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Is your loyalty program measuring the right KPIs?
Is your loyalty program measuring the right KPIs?
After spending 30 years in loyalty, I’ve made a worrying observation: Loyalty programs are often man …
June 8, 2026
5
min read
The two aspects of loyalty program performance
The two aspects of loyalty program performance
Most articles and discussions on the topic of loyalty programs are essentially about their design. P …
July 21, 2025
6
min read
Data, the beating heart of relationship marketing
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Data, the beating heart of relationship marketing
Let’s start with a simple and almost naive question: Is it still possible in 2023 to invest in relat …
February 7, 2023
6
min read
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