsight and Media StrategySEO et Recherche IALoyalty ProgramsAnalytics PlatformsGMPCRM & Relationship MarketingSEO & AI SearchBigQueryData Science & AI MarketingEmail marketingMarketing Automation and AICustomer Engagement & LoyaltyCX Strategy and ResearchCustomer Data Platforms (CDPs)Market IntelligenceMarTechMarketing IntelligenceCRMData Warehouses and Data LakesPredictive IntelligenceAI ConsultingData and TechnologyFacebook AnalyticsGCPAI Agent DevelopmentAI MarketingCustomer-centric marketingIntelligence marketingPrivate: Cookie ApocalypseWebinarsAI Education and TrainingAmazon RedshiftAutomatisation marketing et IACookie ApocalypseData PlatformsDatabricksFacebook AnalyticsSnowflake AI Data Cloud
AI agent orchestration: Your AI tools need a manager too
AI agent orchestration: Your AI tools need a manager too
Artificial intelligence is disrupting marketing.
March 9, 2026
7
min read
Why is AI essential to your future as a marketer?
Why is AI essential to your future as a marketer?
The Big Data revolution in marketing makes artificial intelligence an essential tool for marketers t …
February 3, 2020
5
min read
The impact of artificial intelligence start-ups
The impact of artificial intelligence start-ups
The Techstars Montreal AI Accelerator is one of the first business accelerator specially designed fo …
December 13, 2018
4
min read
Find and leverage what really matters.
Get our insights and recommendations to stay ahead in the marketing landscape.