Business Consulting
Retention and Loyalty
Retaining your customers
Given increasing competition and ever-higher costs for customer acquisition, a relationship strategy is becoming essential to ensure customer retention. Our team guides you through the creation of an effective, profitable loyalty program that increases your customers’ share of wallet (SOW) as well as their lifetime value (LTV).
Why invest in customer retention?
- To increase your revenue: a loyal customer visits a business more frequently and buys more
- To optimize your investments: the cost of retaining a customer is 5 times lower than the cost to acquire them
- To collect high-quality customer data
Our retention solutions
- Development or redesign of loyalty programs
- Analysis of purchase behaviour and segmentation
- Research on personalized offers and benefits
- Optimization of customer experience (CX)
- Survey of and validation by customers
- Recommendation and selection of the loyalty program platform
- Planning of program launch
- Onboarding strategy for members
Our proprietary tools
Based on our 30-plus years of expertise, we created exclusive analytical tools which we use to gain an in-depth understanding of your business and design a relevant relationship marketing strategy for it.
- Qi 35: understanding your business and customer segmentation
- BPI: analysis of best practices and the competition
- SummiT: modelling and ROI analysis
