A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Everything you need to know about customer data platforms (CDPs)
It's impossible to ignore the dazzling growth of digital channels that has caused an explosion in th …
AI agent orchestration: Your AI tools need a manager too
Artificial intelligence is disrupting marketing.
-2-3.png)
Data, the beating heart of relationship marketing
Let’s start with a simple and almost naive question: Is it still possible in 2023 to invest in relat …
Marketing transformation: technology as an accelerator
This article is the last in the series on marketing transformation and focuses on technologies that …
GTM Server Side: Could this be a Customer Data Platform?
In the chess-like world of the tech industry, particular attention is paid to every new functionalit …
Personalization: As Simple As a Visit To The Barbershop?
Without realizing it, your barber understands a few things about personalization better than many or …
CDPs, powerful data orchestration tools [Infographic]
What reality are faced by marketers wishing to make optimal use of CDPs, these powerful data orchest …
Building a single customer view is essential. Here’s why and how.
A weakened loyalty Marketers are well aware of the reality of customer relations in 2019. They are f …
Ad Exchanger’s Industry Preview: what to expect in digital media in 2018!
On January 17 and 18, I had the pleasure of going to New York to attend AdExchanger’s Industry Previ …
Find and leverage what really matters.
Get our insights and recommendations to stay ahead in the marketing landscape.