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Market share is a bad KPI – Here’s why you should avoid it
Market share is a bad KPI – Here’s why you should avoid it
When we ask marketing managers what their goals are, we often hear the words “increase our market sh …
July 9, 2019
6
min read
Dollarama is getting into e-commerce. What does it mean?
Dollarama is getting into e-commerce. What does it mean?
In February 2019, Dollarama announced the official opening of an online shopping platform, where app …
February 26, 2019
4
min read
The hidden face of programmatic media buys
The hidden face of programmatic media buys
With 67%* of digital media buys in Canada now executed in a programmatic way, the importance of unde …
January 25, 2017
5
min read
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