Marketing Performance Measurement

In a complex market where every dollar counts, we helped Sail fundamentally rethink its media performance.

By combining artificial intelligence, first-party data, and offline signals, we optimized every lever to maximize the real impact of its investments.

The result: 549% ROAS, $16M in online revenue, and an increase in average order value, proof that a well-structured approach can transform marketing performance into concrete business results.

In a category where a competitor already dominates attention, Oasis needed to quickly earn a place in consumers’ minds during the most strategic time of the year.

We focused on a simple and effective approach test multiple ideas quickly, identify what truly resonates, then invest only in the best performing content.

With over 75 creative variations launched in just a few days, we turned content into a performance driver.

Result Oasis generated three times more views than competitors, exceeded traffic targets by 67% and achieved a very low cost per engagement. Proof that an agile creative strategy can compete with top brands, even with a limited budget.

In a competitive e-commerce market, Revco needed new levers to sustain growth and maximize the value of its existing customer base.

We repositioned email from a tactical channel to a true revenue driver. By analyzing customer data, structuring segmentation and deploying automated journeys aligned with the buying cycle, we enabled the right messages to reach the right customers at the right time.

Result email drove a 10.5x increase in revenue, contributed to 42% of total growth and increased conversion rates by 15%. Proof that a well executed CRM strategy can become a core driver of e-commerce performance.

In a context where a significant portion of revenue depends on media investments, Black’s needed to ensure every dollar was generating maximum value.

We combined internal performance data with external market data to uncover hidden opportunities in budget allocation. By developing a custom analytical model, we enabled clear visibility into where to invest more, where to scale back and when to act.

This approach transformed media decision making, shifting from intuition to data driven strategy.

Result a 27% optimization in budget allocation, the identification of five new market opportunities and the discovery of two key investment periods previously untapped. Proof that better data insights can directly improve media performance.

In a highly competitive local market, À la Carte Express needed to attract new customers without relying solely on paid channels.

We focused on a pragmatic approach improving what matters most without rebuilding everything. By prioritizing targeted technical optimizations, simplifying the user journey and structuring pages strategically, we quickly increased the site’s visibility in search results.

Result organic traffic increased by 390%, average session duration doubled and traffic started growing within the first week. Proof that well executed optimizations can deliver both rapid and lasting impact.

In a context shaped by strong seasonality and international competition, Québec maritime needed to convert traveler interest into tangible actions for its partners.

We redesigned the entire digital experience based on real traveler needs. By structuring the site around key moments in the journey, optimizing search visibility and deploying a strong media strategy, we improved how users discovered and engaged with partner offerings.

Every optimization focused on one goal make discovery easier, reduce friction and drive action.

Result over 11,000 visits were driven to partner websites, bounce rate decreased by 26% and cost per click dropped by 38%. Proof that a well aligned web strategy can directly support a region’s tourism economy.

In a model where each participant is responsible for raising their own donations, 24h Tremblant needed to drive engagement at scale and earlier in the year.

We built a full digital strategy combining acquisition, segmentation and personalization. By leveraging existing data to better understand behaviors, we tailored communications at every stage of the journey to drive registration, engagement and fundraising.

This approach strengthened the connection between the cause and participants while expanding audiences.

Result a 2,929% return on ad spend, 126% of the objective achieved and over $3.8 million raised. Proof that a well executed digital strategy can turn engagement into real world impact.

In a context where ticket sales relied heavily on paid media and third party platforms, evenko needed to regain control of its audiences and structure long term growth.

We supported the organization through a full transformation of its digital operations. By defining a clear roadmap, rethinking the role of the website and structuring data, we helped evenko shift from a campaign driven approach to a long term asset driven strategy.

At the same time, we improved user experience, optimized conversion tracking across multiple platforms and introduced personalization strategies to strengthen audience relationships.

Result a 12 month roadmap aligned teams, six personas were defined to better target both B2C and B2B audiences and a progressive transformation of marketing operations was implemented. Proof that a structured vision can sustainably transform marketing performance.

In a B2B environment with complex orders and distributed inventory across the country, Groupe Deschênes needed to modernize its digital offering without disrupting operations.

We supported the group in structuring its entire e commerce ecosystem. By harmonizing product data, designing an experience aligned with real world needs and integrating real time availability across more than 100 locations, we enabled customers to access reliable and actionable information.

At the same time, we coordinated the launch of multiple transactional sites and supported the creation of an organization capable of sustaining this transformation.

Result over 100 locations now offer synchronized product availability, 8 transactional sites were launched and a strong foundation was built to support long term e commerce growth. Proof that a structured approach can simplify even the most complex environments.

In a highly competitive automotive market, Groupe Park Avenue needed to increase results without increasing spend.

We managed the full marketing funnel by leveraging first party data, optimizing media investments and personalizing messaging. By focusing on key moments in the buying journey and avoiding saturated environments, we maximized the impact of every dollar spent.

This approach improved conversion while reducing costs.

Result leads increased by 96%, cost per lead decreased by 25% and vehicle sales continued to grow despite lower media investment. Proof that a well optimized strategy can deliver more results with fewer resources.

Facing the challenge of managing hundreds of thousands of routes across multiple countries and languages, Busbud could no longer rely on manual SEM campaign management.

We built a fully automated architecture using scripts and APIs to generate, manage and optimize campaigns at scale. This allowed real time adjustments based on performance while reducing human error.

By combining automation and data analysis, we turned an operational challenge into a growth engine.

Result a return on ad spend of 850%, a 20% click through rate in North America and a tenfold increase in sales. Proof that automation can unlock performance that would be impossible to achieve manually.

In a context where Montréal is not a natural destination for UK investors, Montréal International needed to capture the attention of a highly targeted and hard to reach audience.

We deployed a precise strategy combining highly targeted media placements with high value content tailored to London based decision makers. Every action was designed to build relevance and credibility in a low awareness market.

With a limited budget, the campaign turned awareness into a concrete business development lever.

Result traffic from the UK increased by 800%, leads doubled and most importantly, meetings with company executives were generated directly from the campaign. Proof that a well targeted strategy can open real business opportunities, even in challenging markets.

In a context where Arctic Gardens relied heavily on paid media for traffic, the brand needed to build its own digital assets to support long term growth.

We supported a full shift toward a structured content strategy by launching a blog and optimizing recipe pages for both SEO and conversion. By creating strong synergy between paid, owned and earned channels, we maximized performance across all touchpoints.

This approach helped attract new audiences while improving the efficiency of media investments.

Result paid conversion rates increased by 221%, organic traffic to recipe pages doubled and search driven sessions increased by 78%. Proof that a well structured content ecosystem can become a powerful growth driver.

In a highly competitive search environment, Camping Québec needed to strengthen its rankings and outperform major industry players.

We focused on optimizing key pages and reinforcing authority signals to improve search visibility. At the same time, we refined content and keyword strategies to better capture demand, especially in English markets.

This approach increased performance without relying solely on paid media.

Result over 120,000 organic visits were generated in just four months, organic traffic increased by 30% and English pages saw an 83% growth. Proof that a well executed SEO strategy can deliver fast results even in competitive markets.

In a context where fear, myths and regulatory constraints slow down decision making, LASIK MD needed to convert hesitant intent into concrete action.

We managed the full funnel from acquisition to conversion by tailoring messaging to user barriers and decision stages. By combining first party data, media optimization and storytelling, we addressed the right concerns at the right time.

This approach improved performance without simply increasing spend.

Result SEM conversion rates increased by 33%, digital leads grew by 21% and pre operative bookings increased by 17%. Proof that a well executed strategy can overcome barriers and drive conversions in complex environments.

In a context where final conversion happens in store, Nautilus Plus needed to better measure and optimize the real impact of its digital investments.

We deployed an omnichannel strategy combining online and offline data to better understand user journeys and identify the most effective levers. By optimizing campaigns based on key moments and behaviors, we increased qualified in store visits while reducing costs.

This approach turned digital into a true driver of offline acquisition.

Result cost per in store visit decreased by 82%, in store prospects increased by 9% and annual memberships grew by 13%. Proof that a well measured strategy can effectively connect digital efforts to real business outcomes.

In a context where the main objective was to generate sales calls, HydroSolution needed to better connect digital initiatives to real business outcomes.

We deployed an integrated strategy combining SEO, SEM, display and social media, while implementing call tracking to link each digital interaction to a concrete action. By continuously optimizing campaigns and improving landing pages, we maximized conversion from qualified audiences.

This approach turned visibility into measurable results.

Result sales calls increased by 30%, significantly exceeding the initial objective, over 1,000 forms were generated and more than 150,000 clicks were driven from qualified audiences. Proof that an integrated strategy can directly impact sales.

In a context where Olymel needed to better reach its B2B audiences and support its sales teams, the company required a platform aligned with the complex realities of the foodservice market.

We supported the creation of a structured digital ecosystem based on the needs of different segments. By simplifying access to product information and developing practical tools to support decision making, we enabled users to quickly find the right products.

This approach transformed the platform into a true sales enablement tool.

Result traffic doubled within the first month after launch, four B2B segments were addressed with tailored experiences and more than 12 specialized tools were deployed to support users. Proof that a well designed platform can accelerate adoption and support commercial performance.

In a highly competitive travel market, Air Canada Vacations needed to maximize digital performance without relying solely on paid media.

We combined SEO optimization, content strategy and media performance to capture qualified demand and convert it into revenue. By aligning acquisition, content and engagement efforts, we built a cohesive performance driven ecosystem.

This approach turned organic traffic into a tangible revenue driver.

Result organic revenue increased by 72%, return on ad spend reached 4.8x and over 21,000 new subscribers were acquired through a social campaign. Proof that an integrated strategy can turn visibility into revenue.

As the Grands Ballets Canadiens expanded their offering, the organization needed to modernize its website without compromising existing performance.

We led a full strategic redesign by restructuring the information architecture, optimizing SEO and improving user experience. Every decision was made to simplify discovery and streamline the purchase journey.

This approach transformed the website into a true conversion engine.

Result revenue increased by 20% without relying on campaigns, organic traffic grew by 53% and bounce rate decreased by 15%. Proof that a well executed redesign can directly drive revenue growth.

In a context where a domain migration represents a major risk to organic visibility, Naître et grandir needed to ensure a seamless transition without losing traffic or rankings.

We planned and executed every step of the migration by structuring precise redirects and ensuring accurate mapping between old and new pages. By closely monitoring indexing and performance, we minimized the risks associated with this type of transformation.

This approach preserved the SEO value built over time.

Result 100% of traffic was successfully redirected to the correct pages, over 3,000 pages were migrated and organic traffic even increased within the first week. Proof that a well executed migration can preserve and even improve performance.

In a highly competitive automotive search environment, Ford needed to maximize visibility while controlling acquisition costs.

We structured and continuously optimized search campaigns by aligning keywords, bidding strategies and messaging with consumer intent across the purchase journey.

This approach generated qualified volume while significantly improving investment efficiency.

Result over 900,000 clicks were generated, more than 300 million impressions were delivered and cost per click decreased by 32%. Proof that rigorous optimization can drive meaningful gains even in highly competitive environments.

As National Bank aimed to modernize its brand and increase relevance, it needed to move beyond its role as a financial institution and become a true content creator.

We deployed a structured content strategy centered around a video series distributed across multiple platforms, combined with an evolving media strategy. By leveraging engagement data and retargeting, we refined audiences to maximize content impact.

This approach helped build stronger relationships with audiences.

Result the series generated over 11 million views, reached more than 2.2 million people and achieved an average engagement rate of 11%. Proof that well executed content can shift perception and drive real engagement.

In a context where the STM website needed to support critical user tasks, the challenge was to simplify access to information and prioritize essential actions.

We redesigned the experience based on in-depth user research to identify key use cases and eliminate friction. By structuring the site around core tasks and optimizing interfaces, we made essential tools more accessible.

This approach transformed the website into a true service platform.

Result trip planner usage increased by 24%, bounce rate decreased by 25% and mobile visits grew by 4.7x. Proof that a user-centered experience can significantly improve engagement and performance.

As Energir needed to reach a niche audience of engineers, traditional advertising formats were no longer sufficient.

We tested and deployed a new conversational ad format on LinkedIn, allowing direct engagement through personalized messages delivered in users’ inboxes. By combining precise targeting with an interactive experience, we captured the attention of a highly sought after audience.

This approach transformed a standard channel into a high performance driver.

Result cost per lead decreased by 87%, form submission rate reached 71% and 25% of webinar registrations were driven by this format. Proof that media innovation can drive significant performance gains.

In a highly competitive international environment, Garneau needed to increase online sales while improving media investment efficiency.

We structured an approach based on audience segmentation aligned with user intent and purchase stages. By combining behavioral data and multichannel media activation, we optimized each step of the conversion journey.

This approach aligned investments with conversion opportunities.

Result online transactions increased by 140%, revenue grew by 175% during key periods and campaigns drove up to 69% more sales. Proof that data driven media orchestration can rapidly scale e-commerce performance.

As Reitmans aimed to grow online sales in a competitive environment, the challenge was to efficiently reach new audiences while maximizing return on investment.

We deployed an acquisition strategy leveraging automation and product data to deliver personalized messaging at scale. By combining behavioral signals and real time inventory, we optimized campaign delivery to reach high intent consumers.

This approach accelerated growth while improving media efficiency.

Result return on ad spend increased threefold, cost per session decreased by 35% and traffic increased by 60%. Proof that media automation can transform e-commerce acquisition performance.