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Shopify e-Commerce Tracking: Solutions for 2025
Since April 2025, Shopify has been changing the game when it comes to e-commerce tracking. Tradition …
The fall of the Bay: What retailers should learn from it
The announced closure of Hudson’s Bay stores marks the end of an era for arguably the most emblemati …
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E-merchandising: How to showcase your products to increase sales
In the first article in this series, we provided the definition of e-merchandising and presented one …
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How to drive sales for your online business with e-merchandising
Want to be less dependent on media investments while maximizing your e-commerce platform’s conversio …
The impact of cookie apocalypse on digital media
The current context is forcing digital marketers to navigate through a multitude of upheavals induce …
4 Big Reasons to Activate Google Analytics 4 Before 2022
As mentioned by Jean-Philippe Gauthier (Head of Platforms and Digital Marketing Transformation at Go …
The ultimate guide to a successful website redesign
A website redesign is a current practice that often appears to be a miraculous solution for increasi …
The evolution of e-commerce: putting the customer at the heart of your strategy
The e-commerce market continues to grow year after year, and Canada is no exception. E-commerce has …
Covid-19: Data Analysis in Times of Crisis
The crisis in which we are currently living generates a lot of stress within our organizations. In a …
Market share is a bad KPI – Here’s why you should avoid it
When we ask marketing managers what their goals are, we often hear the words “increase our market sh …
Dollarama is getting into e-commerce. What does it mean?
In February 2019, Dollarama announced the official opening of an online shopping platform, where app …
#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?
This article was written following a collaborative study produced by Simon Lahaie, Olivier Houle, Je …
Ctrl+A: What did Amazon understand more than others? [S01 E03]
The e-commerce market presents many opportunities for traders. How to get out of the game? How to st …
Hero Conf Austin 2018: 3 trends to keep an eye on
In April 2018 was held the largest Pay-Per-Click conference in North America: Hero Conf Austin 2018. …
Hero Conf Austin 2018: 3 trends to keep an eye on
In April 2018 was held the largest Pay-Per-Click conference in North America: Hero Conf Austin 2018. …
E-commerce acquisition : How to structure your due diligence
A digital transformation can take different forms. When expanding your company business model to e-c …
Reinventing Facebook or Amazon for Quebec is a bad idea
It’s a topic we’ve been hearing a lot about ever since Alexandre Taillefer talked about wanting to c …
Forget Google Analytics: How to Send Online Traffic Sources Directly to Your CRM
If you've been in the business of generating leads for a long time, your CRM (CRM) has probably beco …
4 reasons to get serious about your landing pages
Second article in our February series dedicated to landing pages. After recalling the definition of …
Will 2017 finally be the year landing pages take off?
2017, the year of mobile? Been there, done that. 2017, the year of conversion? Maybe. Either way, if …
What if 2017 finally marked the take-off of landing pages?
2017, the year of mobile? Déjà vu. 2017, the year of conversion? Maybe. In any case, if I had to giv …
Marketing or IT: Which department should be responsible for ecommerce?
Don’t even talk to me about it being the new trend, OK? Online business has become the norm for many …
Guide: 50+ questions to prepare your marketing automation strategy
On Tuesday, Adviso participated in the second edition of the B2B marketing summit organized by Les A …
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Getting to Know Faceted Search to Better Manage an Online Catalog
E-commerce catalog management is an activity that generates results, risk, and which is probably the …
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