A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
The New Rules of Retail in the Age of AI
We recently attended eTail Toronto, a leading North American retail conference that brings together …
How artificial intelligence is transforming customer experience (CX)
For a long time, artificial intelligence (AI) was perceived as a futuristic vision. Today, AI is no …
With AI controlling Google Ads, what if marketers lose their expertise?
Inspired by Digital Marketing in an AI World by Frederick Vallaeys
The era of AI and instant answers: How to reposition your brand to exist without clicks
Search behaviours are changing fast. With the rise of ChatGPT, Gemini, Copilot, and the answers prod …
4 MarTech trends that are redefining the future of marketing
As the digital transformation speeds up, marketing technologies (MarTech) are evolving at an unprece …
8 trends in loyalty in 2025
Given that over 19 loyalty programs have a presence in Canadians’ wallets1, which represents signifi …
Customer-centric marketing in the era of generative AI
Boston Consulting Group (BCG), Gartner and McKinsey all predict that customer experience will be one …
Law 25: Applying artificial intelligence to privacy protection
The arrival of Law 25 on September 23, 2023, has led companies to adopt new standards in analytics a …
The androïd websites of the future
This morning, as I was drinking my coffee, I happened upon this article. The philosopher in me could …
6 steps to building a data strategy
A comprehensive data strategy is essential for guiding an organization’s transition to a data-driven …
Accelerate the adoption of artificial intelligence to support business growth
Have you seen the documentary The Social Dilemma on Netflix? I strongly recommend watching it. It’s …
The power of AI and CX, together
Simpler than we tend to think, artificial intelligence is used to automate analyses and decision-mak …
Why is AI essential to your future as a marketer?
The Big Data revolution in marketing makes artificial intelligence an essential tool for marketers t …
The impact of artificial intelligence start-ups
The Techstars Montreal AI Accelerator is one of the first business accelerator specially designed fo …
Can artificial intelligence replace specialists?
The Secret Weapons Series comes to an end with this last article. At this point, you must be wonderi …
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