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The two aspects of loyalty program performance
Most articles and discussions on the topic of loyalty programs are essentially about their design. P …
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6 reasons you should connect your SEO data to a data warehouse
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5 questions to determine the success of a CMO
Being a CMO, VP of marketing or marketing director in 2023 is no small challenge. The industry is un …
Top 10 differences between Universal Analytics and Google Analytics 4
The countdown has begun: In less than a year, most Universal Analytics properties will stop collecti …
The truth about the delayed end of third-party cookies in 2024
On July 27, 2022, Google announced that its sandbox for privacy management will need more testing. I …
Why it’s already time to migrate to GA4
Google Analytics 4 (GA4) is spearheading the new Google marketing suite and they’re not being shy ab …
The effects of iOS 15 on emailing and immediate solutions
During its annual developers conference last June 7, Apple announced that new versions of its operat …
Marketing transformation: Data is a prerequisite
This blog post is part of a four-part series that will attempt to give you a better idea of the key …
Do you do digital to do digital?
Last February, my colleague Philippe Boutin-Lizotte wrote a very interesting article about a strong …
When awareness goes hand-in-hand with media performance
Digital media performance has always been closely connected to conversion. Whether you’re talking ab …
Google delays the end of third-party cookies to 2023: What's the impact?
GOOGLE CHROME PUSHES THE END OF THIRD-PARTY COOKIES TO 2023 The web "gods" at Google seem to have he …
ROI no matter what the cost
Since the start of the pandemic, we’ve noticed an intensification of requests that produce immediate …
How to ensure a successful transition toward Google Analytics 4?
The world of Google Analytics is about to enter a new era. The free version you’re currently using i …
Accelerate the adoption of artificial intelligence to support business growth
Have you seen the documentary The Social Dilemma on Netflix? I strongly recommend watching it. It’s …
The apocalypse of cookies and IDFAs: what impacts on your measurement strategy?
Following up on my colleague's article about the cookie apocalypse , I wanted to kickstart the discu …
Google Data Studio: Creating a clear, precise dashboard
In the era of big data, the benefits of having a dashboard are clear. Still, what makes a good dashb …
Users’ preferred devices during lockdown
Since the outset of the pandemic, I have given a lot of thought to the idea that this period of lock …
Your Analytics Maturity Level: An Important Compass for Your Analytics Investments
In these times of transformation, many organizations are questioning or adjusting their investments …
How nonprofits can get the most out of their $120,000 US Google Ad Grants
Google Ads offers nonprofits a monthly grant of $10,000 US, for a total of $120,000 per year. The go …
The power of AI and CX, together
Simpler than we tend to think, artificial intelligence is used to automate analyses and decision-mak …
Documenting Your Analytics Tools is More Useful than You Think
Documenting might not appear as a time-saver at first, but you would be surprised how much time you …
Unifying data from several sources is easy: here’s how.
Learn how to gather data from your different platforms within a single dashboard in order to have a …
Data analysis: do you need a dashboard?
This article written by one of our analytics experts will teach you how to differentiate reporting f …
A Brand Analytics Toolkit for the Data-Driven CMO
Over the last few years in particular, an array of interesting brand analytics solutions have emerge …
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