Visits, sessions and page views in Google Analytics
After having dissected how the conversion funnel works, I will now tackle visits via several sources …
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Google Adwords: what kind of auction is it?
The release of Dr. Hal Varian’s video about the AdWords auction a few weeks ago generated a little b …
The 5 levels of website optimization (part 1 of 3)
This weekend, I took advantage of the rain to help my wife book an opera ticket for her next trip to …
Custom variables in Google Analytics
Opening my email inbox this morning, I find the following message from the Google Analytics team:
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Christmas Turkey Recipe Adviso
Well it's the holidays and today is the day after a party here at the office, so it's perfect for a …
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Webcom 2008 | Report of the moijezap.org case study
Isabelle Lopez presents the case study of moijezap.org , the site of ZapQuebec osbl of Quebec whose …
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(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods
Here are my notes from the conference by Stéphane Drouin, founder and partner, SVM
Google Analytics rolls out Enterprise Class Features
Virtual pageviews in Google Analytics
It happens that for a technical reason, two pages of our site have the same URL. This is often the c …
5 Approaches to Reduce Your Shopping Cart Abandonment
Jean-Sébastien just spoke in his post on performance indicators for e-commerce about the importance …
Tool – ‘window resizer’ for Firefox
What is the resolution of your screen or screens if you are lucky? Designers and site developers ver …
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Torrent411: the QuebecTorrent clone now open
And now, we had planned a week, but it took more than 6 days for a clone of QuebecTorrent to appear. …
The 5 main performance indicators for a site intended for lead generation (1 of 2)
We are often asked THE question by our clients/partners/colleagues/bosses: What are the main perform …
Performance measurement 2.0
For many, web performance measurement means “clicks” and “page views”. This data, although useful, g …
Infopresse360 Day on Web Analytics: Summary of Jacques Warren's conference
Jacques Warren was commissioned to introduce Web analytics (WA) to the people in the room. He asks v …
Infopresse360 Day on Web Analytics: Summary of Avinash Kaushik's conference
Avinash Kaushik presents his vision of web analytics. In fact, for his die-hard fans of his blog, of …
27 practical tips on web ergonomics: a summary
When web ergonomics is discussed, web usability is often mentioned. Web usability is the notion of d …
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AdWords vs Google Analytics: Clicks vs Visits
When we try to compare the data collected by AdWords with those of Google Analytics , we arrive at d …
SEO: Top 4 technical requirements for your CMS
Here are -in a simplified way- 4 SEO requirements for a content management system (CMS) (in order of …
Having a word in Exact and Broad on Adwords: useless?
I'd like to close the discussion about using multiple targeting options for the same keyword (i.e. h …
The web is going green
We talk a lot about web 2.0, social networks and user-generated content. Along with the gargantuan g …
10 ways to pay less for your Adwords
If you are investing in the keyword purchasing, this article may be a key factor in improving their …
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With Google Analytics, there's no more reason not to measure!
Although the free tool has been around for two years now and not a day goes by without an article ta …
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Subscribe to YouTube now possible with a Google account
The challenge of any acquisition is of course to succeed in integrating the acquired entity in order …