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Recent Business Strategy posts

Business

2023 LoyalT study webinar

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Business

Furniture retailers in Canada: who gets the consumer's attention?

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How-to

Whitepaper: Improving customer retention through sustainable audiences

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Business

5 questions to determine the success of a CMO

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How-to

Why are loyalty programs increasingly relevant and profitable?

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How-to

Investing in loyalty during a period of inflation

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Tech

Sears.ca : you’ve got the power…

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How-to

Plan your media strategy when redesigning your website

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Business

In 2021, every company should have data strategy!

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Business

Why marketer should go back to media mix modeling (AKA MMM)

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Cookie Apocalypse

Why Marketers Need to Return to Media Mix Models

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How-to

The impact of cookie apocalypse on digital media

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Business

ROI no matter what the cost

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Business

Is “local” the fashionable new mainstay for brands?

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Business

What will be the legacy of 2020 in digital media?

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Cookie Apocalypse

The coming erosion of your digital revenue

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How-to

Improve your digital performance with A/B testing

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Business

What will holiday shopping look like this year?

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Business

Accelerate the adoption of artificial intelligence to support business growth

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Business

What to expect for holiday shopping this year?

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Business

Adaptability in times of chaos

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Business

Adaptability in times of chaos

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How-to

Taking your content strategy out of quarantine: where to begin?

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Business

COVID-19: current impacts and forecasts [Roundtable]

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Tech

AI and CX: powerful allies for more effective marketing

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Tech

The power of AI and CX, together

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Tech

Why is AI essential to your future as a marketer?

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Tech

Programmatic Buying: The Honeymoon’s Over

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Tech

Why Is AI Critical for Your Marketing Future?

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How-to

The secret to long-lasting client relationships

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Business

Programmatic buying: the ride is over

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Tech

I Tested the Off-Facebook Activity Management Module

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How-to

Digital marketing: what roles should be given to employees, agencies and robots?

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How-to

Couples therapy as an approach to strategic consulting

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How-to

Building a UX strategy: as easy as playing with LEGO

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Business

[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour

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How-to

How to reach Generation Z without slipping into clichés

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How-to

How to join Generation Z without falling into clichés

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How-to

Why personas are essential

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How-to

Quick guide to a successful email strategy

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Business

Market share is a bad KPI – Here’s why you should avoid it

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Series

Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists

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How-to

Whose job is lead generation, sales or marketing?

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Tech

Influencer marketing: There’s no magic formula

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Tech

Putting people before technology. A look back at the Amsterdam The Next Web conference.

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Tech

Putting people before technology. A look back at the Amsterdam The Next Web conference.

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How-to

How to turn your data into actionable insights [Framework]

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Business

Profitability, monetization and audiences: our analysis of the Netflix model

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Business

The transformation of the value chain into 10 statements

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Series

Interview with Nicolas Duval, SEO Strategist: Trusting an Imperfect Algorithm

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Business

Let's set the table: Market trends in the food industry

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Business

B2B industries: how to survive the digital transformation of the value chain

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Series

Interview with Jérémie Lévi, user experience designer: UX beyond design

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Series

Interview with Kristel Salesse: Finding the balance between intuition and logic

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Tech

Building a single customer view is essential. Here’s why and how.

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How-to

Building a single customer view is essential. Here’s why and how.

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Business

[INFOGRAPHIC] Amazon: a sprawling empire summarized in 10 figures

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Series

Interview with Sébastien Neveu : 5 inbound trends to watch in 2019

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How-to

Collaborative workshop template: Take stock of your strategic positioning

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Business

The impact of artificial intelligence start-ups

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Business

How should you invest in digital marketing? A data-based approach

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Business

Rigor and agility: the paradox of good project management?

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Tech

Data analysis: do you need a dashboard?

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Tech

How can you optimize a low-traffic site?

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Tech

A Brand Analytics Toolkit for the Data-Driven CMO

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How-to

A Brand Analytics Toolkit for the Data-Driven CMO

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Business

15 reasons not to work at Adviso

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Business

Tell us about your problems rather than your solutions

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Tech

Is Google Advanced Analysis Close to Adobe Analysis Workspace?

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Business

Without a strategic plan, your analytics initiatives are risky

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Business

GDPR: When Transparency and Good Will Are Dictated by Law

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Tech

GDPR: When Transparency and Good Will Are Dictated by Law

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Business

7 symptoms of companies in need of a content strategy

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Business

7 symptoms of a business in need of a content strategy

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Business

Digital transformation: Moving from myth to reality

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How-to

E-commerce acquisition : How to structure your due diligence

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How-to

Acquisition in e-commerce: structuring your due diligence

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Business

Is the “Call Us” button still relevant?

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Business

Create value with sustainable digital marketing

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How-to

5 ways to use lead ads to maximize your leads!

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Business

Obsessing over the bottom line is killing your brand

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Series

Boost your marketing automation efforts with data

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Tech

Data at the service of marketing automation

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Series

The surest way to choose a marketing automation platform

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Tech

The safest way to choose your marketing automation platform

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Tech

20 marketing automations you could implement tomorrow

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Series

20 marketing automation actions you could set up tomorrow

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How-to

SEO: Adapting to new trends or slowly disappearing from the web

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Business

What makes a “good client”?

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Tech

Why Adviso doesn’t consider link building to be a stand-alone strategy

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Tech

How to prevent your ads from appearing on hate sites

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Tech

Why the success of your media campaigns isn’t just about media

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Series

7 things to consider before diving into marketing automation

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Tech

Content creation : are you missing the mark?

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Tech

7 prerequisites before embarking on marketing automation

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Tech

No, organic isn’t dead on Facebook

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Tech

Last-Click is Dead, Long Live Multi-Touch Attribution!

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Business

Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants

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How-to

The subscription box phenomenon: 7 key factors for success

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Business

Project management 2.0: The 8 keys to success

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Tech

How to Bring Google Analytics Back to Its Best with ExactTarget Data Import

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Tech

How to Make Google Analytics Great Again by importing ExactTarget Data?

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Tech

4 reasons to get serious about your landing pages

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Tech

4 reasons to get serious about your landing pages

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Tech

What if 2017 finally marked the take-off of landing pages?

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Tech

Will 2017 finally be the year landing pages take off?

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Tech

UGC campaigns 5 years later: real advantages and conditions for success

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Business

Marketing or IT: Which department should be responsible for ecommerce?

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How-to

Guide: 50+ questions to prepare your marketing automation strategy

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Tech

Taking your SEM internal. Will it pay off?

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Tech

Internalize your SEM. Such a rewarding choice?

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Tech

Untamed remarketing: Drawing the line between conversion and intrusion

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Business

4 arguments to convince your senior management to invest in analytics

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Tech

4 arguments to convince your senior management to invest in analytics

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Tech

Do I need to redesign my website?

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Business

7 ingredients for a modern approach to digital media

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Business

How to define: objective, strategy and tactics? [Infographics]

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Tech

Content blocking is the best thing that could have happened to digital marketing

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Business

Google Adwords: When innovation pays off $60 billions a year

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Business

A New Site for the Corporation des maîtres électriciens du Québec (CMEQ)

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Tech

5 specialists to consult to maximize your user experience

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Tech

Optimize your online shopping experience to reduce cart abandonment

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Business

Objectives, strategies, tactics: what are they exactly?

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Tech

Get ready for the next big changes in web marketing

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Business

La conférence de Steve Wozniak et votre stratégie digitale

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Tech

Google Analytics Summit 2014: What's New?

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Tech

5 tendances stratégiques remarquées à l’événement eCOMMTL 2014

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Tech

Unfair interfaces: when ergonomics is used to deceive

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Business

E-commerce in Quebec: my predictions and wishes for 2014

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Business

7 Signs Your Organisation Needs a Content Strategy

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Tech

What Facebook can teach us about iterative web design

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How-to

Use official share buttons to increase conversion on your website

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How-to

Social authentication: who, what, why, how

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Tech

Google I/O 2013: Google positions its pawns on the travel chessboard

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Business

La Presse+: First impressions from the field

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Business

La Presse+ : Premières impressions recueillies sur le terrain

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Tech

GitHub and the public sector: a promising mix

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Business

Three ways to ensure team cohesion in Internet strategy management

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Business

The 7 web resolutions not to break in 2013

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Tech

Big data and business intelligence, some ideas that rhyme with ROI

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Tech

E-commerce: 7 musts to present directly on your homepage

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Tech

Back to Web-In 2012

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Business

Redesign of the CHUM website

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How-to

Newsletter: 5 tactics to entice your customers to buy again

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Business

5 types of work organization to manage your web strategy

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Business

Web strategic planning, an organizational solution

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Tech

5 questions about optimizing social presence on your website

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Business

NETendances: Will the Internet replace television as the main source of information?

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Business

How technology is influencing consumption in 2012 | Infopress Conference

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Business

Summary of Infopresse Web Strategy and Creativity conferences

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Business

CEFRIO releases NETendances “Online entertainment: web TV takes off”

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Business

RDV Media 2011: Key Takeaways for Media Innovation

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Tech

The BBC has redesigned its homepage with the iPad in mind

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Tech

Infopresse Web 3.0 Day 2011 in quotes

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Tech

8 ergonomic criteria to evaluate the persuasion of a site

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Tech

8 critères ergonomiques pour évaluer la persuasion d’un site

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Tech

How visitors judge your site: 6 factors related to intuition and emotions

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Tech

The 2011 Web Infopresse RDV

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Business

2011 trends according to Adviso

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Tech

Google and online travel, don't be evil?

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Business

Foursquare, Gowalla, Facebook Places: the battle of geosocial networks

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Business

First conference UX Masterclass 2010: When the user experience is no longer just on your website.

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Tech

The (Renewed) Music Industry: Fighting the Web with the Web | a collaborative workshop @PodCampMontreal

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Tech

Rock Band 3: The Surprising Achievement of an Inspiring Team

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Business

Twitter User Behavior Survey Results – Typical Profile Part

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Tech

La vie privée et les nouvelles technologies

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Tech

Are your images optimized for SEO?

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Tech

The iPad and the world of publishing

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Tech

Your SEO strategy c. the strategy of the Montreal Canadiens

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Business

Mobile strategy and tourism

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Tech

Social media and B2B, a good mix?

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Tech

My 5 SEO wishes to Google

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Tech

Online traveler ratings and reviews of your business scare you?

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Business

To watch in 2010: Foursquare – the first location-based social network

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Tech

Online tourism: the most searched keywords by users

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Tech

Jean Richer from CIM (Consumer Impact Marketing): An introduction to shopper marketing in Canada – [Liveblogging Infopresse]

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Tech

Improve user experience through geolocation

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Business

RDV Media – A busy day and some heated debates

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Business

The brainstorm or the attack of a problem in commando mode

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Business

Facebook acquires friendfeed: Is this the end of Twitter?

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How-to

5 Stages of Online Traveler Behavior

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  • Reading / 8 min.
How-to

Ergonomic best practices for newsletters – 2 of 2

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How-to

Ergonomic best practices for newsletters – 1 of 2

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Business

10 best practices to adopt during web strategic planning

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Tech

The 5 levels of website optimization (part 1 of 3)

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How-to

Should we put images in a newsletter?

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Business

The account manager's dilemma...

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Business

Monitoring and strategic planning: a summary

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Business

The Obama administration respects the 5 levels of a government 2.0

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Tech

From Viral Marketing to Authenticity Marketing

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How-to

The “definitive” article on URL rewriting

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Business

The 10 tips to make your project a real disaster!

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Tech

When Changing a Button Gets You $300 Million

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Tech

The 10 best articles of 2008 from Adviso's internal blog

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Tech

Webcom 2008 | Report of the moijezap.org case study

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Tech

(Presque) liveblogging de la journée Infopresse sur la vente au détail : l’impact du marketing Web sur les méthodes de vente hors-ligne

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Tech

(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods

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Business

Facebook : comprendre le réseau en un schéma

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Business

Internet, the best friend of billions of solitudes (2/3)

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Business

Who said a legal text had to be sad?

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Business

A web strategy by candidates for the next Canadian elections

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Business

Taxonomic analysis of Twitter users

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Tech

The potential of a 2.0 strategy: “Tous Azimuts” the STM’s trip calculator

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Tech

5 Approaches to Reduce Your Shopping Cart Abandonment

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Business

Is e-commerce in Quebec profitable or not?

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  • Reading / 2 min.
Tech

The 5 main performance indicators for a site intended for lead generation (1 of 2)

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Business

The Benchmark: a key step towards a winning strategic plan

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Business

Iraq, Tibet and Activism 2.0

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Business

Integrating Social Media into a Web Strategy: A Summary

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Tech

A new “innovative” search engine

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Tech

The web is going green

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Business

Trends 2007: new generation of applications

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Business

Trends 2007: democratization of personal syndication

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Business

The highest paying content on the web

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  • Reading / 2 min.
Business

The web of millennials

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Tech

Behavioural Marketing: Advertising that Puts a Smile on Everyone’s Faces

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Tech

The Web: the tool of choice for marketing research

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  • Reading / 2 min.
Tech

Optimizing interaction channels and drive-to-web incentives

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  • Reading / 2 min.
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