A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
8 mistakes your mobile application should avoid
Is your mobile application a growth lever... or an expensive technology silo?
AI agent orchestration: Your AI tools need a manager too
Artificial intelligence is disrupting marketing.
Loyalty programs: How to choose the best martech platform?
Martech for loyalty programs is like an invisible spinal column. It's impossible to operationalize a …
The two aspects of loyalty program performance
Most articles and discussions on the topic of loyalty programs are essentially about their design. P …
Salesforce Data Cloud: Enhance your Google Analytics 4 (GA4) data
Are you using Salesforce (SF) Data Cloud or are you planning on integrating it into your marketing t …
4 MarTech trends that are redefining the future of marketing
As the digital transformation speeds up, marketing technologies (MarTech) are evolving at an unprece …
Marketing transformation: technology as an accelerator
This article is the last in the series on marketing transformation and focuses on technologies that …
How Many ($) Millions Are Hiding Under Your Marketing Data?
“Getting numbers is easy; getting numbers you can trust is hard!” – Ronny Kohavi, Head of Experiment …
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