A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
The New Rules of Retail in the Age of AI
We recently attended eTail Toronto, a leading North American retail conference that brings together …
Top 10 best loyalty programs in Canada
Technology is evolving, as are consumer expectations. That means loyalty programs are changing too.
The two aspects of loyalty program performance
Most articles and discussions on the topic of loyalty programs are essentially about their design. P …
Salesforce Data Cloud: Enhance your Google Analytics 4 (GA4) data
Are you using Salesforce (SF) Data Cloud or are you planning on integrating it into your marketing t …
How to create a 360-degree view of your customer in Snowflake
How to build your customer view in snowflake Snowflake is currently the most popular data warehouse …
Customer-centric marketing in the era of generative AI
Boston Consulting Group (BCG), Gartner and McKinsey all predict that customer experience will be one …
From a cookie to a layer cake: Six alternatives to the third-party cookie to create a sustainable strategy
Every story comes to an end. Even the most beautiful.
Customer-centric marketing’s big comeback
Customer-centric marketing never really exited the spotlight. Consumers’ desire to protect their pri …
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Why is customer satisfaction essential to loyalty?
The goal of relationship marketing is simple: to increase the value of a company’s customer base and …
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Insight — a tool for strategic decision-making
For the past several months, the transition to Google Analytics 4 (GA4), the loss of third-party coo …
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Data, the beating heart of relationship marketing
Let’s start with a simple and almost naive question: Is it still possible in 2023 to invest in relat …
Improve customer retention through data and segmentation
Faced with the gradual withdrawal of third-party cookies, the digital marketing landscape is gradual …
Get a 360 view of your customers with GA4, BigQuery and Google Tag Manager Server-Side
As marketers, we dream about designing our customers’ user journey. Through what channel will they d …
Users’ preferred devices during lockdown
Since the outset of the pandemic, I have given a lot of thought to the idea that this period of lock …
The power of AI and CX, together
Simpler than we tend to think, artificial intelligence is used to automate analyses and decision-mak …
[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour
Personal banking is one of the industries most profoundly impacted by the rise, and now dominance, o …
Personalization: As Simple As a Visit To The Barbershop?
Without realizing it, your barber understands a few things about personalization better than many or …
Building a single customer view is essential. Here’s why and how.
A weakened loyalty Marketers are well aware of the reality of customer relations in 2019. They are f …
A Brand Analytics Toolkit for the Data-Driven CMO
Over the last few years in particular, an array of interesting brand analytics solutions have emerge …
Learn how to use content to improve the performance of your campaigns
From the earliest days of social media, content has been positioned as being the key to a brand’s im …
Boost your marketing automation efforts with data
As marketing automation grows in popularity and accessibility, we are seeing more and more Quebec co …
Is mass marketing dead?
For several reasons, marketing has evolved tremendously. TV and radio placements at prime time, full …
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Jean Richer from CIM (Consumer Impact Marketing): An introduction to shopper marketing in Canada – [Liveblogging Infopresse]
Marketing at the point of purchase is important: 60% of brands are chosen at the time of purchase, m …
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