A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
The New Rules of Retail in the Age of AI
We recently attended eTail Toronto, a leading North American retail conference that brings together …
-1-2.png)
Furniture retailers in Canada: who gets the consumer's attention?
Search Engines: The Key Step Before Making a Purchase Before purchasing a product, North Americans p …
Expect a historic holiday season in 2021
“This is predicted to be the biggest holiday season in history.”
A historic holiday season to be expected in 2021
“This is predicted to be the biggest holiday season in history.” Google Think Holiday (Webinar) The …
Opinion: Planning for the future when the present is uncertain
I don’t have to tell you that we are living through a unique period in time. The COVID-19 has effect …
Dollarama is getting into e-commerce. What does it mean?
In February 2019, Dollarama announced the official opening of an online shopping platform, where app …
#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?
This article was written following a collaborative study produced by Simon Lahaie, Olivier Houle, Je …
Will Québec’s digital strategy make local businesses more competitive?
The Québec government recently published its Digital Strategy, a highly awaited document in a world …
Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants
Retailers face various challenges when they add an online sales channel to their strictly brick and …
Untamed remarketing: Drawing the line between conversion and intrusion
How many times have you visited an advertiser’s site, only to be repeatedly and frequently retargete …
Do I need to redesign my website?
If you’ve gotten this far, chances are you’re asking yourself this question. Or you’ve already decid …
Optimize your online shopping experience to reduce cart abandonment
Over the course of this past year, a financially difficult one for many Quebec retailers, it became …
-1-Apr-02-2026-07-27-20-2945-PM.jpg)
(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods
Here are my notes from the conference by Stéphane Drouin, founder and partner, SVM
The 5 main performance indicators for an e-commerce site (2 of 2)
Today I am completing the second and last part of the performance indicators part of my series. I in …
Bounce rate influences revenue
I went to test the new features of Google Analytics as soon as they went online last week and they a …
Find and leverage what really matters.
Get our insights and recommendations to stay ahead in the marketing landscape.