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How-to
Hans Laroche
21 Feb 2025

8 trends in loyalty in 2025

  • TECHNICAL LEVEL
  • Reading / 6 min.
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Recent Business Strategy posts

Business
Hans Laroche
16 Nov 2023

2023 LoyalT study webinar

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Aaron Carbon
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Furniture retailers in Canada: who gets the consumer's attention?

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Roger Kamena
03 Apr 2023

5 questions to determine the success of a CMO

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How-to
Hans Laroche
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Why are loyalty programs increasingly relevant and profitable?

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Investing in loyalty during a period of inflation

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Sylvain Dady
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Sears.ca : you’ve got the power…

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Meryem Abou El Bal
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Plan your media strategy when redesigning your website

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Moulaye Traore
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In 2021, every company should have data strategy!

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Business
Roger Kamena
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Why marketer should go back to media mix modeling (AKA MMM)

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Cookie Apocalypse
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Why Marketers Need to Return to Media Mix Models

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Olivier Houle
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The impact of cookie apocalypse on digital media

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Business
Philippe Boutin-Lizotte
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ROI no matter what the cost

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Business
Jonathan Lemay
11 Jan 2021

Is “local” the fashionable new mainstay for brands?

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Business
Francis Devoy
11 Jan 2021

What will be the legacy of 2020 in digital media?

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Cookie Apocalypse
Jean-François Renaud
11 Jan 2021

The coming erosion of your digital revenue

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How-to
Alexandre Gardé
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Improve your digital performance with A/B testing

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Business
Nicolas Villeneuve
30 Oct 2020

What will holiday shopping look like this year?

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Business
Jean-François Renaud
30 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

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Business
Nicolas Villeneuve
30 Oct 2020

What to expect for holiday shopping this year?

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Business
Jean-François Renaud
04 Sep 2020

Adaptability in times of chaos

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Business
Jean-François Renaud
04 Sep 2020

Adaptability in times of chaos

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How-to
Roxanne Synette
04 Sep 2020

Taking your content strategy out of quarantine: where to begin?

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Business
Edouard Reinach
23 Mar 2020

COVID-19: current impacts and forecasts [Roundtable]

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Tech
Roger Kamena
02 Mar 2020

AI and CX: powerful allies for more effective marketing

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Tech
Roger Kamena
02 Mar 2020

The power of AI and CX, together

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Tech
Roger Kamena
03 Feb 2020

Why is AI essential to your future as a marketer?

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Tech
Francis Devoy
03 Feb 2020

Programmatic Buying: The Honeymoon’s Over

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Tech
Roger Kamena
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Why Is AI Critical for Your Marketing Future?

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How-to
Gwendolyn Ung
03 Feb 2020

The secret to long-lasting client relationships

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Business
Francis Devoy
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Programmatic buying: the ride is over

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Tech
Francis Devoy
03 Feb 2020

I Tested the Off-Facebook Activity Management Module

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How-to
Jean-François Renaud
06 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

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How-to
Meryem Abou El Bal
02 Dec 2019

Couples therapy as an approach to strategic consulting

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How-to
Jérémie Lévi
02 Dec 2019

Building a UX strategy: as easy as playing with LEGO

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Business
Èva Morin
04 Nov 2019

[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour

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How-to
Jonathan Lemay
04 Nov 2019

How to reach Generation Z without slipping into clichés

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How-to
Jonathan Lemay
04 Nov 2019

How to join Generation Z without falling into clichés

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How-to
Johan Bravo
07 Aug 2019

Why personas are essential

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How-to
Gwendolyn Ung
30 Jul 2019

Quick guide to a successful email strategy

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Business
Simon Éthier
09 Jul 2019

Market share is a bad KPI – Here’s why you should avoid it

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Series
Laurence Presseault
26 Jun 2019

Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists

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How-to
Gwendolyn Ung
19 Jun 2019

Whose job is lead generation, sales or marketing?

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Tech
Edouard Reinach
17 Jun 2019

Influencer marketing: There’s no magic formula

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Tech
Jonathan Lemay
04 Jun 2019

Putting people before technology. A look back at the Amsterdam The Next Web conference.

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Tech
Jonathan Lemay
04 Jun 2019

Putting people before technology. A look back at the Amsterdam The Next Web conference.

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How-to
Moulaye Traore
29 May 2019

How to turn your data into actionable insights [Framework]

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Business
Francis Devoy
23 May 2019

Profitability, monetization and audiences: our analysis of the Netflix model

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Business
Marie Nicollet
24 Apr 2019

The transformation of the value chain into 10 statements

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Series
Laurence Presseault
24 Apr 2019

Interview with Nicolas Duval, SEO Strategist: Trusting an Imperfect Algorithm

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Business
Èva Morin
10 Apr 2019

Let's set the table: Market trends in the food industry

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Business
Marie Nicollet
02 Apr 2019

B2B industries: how to survive the digital transformation of the value chain

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Series
Laurence Presseault
26 Mar 2019

Interview with Jérémie Lévi, user experience designer: UX beyond design

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Series
Laurence Presseault
28 Feb 2019

Interview with Kristel Salesse: Finding the balance between intuition and logic

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Tech
Louis-Philippe Mathieu
20 Feb 2019

Building a single customer view is essential. Here’s why and how.

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How-to
Louis-Philippe Mathieu
20 Feb 2019

Building a single customer view is essential. Here’s why and how.

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Business
Marie Nicollet
30 Jan 2019

[INFOGRAPHIC] Amazon: a sprawling empire summarized in 10 figures

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Series
Laurence Presseault
17 Jan 2019

Interview with Sébastien Neveu : 5 inbound trends to watch in 2019

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How-to
Marie Nicollet
19 Dec 2018

Collaborative workshop template: Take stock of your strategic positioning

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Business
Charbel Farah
13 Dec 2018

The impact of artificial intelligence start-ups

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Business
Jean-François Renaud
27 Oct 2018

How should you invest in digital marketing? A data-based approach

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Business
Kristel Salesse
06 Sep 2018

Rigor and agility: the paradox of good project management?

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Tech
Yann Kerveant
16 Aug 2018

Data analysis: do you need a dashboard?

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Tech
Édouard Bourque-Trudeau
10 Aug 2018

How can you optimize a low-traffic site?

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Tech
Roger Kamena
25 Jul 2018

A Brand Analytics Toolkit for the Data-Driven CMO

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How-to
Roger Kamena
25 Jul 2018

A Brand Analytics Toolkit for the Data-Driven CMO

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Business
Adviso
14 Jun 2018

15 reasons not to work at Adviso

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Business
Jean-François Renaud
06 Jun 2018

Tell us about your problems rather than your solutions

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Tech
Ai Thanh Ho
24 May 2018

Is Google Advanced Analysis Close to Adobe Analysis Workspace?

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Business
Moulaye Traore
12 May 2018

Without a strategic plan, your analytics initiatives are risky

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Business
Marie Nicollet
09 May 2018

GDPR: When Transparency and Good Will Are Dictated by Law

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Tech
Marie Nicollet
09 May 2018

GDPR: When Transparency and Good Will Are Dictated by Law

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  • Reading / 5 min.
Business
Gabriel Savard-Payeur
24 Apr 2018

7 symptoms of companies in need of a content strategy

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  • Reading / 6 min.
Business
Gabriel Savard-Payeur
24 Apr 2018

7 symptoms of a business in need of a content strategy

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Business
Charles Delannoy
23 Apr 2018

Digital transformation: Moving from myth to reality

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How-to
Charles Delannoy
29 Mar 2018

E-commerce acquisition : How to structure your due diligence

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How-to
Charles Delannoy
29 Mar 2018

Acquisition in e-commerce: structuring your due diligence

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Business
Sébastien Mayoux
21 Mar 2018

Is the “Call Us” button still relevant?

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  • Reading / 5 min.
Business
Guillaume Boudreau-Monty
18 Oct 2017

Create value with sustainable digital marketing

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How-to
Yannick Proulx
05 Sep 2017

5 ways to use lead ads to maximize your leads!

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Business
Adviso
28 Aug 2017

Obsessing over the bottom line is killing your brand

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Series
Louis-Philippe Mathieu
24 Aug 2017

Boost your marketing automation efforts with data

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Tech
Louis-Philippe Mathieu
24 Aug 2017

Data at the service of marketing automation

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  • Reading / 5 min.
Series
Robin Laverdet
23 Aug 2017

The surest way to choose a marketing automation platform

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Tech
Robin Laverdet
22 Aug 2017

The safest way to choose your marketing automation platform

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Tech
Robin Laverdet
21 Aug 2017

20 marketing automations you could implement tomorrow

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Series
Robin Laverdet
21 Aug 2017

20 marketing automation actions you could set up tomorrow

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How-to
Pierre-Olivier Boucher
15 Aug 2017

SEO: Adapting to new trends or slowly disappearing from the web

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  • Reading / 13 min.
Business
Adviso
07 Aug 2017

What makes a “good client”?

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  • Reading / 6 min.
Tech
Clément Hochedez
01 Aug 2017

Why Adviso doesn’t consider link building to be a stand-alone strategy

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  • Reading / 6 min.
Tech
Francis Devoy
25 Jul 2017

How to prevent your ads from appearing on hate sites

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Tech
Sébastien Mayoux
17 Jul 2017

Why the success of your media campaigns isn’t just about media

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Series
Robin Laverdet
05 Jul 2017

7 things to consider before diving into marketing automation

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Tech
Catherine Gratton-Gagné
11 Jun 2017

Content creation : are you missing the mark?

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Tech
Robin Laverdet
07 Jun 2017

7 prerequisites before embarking on marketing automation

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Tech
Adviso
24 May 2017

No, organic isn’t dead on Facebook

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Tech
Nicolas Villeneuve
10 May 2017

Last-Click is Dead, Long Live Multi-Touch Attribution!

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Business
Simon Éthier
04 Apr 2017

Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants

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How-to
Adviso
13 Mar 2017

The subscription box phenomenon: 7 key factors for success

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Business
Myriam Loranger
03 Mar 2017

Project management 2.0: The 8 keys to success

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Tech
Loïc Karinda
15 Feb 2017

How to Bring Google Analytics Back to Its Best with ExactTarget Data Import

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Tech
Loïc Karinda
14 Feb 2017

How to Make Google Analytics Great Again by importing ExactTarget Data?

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Tech
Robin Laverdet
09 Feb 2017

4 reasons to get serious about your landing pages

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Tech
Robin Laverdet
08 Feb 2017

4 reasons to get serious about your landing pages

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Tech
Robin Laverdet
30 Jan 2017

What if 2017 finally marked the take-off of landing pages?

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Tech
Robin Laverdet
30 Jan 2017

Will 2017 finally be the year landing pages take off?

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Tech
Stéphanie Gélinas
30 Nov 2016

UGC campaigns 5 years later: real advantages and conditions for success

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Business
Guillaume Boudreau-Monty
28 Nov 2016

Marketing or IT: Which department should be responsible for ecommerce?

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How-to
Simon Éthier
28 Nov 2016

Guide: 50+ questions to prepare your marketing automation strategy

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  • Reading / 5 min.
Tech
Nicolas Villeneuve
14 Nov 2016

Taking your SEM internal. Will it pay off?

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  • Reading / 5 min.
Tech
Nicolas Villeneuve
14 Nov 2016

Internalize your SEM. Such a rewarding choice?

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  • Reading / 5 min.
Tech
Francis Devoy
02 Nov 2016

Untamed remarketing: Drawing the line between conversion and intrusion

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  • Reading / 3 min.
Business
Yann Kerveant
31 Oct 2016

4 arguments to convince your senior management to invest in analytics

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Tech
Yann Kerveant
31 Oct 2016

4 arguments to convince your senior management to invest in analytics

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  • Reading / 3 min.
Tech
Marion Peres
01 Aug 2016

Do I need to redesign my website?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Jean-François Renaud
24 May 2016

7 ingredients for a modern approach to digital media

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  • Reading / 3 min.
Business
Adviso
04 May 2016

How to define: objective, strategy and tactics? [Infographics]

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  • Reading / 5 min.
Tech
Adviso
23 Nov 2015

Content blocking is the best thing that could have happened to digital marketing

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Business
Pascal-Philippe Bergeron
22 Oct 2015

Google Adwords: When innovation pays off $60 billions a year

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  • Reading / 4 min.
Business
Kristel Salesse
07 Oct 2015

A New Site for the Corporation des maîtres électriciens du Québec (CMEQ)

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Tech
Paul
07 Sep 2015

5 specialists to consult to maximize your user experience

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Tech
Adviso
03 Sep 2015

Optimize your online shopping experience to reduce cart abandonment

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  • Reading / 6 min.
Business
Adviso
13 Apr 2015

Objectives, strategies, tactics: what are they exactly?

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  • Reading / 7 min.
Tech
Adviso
02 Mar 2015

Get ready for the next big changes in web marketing

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  • Reading / 3 min.
Business
Simon Éthier
18 Feb 2015

La conférence de Steve Wozniak et votre stratégie digitale

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  • Reading / 5 min.
Tech
Loïc Karinda
02 Jun 2014

Google Analytics Summit 2014: What's New?

  • TECHNICAL LEVEL
  • Reading / 8 min.
Tech
Simon Éthier
29 Apr 2014

5 tendances stratégiques remarquées à l’événement eCOMMTL 2014

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Adviso
04 Mar 2014

Unfair interfaces: when ergonomics is used to deceive

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  • Reading / 5 min.
Business
Simon Éthier
12 Jan 2014

E-commerce in Quebec: my predictions and wishes for 2014

  • TECHNICAL LEVEL
  • Reading / 10 min.
Business
Adviso
26 Nov 2013

7 Signs Your Organisation Needs a Content Strategy

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Jean-Frédéric Bergeron Poudrier
08 Sep 2013

What Facebook can teach us about iterative web design

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Thoma Daneau
19 Jun 2013

Use official share buttons to increase conversion on your website

  • TECHNICAL LEVEL
  • Reading / 3 min.
How-to
Advice
29 May 2013

Social authentication: who, what, why, how

  • TECHNICAL LEVEL
  • Reading / 8 min.
Tech
Karine Miron
21 May 2013

Google I/O 2013: Google positions its pawns on the travel chessboard

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Gabrielle Provost
19 Apr 2013

La Presse+: First impressions from the field

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  • Reading / 6 min.
Business
Gabrielle Provost
18 Apr 2013

La Presse+ : Premières impressions recueillies sur le terrain

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Adviso
21 Feb 2013

GitHub and the public sector: a promising mix

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business
Jean-Sébastien Chouinard
05 Feb 2013

Three ways to ensure team cohesion in Internet strategy management

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Jean-Frédéric Bergeron Poudrier
02 Jan 2013

The 7 web resolutions not to break in 2013

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  • Reading / 7 min.
Tech
Julia Kowalczyk
04 Dec 2012

Big data and business intelligence, some ideas that rhyme with ROI

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
E-commerce
03 Dec 2012

E-commerce: 7 musts to present directly on your homepage

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Simon Éthier
12 Nov 2012

Back to Web-In 2012

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  • Reading / 3 min.
Business
Jean-Frédéric Bergeron Poudrier
27 Oct 2012

Redesign of the CHUM website

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  • Reading / 4 min.
How-to
Karine Miron
16 May 2012

Newsletter: 5 tactics to entice your customers to buy again

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  • Reading / 4 min.
Business
Jean-Sébastien Chouinard
11 Apr 2012

5 types of work organization to manage your web strategy

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Business
Jean-Sébastien Chouinard
09 Apr 2012

Web strategic planning, an organizational solution

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Tech
Loïc Karinda
02 Apr 2012

5 questions about optimizing social presence on your website

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  • Reading / 7 min.
Business
Marie Nicollet
16 Jan 2012

NETendances: Will the Internet replace television as the main source of information?

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  • Reading / 2 min.
Business
Jean-François Renaud
05 Dec 2011

How technology is influencing consumption in 2012 | Infopress Conference

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  • Reading / 1 min.
Business
Thoma Daneau
21 Nov 2011

Summary of Infopresse Web Strategy and Creativity conferences

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  • Reading / 9 min.
Business
Jean-Sébastien Chouinard
25 Oct 2011

CEFRIO releases NETendances “Online entertainment: web TV takes off”

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Business
Adviso
17 Sep 2011

RDV Media 2011: Key Takeaways for Media Innovation

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Tech
Laurent Jacobs
04 Jun 2011

The BBC has redesigned its homepage with the iPad in mind

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  • Reading / 2 min.
Tech
Simon Éthier
30 May 2011

Infopresse Web 3.0 Day 2011 in quotes

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Tech
Thomas
04 May 2011

8 ergonomic criteria to evaluate the persuasion of a site

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Tech
Thomas
03 May 2011

8 critères ergonomiques pour évaluer la persuasion d’un site

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  • Reading / 3 min.
Tech
Adviso
28 Apr 2011

How visitors judge your site: 6 factors related to intuition and emotions

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  • Reading / 4 min.
Tech
Simon T Trudeau
16 Apr 2011

The 2011 Web Infopresse RDV

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  • Reading / 6 min.
Business
Jean-Sébastien Chouinard
16 Jan 2011

2011 trends according to Adviso

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  • Reading / 6 min.
Tech
Karine Miron
09 Jan 2011

Google and online travel, don't be evil?

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Jean-Sébastien Chouinard
04 Dec 2010

Foursquare, Gowalla, Facebook Places: the battle of geosocial networks

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Thomas
20 Sep 2010

First conference UX Masterclass 2010: When the user experience is no longer just on your website.

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  • Reading / 5 min.
Tech
Adviso
08 Sep 2010

The (Renewed) Music Industry: Fighting the Web with the Web | a collaborative workshop @PodCampMontreal

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  • Reading / 4 min.
Tech
Adviso
17 Jun 2010

Rock Band 3: The Surprising Achievement of an Inspiring Team

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  • Reading / 3 min.
Business
Jean-Sébastien Chouinard
14 Jun 2010

Twitter User Behavior Survey Results – Typical Profile Part

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  • Reading / 4 min.
Tech
Laurent Jacobs
18 May 2010

La vie privée et les nouvelles technologies

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Tech
Martin Duguay
16 May 2010

Are your images optimized for SEO?

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Tech
Laurent Jacobs
04 May 2010

The iPad and the world of publishing

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Martin Duguay
19 Apr 2010

Your SEO strategy c. the strategy of the Montreal Canadiens

  • TECHNICAL LEVEL
  • Reading / 2 min.
Business
Karine Miron
22 Jan 2010

Mobile strategy and tourism

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech
Karine Miron
17 Jan 2010

Social media and B2B, a good mix?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Martin Duguay
22 Dec 2009

My 5 SEO wishes to Google

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Karine Miron
13 Dec 2009

Online traveler ratings and reviews of your business scare you?

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Jean-Sébastien Chouinard
07 Dec 2009

To watch in 2010: Foursquare – the first location-based social network

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Karine Miron
03 Dec 2009

Online tourism: the most searched keywords by users

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Simon Éthier
11 Nov 2009

Jean Richer from CIM (Consumer Impact Marketing): An introduction to shopper marketing in Canada – [Liveblogging Infopresse]

  • TECHNICAL LEVEL
  • Reading / 1 min.
Tech
Laurent Jacobs
06 Nov 2009

Improve user experience through geolocation

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Simon Lamarche
15 Sep 2009

RDV Media – A busy day and some heated debates

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Sylvain Dady
11 Aug 2009

The brainstorm or the attack of a problem in commando mode

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Jean-Sébastien Chouinard
09 Aug 2009

Facebook acquires friendfeed: Is this the end of Twitter?

  • TECHNICAL LEVEL
  • Reading / 3 min.
How-to
Jean-Sébastien Chouinard
04 Jul 2009

5 Stages of Online Traveler Behavior

  • TECHNICAL LEVEL
  • Reading / 8 min.
How-to
Adviso
30 Jun 2009

Ergonomic best practices for newsletters – 2 of 2

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to
Adviso
16 Jun 2009

Ergonomic best practices for newsletters – 1 of 2

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Jean-Sébastien Chouinard
30 May 2009

10 best practices to adopt during web strategic planning

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Laurent Jacobs
19 May 2009

The 5 levels of website optimization (part 1 of 3)

  • TECHNICAL LEVEL
  • Reading / 3 min.
How-to
Adviso
12 May 2009

Should we put images in a newsletter?

  • TECHNICAL LEVEL
  • Reading / 6 min.
Business
Sylvain Dady
16 Apr 2009

The account manager's dilemma...

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business
Jean-François Renaud
30 Mar 2009

Monitoring and strategic planning: a summary

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Jean-Sébastien Chouinard
28 Mar 2009

The Obama administration respects the 5 levels of a government 2.0

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Laurent Jacobs
05 Mar 2009

From Viral Marketing to Authenticity Marketing

  • TECHNICAL LEVEL
  • Reading / 5 min.
How-to
Adviso
25 Feb 2009

The “definitive” article on URL rewriting

  • TECHNICAL LEVEL
  • Reading / 2 min.
Business
Sylvain Dady
22 Feb 2009

The 10 tips to make your project a real disaster!

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Jean-Sébastien Chouinard
19 Jan 2009

When Changing a Button Gets You $300 Million

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Jean-Sébastien Chouinard
22 Dec 2008

The 10 best articles of 2008 from Adviso's internal blog

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  • Reading / 4 min.
Tech
Jean-Sébastien Chouinard
10 Nov 2008

Webcom 2008 | Report of the moijezap.org case study

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Simon Éthier
04 Nov 2008

(Presque) liveblogging de la journée Infopresse sur la vente au détail : l’impact du marketing Web sur les méthodes de vente hors-ligne

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Simon Éthier
04 Nov 2008

(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Simon Éthier
30 Sep 2008

Facebook : comprendre le réseau en un schéma

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Sylvain Dady
29 Sep 2008

Internet, the best friend of billions of solitudes (2/3)

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Adviso
16 Sep 2008

Who said a legal text had to be sad?

  • TECHNICAL LEVEL
  • Reading / 2 min.
Business
Jean-Sébastien Chouinard
27 Aug 2008

A web strategy by candidates for the next Canadian elections

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Jean-Sébastien Chouinard
23 Aug 2008

Taxonomic analysis of Twitter users

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Thomas
17 Aug 2008

The potential of a 2.0 strategy: “Tous Azimuts” the STM’s trip calculator

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Simon Éthier
13 Aug 2008

5 Approaches to Reduce Your Shopping Cart Abandonment

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business
Jean-François Renaud
16 Jul 2008

Is e-commerce in Quebec profitable or not?

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Jean-Sébastien Chouinard
12 Jun 2008

The 5 main performance indicators for a site intended for lead generation (1 of 2)

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business
Simon Lamarche
19 Mar 2008

The Benchmark: a key step towards a winning strategic plan

  • TECHNICAL LEVEL
  • Reading / 2 min.
Business
Jean-Sébastien Chouinard
19 Mar 2008

Iraq, Tibet and Activism 2.0

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business
Jean-François Renaud
06 Feb 2008

Integrating Social Media into a Web Strategy: A Summary

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Thomas
30 Jan 2008

A new “innovative” search engine

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Thomas
29 Jan 2008

The web is going green

  • TECHNICAL LEVEL
  • Reading / 6 min.
Business
Jean-François Renaud
20 Dec 2006

Trends 2007: new generation of applications

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Jean-François Renaud
19 Dec 2006

Trends 2007: democratization of personal syndication

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business
Jean-François Renaud
07 Feb 2006

The highest paying content on the web

  • TECHNICAL LEVEL
  • Reading / 2 min.
Business
Jean-François Renaud
05 Dec 2005

The web of millennials

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Simon Lamarche
15 May 2005

Behavioural Marketing: Advertising that Puts a Smile on Everyone’s Faces

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Simon Lamarche
30 Nov 2004

The Web: the tool of choice for marketing research

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Jean-François Renaud
04 May 2004

Optimizing interaction channels and drive-to-web incentives

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  • Reading / 2 min.
SEE MORE
Séries

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

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20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

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01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

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31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

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SeriesPart 2
03 Mar 2020

The power of AI and CX, together

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04 Feb 2020

Why is AI essential to your future as a marketer?

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08 Jan 2020

An Omnichannel Approach to Marketing AI

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Digital marketing: what roles should be given to employees, agencies and robots?

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24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

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19 Aug 2017

Can artificial intelligence replace specialists?

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27 Sep 2016

5 things marketers don’t know about machine learning, but should!

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