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Meta Andromeda: An AI revolution in paid social?
Meta Andromeda is being presented as a radical turning point in advertising performance on Meta plat …
3 MarTech trends to watch in 2020
2019 brought its share of breakthroughs in marketing technology (MarTech), and 2020 is on pace to br …
Market share is a bad KPI – Here’s why you should avoid it
When we ask marketing managers what their goals are, we often hear the words “increase our market sh …
Can artificial intelligence replace specialists?
The Secret Weapons Series comes to an end with this last article. At this point, you must be wonderi …
Disappearance of right-wing Google Adwords ads: the impacts
Major change in the world of Search : As of last Friday (February 19, 2016), Google removed ads that …
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Why Your Company Will Need a DMP in the Next 3 Years
For the past five years or so, particularly during the last three, the world of digital marketing ha …
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