A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Test bench: UX and CX research driven by artificial intelligence (AI)
The rapid rise in artificial intelligence (AI) in recent years, especially in the past few months, h …
Holidays 2023: Flexibility leads to success in a constantly shifting landscape
The holidays are fast approaching, and 2023 will be a year particularly hard hit by the big changes …
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Why is customer satisfaction essential to loyalty?
The goal of relationship marketing is simple: to increase the value of a company’s customer base and …
4 Pillars of a Customer Experience (CX) Culture
It goes without saying that a company focused on customer experience must hold clear, coherent value …
The human factor and UX: two inseparable in CX
On June 15, I had the pleasure of participating in the virtual internship organized by Les Affaires …
Adapting your keyword research to UX for a website redesign
We mostly know keyword research as an SEO tool for creating content. We develop content strategies a …
Building a UX strategy: as easy as playing with LEGO
When I was younger, playing with LEGO was my favourite pastime — and it still is. You’ll understand …
Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists
This month, I met up with Hugo Martin-Bonneville, Customer Experience Strategist. As part of our cus …
User research: laying the groundwork for killer insights
e reaction of your digestive system (I’m kidding about the last one, but it’s not so far off), week- …
10 best practices to adopt during web strategic planning
Strategic web planning is vital to the sustainability and profitability of a website. It must be a c …
Search engine ergonomics – part 1/3
Search engine ergonomics is not in its infancy and, at present, ergonomic recommendations for search …
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