Business strategy

Ubisoft aimed to take full control of its media investments and build an in house capability aligned with its operational and business objectives.

We supported their teams end to end, from defining a clear roadmap to selecting and implementing the right technologies across their media, data and analytics ecosystem. Every step was designed to reduce dependencies, streamline operations and increase speed of execution.

By restructuring data, refining audience segmentation and deploying the right tools, Ubisoft significantly improved its ability to plan, activate and optimize campaigns internally.

Result Ubisoft increased its audience segments tenfold, achieved a 127% return on investment within the first year and completed the full implementation in under six months. Proof that internalizing media can quickly drive both efficiency and measurable business impact.

IATA needed to replace its analytics platform used at scale while ensuring continuity for dozens of users across the organization.

We led a full migration to a new solution by prioritizing business needs, structuring data collection and rebuilding essential reporting. Despite the complexity of the website and the rapid shutdown of the existing platform, every step was carefully planned to avoid disruption.

At the same time, we automated reporting and trained teams to increase autonomy and speed of analysis.

Result the migration was completed with no data loss, more than 1.5 million monthly page views are now effectively tracked and 25 dashboards enable teams to monitor performance daily. Proof that a well executed analytics transformation can reduce risk while increasing data value.

In a context shaped by strong seasonality and international competition, Québec maritime needed to convert traveler interest into tangible actions for its partners.

We redesigned the entire digital experience based on real traveler needs. By structuring the site around key moments in the journey, optimizing search visibility and deploying a strong media strategy, we improved how users discovered and engaged with partner offerings.

Every optimization focused on one goal make discovery easier, reduce friction and drive action.

Result over 11,000 visits were driven to partner websites, bounce rate decreased by 26% and cost per click dropped by 38%. Proof that a well aligned web strategy can directly support a region’s tourism economy.

In a complex digital environment involving multiple teams and systems, Air Canada needed to rely on its data to make informed business decisions.

We redesigned the entire analytics architecture to ensure consistent, reliable and actionable data collection. By structuring tagging, aligning data sources and coordinating teams, we reduced inconsistencies that were limiting decision making.

At the same time, we streamlined partner integrations and accelerated marketing activation processes.

Result data discrepancies between analytics and booking systems were reduced by 80%, partner activation time decreased by 50% and more than 200 tags were deployed to enhance data collection. Proof that reliable data is a direct driver of performance and efficiency.

In a context where ticket sales relied heavily on paid media and third party platforms, evenko needed to regain control of its audiences and structure long term growth.

We supported the organization through a full transformation of its digital operations. By defining a clear roadmap, rethinking the role of the website and structuring data, we helped evenko shift from a campaign driven approach to a long term asset driven strategy.

At the same time, we improved user experience, optimized conversion tracking across multiple platforms and introduced personalization strategies to strengthen audience relationships.

Result a 12 month roadmap aligned teams, six personas were defined to better target both B2C and B2B audiences and a progressive transformation of marketing operations was implemented. Proof that a structured vision can sustainably transform marketing performance.

In a B2B environment with complex orders and distributed inventory across the country, Groupe Deschênes needed to modernize its digital offering without disrupting operations.

We supported the group in structuring its entire e commerce ecosystem. By harmonizing product data, designing an experience aligned with real world needs and integrating real time availability across more than 100 locations, we enabled customers to access reliable and actionable information.

At the same time, we coordinated the launch of multiple transactional sites and supported the creation of an organization capable of sustaining this transformation.

Result over 100 locations now offer synchronized product availability, 8 transactional sites were launched and a strong foundation was built to support long term e commerce growth. Proof that a structured approach can simplify even the most complex environments.

In a context where Montréal is not a natural destination for UK investors, Montréal International needed to capture the attention of a highly targeted and hard to reach audience.

We deployed a precise strategy combining highly targeted media placements with high value content tailored to London based decision makers. Every action was designed to build relevance and credibility in a low awareness market.

With a limited budget, the campaign turned awareness into a concrete business development lever.

Result traffic from the UK increased by 800%, leads doubled and most importantly, meetings with company executives were generated directly from the campaign. Proof that a well targeted strategy can open real business opportunities, even in challenging markets.

In a context where Arctic Gardens relied heavily on paid media for traffic, the brand needed to build its own digital assets to support long term growth.

We supported a full shift toward a structured content strategy by launching a blog and optimizing recipe pages for both SEO and conversion. By creating strong synergy between paid, owned and earned channels, we maximized performance across all touchpoints.

This approach helped attract new audiences while improving the efficiency of media investments.

Result paid conversion rates increased by 221%, organic traffic to recipe pages doubled and search driven sessions increased by 78%. Proof that a well structured content ecosystem can become a powerful growth driver.

In a highly competitive search environment, Camping Québec needed to strengthen its rankings and outperform major industry players.

We focused on optimizing key pages and reinforcing authority signals to improve search visibility. At the same time, we refined content and keyword strategies to better capture demand, especially in English markets.

This approach increased performance without relying solely on paid media.

Result over 120,000 organic visits were generated in just four months, organic traffic increased by 30% and English pages saw an 83% growth. Proof that a well executed SEO strategy can deliver fast results even in competitive markets.

In a complex global environment, Aldo faced a critical issue data from analytics platforms did not match financial reporting, limiting executive confidence.

We centralized and harmonized the entire data ecosystem by migrating to a unified platform. By integrating multiple data sources and structuring them to reflect business reality, we enabled a consistent and reliable view of performance.

At the same time, we democratized access to data to support decision making across the organization.

Result the gap between analytics and finance data was reduced by 25%, data now covers over 80 countries and more than 100 users actively leverage it to drive performance. Proof that reliable data is essential to support growth at scale.

In a complex environment involving multiple internal teams and external partners, Nespresso needed to improve efficiency and consistency in its marketing operations.

We embedded an expert within the organization to structure processes, align stakeholders and establish a shared vision. By centralizing planning and improving collaboration, we helped shift from reactive execution to a more proactive approach.

Result teams became more productive, collaboration improved and brand engagement increased. Proof that better organization can directly enhance marketing performance.

In a context where Olymel needed to better reach its B2B audiences and support its sales teams, the company required a platform aligned with the complex realities of the foodservice market.

We supported the creation of a structured digital ecosystem based on the needs of different segments. By simplifying access to product information and developing practical tools to support decision making, we enabled users to quickly find the right products.

This approach transformed the platform into a true sales enablement tool.

Result traffic doubled within the first month after launch, four B2B segments were addressed with tailored experiences and more than 12 specialized tools were deployed to support users. Proof that a well designed platform can accelerate adoption and support commercial performance.

As Technologia’s offering became increasingly complex over time, the company faced a major challenge in clarity and customer understanding.

We led a full strategic transformation by redefining positioning, simplifying the offering and structuring a new experience centered on user needs. By combining user research, content strategy and information architecture redesign, we shifted from a fragmented catalog to a cohesive experience.

This approach aligned business vision with digital experience.

Result a complete strategic repositioning was deployed, improving clarity, enhancing user experience and better supporting business growth. Proof that a well executed transformation can become a business driver.

As the Grands Ballets Canadiens expanded their offering, the organization needed to modernize its website without compromising existing performance.

We led a full strategic redesign by restructuring the information architecture, optimizing SEO and improving user experience. Every decision was made to simplify discovery and streamline the purchase journey.

This approach transformed the website into a true conversion engine.

Result revenue increased by 20% without relying on campaigns, organic traffic grew by 53% and bounce rate decreased by 15%. Proof that a well executed redesign can directly drive revenue growth.

In a context where Out Of Home media lacks targeting precision, Campsite needed to enrich its inventory with actionable audience data.

We designed an integration strategy to connect real time mobile data with DOOH placements. By orchestrating a strategic partnership and structuring the data architecture, we enabled much more precise and actionable targeting.

This approach transformed a traditional media channel into an advanced programmatic solution.

Result over 2,500 locations were activated with near real time audience data, 150 audience segments became available for targeting and a full view of offline conversion was established. Proof that data can transform a media channel into a high performance product.

As National Bank aimed to modernize its brand and increase relevance, it needed to move beyond its role as a financial institution and become a true content creator.

We deployed a structured content strategy centered around a video series distributed across multiple platforms, combined with an evolving media strategy. By leveraging engagement data and retargeting, we refined audiences to maximize content impact.

This approach helped build stronger relationships with audiences.

Result the series generated over 11 million views, reached more than 2.2 million people and achieved an average engagement rate of 11%. Proof that well executed content can shift perception and drive real engagement.

In a context where final conversion (ticket sales) is not directly measurable, Téléfiction needed to maximize awareness and engagement to influence audience behavior.

We deployed a strategy combining viral content and media amplification to mobilize an engaged community. By empowering fans and structuring interactions, we turned the audience into active campaign advocates.

This approach created a strong organic amplification effect.

Result over 17,000 ambassadors were activated, more than 300,000 video views were generated and over 40,000 clicks were driven. Proof that an engaged community can significantly amplify campaign impact.

In a context where the STM website needed to support critical user tasks, the challenge was to simplify access to information and prioritize essential actions.

We redesigned the experience based on in-depth user research to identify key use cases and eliminate friction. By structuring the site around core tasks and optimizing interfaces, we made essential tools more accessible.

This approach transformed the website into a true service platform.

Result trip planner usage increased by 24%, bounce rate decreased by 25% and mobile visits grew by 4.7x. Proof that a user-centered experience can significantly improve engagement and performance.

As Nature’s Touch digital initiatives were fragmented, the company needed to structure its efforts to gain consistency and efficiency.

We developed a comprehensive digital strategy covering the entire ecosystem, from content to media and customer experience. By defining clear priorities and a roadmap, we aligned internal teams and partners around a shared vision.

This approach turned strategy into an actionable execution tool.

Result a unified strategy was deployed, becoming a central guide for all digital initiatives and enabling structured growth. Proof that a strong strategic foundation can drive efficiency.

In a highly competitive international environment, Garneau needed to increase online sales while improving media investment efficiency.

We structured an approach based on audience segmentation aligned with user intent and purchase stages. By combining behavioral data and multichannel media activation, we optimized each step of the conversion journey.

This approach aligned investments with conversion opportunities.

Result online transactions increased by 140%, revenue grew by 175% during key periods and campaigns drove up to 69% more sales. Proof that data driven media orchestration can rapidly scale e-commerce performance.