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Top 10 best loyalty programs in Canada
Technology is evolving, as are consumer expectations. That means loyalty programs are changing too.
The top 10 best loyalty programs in Canada in 2024
This past fall, R3 Marketing and Adviso, in collaboration with Ad hoc Research, unveiled the 7th edi …
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Insight — a tool for strategic decision-making
For the past several months, the transition to Google Analytics 4 (GA4), the loss of third-party coo …
Expect a historic holiday season in 2021
“This is predicted to be the biggest holiday season in history.”
Why the usefulness of data starts with people
This article is the second in a two-part series on inspiring discipline across your organization. Yo …
Users’ preferred devices during lockdown
Since the outset of the pandemic, I have given a lot of thought to the idea that this period of lock …
A Brand Analytics Toolkit for the Data-Driven CMO
Over the last few years in particular, an array of interesting brand analytics solutions have emerge …
Notoriety: What methods and procedures to measure it?
We are working to update this article to provide you with the most recent information. In the meanti …
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