A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
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Furniture retailers in Canada: who gets the consumer's attention?
Search Engines: The Key Step Before Making a Purchase Before purchasing a product, North Americans p …
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Insight — a tool for strategic decision-making
For the past several months, the transition to Google Analytics 4 (GA4), the loss of third-party coo …
Expect a historic holiday season in 2021
“This is predicted to be the biggest holiday season in history.” Google Think Holiday (Webinar) The …
Why the usefulness of data starts with people
This article is the second in a two-part series on inspiring discipline across your organization. Yo …
Users’ preferred devices during lockdown
Since the outset of the pandemic, I have given a lot of thought to the idea that this period of lock …
How to turn your data into actionable insights [Framework]
Your company’s digital data should help you make decisions and take action. Is it the case yet?
A Brand Analytics Toolkit for the Data-Driven CMO
Over the last few years in particular, an array of interesting brand analytics solutions have emerge …
Notoriety: What methods and procedures to measure it?
We are working to update this article to provide you with the most recent information. In the meanti …
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Monitoring and strategic planning: a summary
It was on March 26 that I gave a conference at Infopresse on monitoring and strategic planning, so h …
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