eCommerce: 6 Innovative Sales-Oriented Features for Christmas
To be effective and achieve business objectives, an e-commerce site must have an optimal user experi …
Back to Web-In 2012
Yesterday was held the Web-In of the Montreal Digital Festival Mtl Dgtl at the Hilton Bonaventure. A …
Google Tag Manager the tool that will move the web analytics industry
Good news: Google has just launched Google Tag Manager (GTM), a tool that will allow you to manage a …
Facebook Power Editor: a miraculous ad campaign management tool
Producing a media buy campaign on Facebook through the Web UI can be really long, laborious and even …
Posting on Facebook to get likes or for branding?
“Hey! I got 40 likes on the photo I posted yesterday! Alright, that's all well and good, but does th …
Social Analytics: Google Analytics measures engagement and ROI on social media
It's fresh out of the oven: Google just announced this morning, live from SES New York, a brand new …
Call Metrics: Offline conversions thanks to your AdWords campaigns
Google announced on July 19, the large-scale deployment for Canada and the United States, of Call Me …
“Adaptive” or “responsive” layout: advantages and disadvantages
More and more people are visiting your site from a mobile device. At the same time, screen sizes are …
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Google Analytics Premium: tailor-made for large companies
Great news at Google, where a new paid and improved version of Google Analytics is offered to major …
Measure the contribution of the web to your telephone conversions
For many business models, online conversions represent only a small proportion of conversions compar …
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Infopresse Web 3.0 Day 2011 in quotes
Today I attended the Infopresse Web 3.0 Day (where I met my friendly clients from Santinel ), where …
The difference between Google Analytics goals and Adwords conversions (2 of 2)
Today I complete the rest of my article on The difference between Google Analytics objectives and Ad …
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ConFoo: Think Mobile First, Build Later
This is what Karl Dubost proposed during his presentation at ConFoo on March 11th. With an increasin …
Review of Data Analysis with Open Source Tools by Philipp K Janert
Whether analyzing data is part of your everyday job or one of your projects needs specific data anal …
Google and online travel, don't be evil?
The giant Google is arousing suspicion from all sides, particularly from stakeholders in the travel …
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The purchase of keywords: a must in e-commerce
E-commerce sites have a little something that marketers particularly appreciate: they generally don' …
Why e-commerce and the purchase of keywords go hand-in-hand
E-commerce websites have a little je ne sais quoi that marketing experts enjoy: they tend to always …
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Group buying: the renaissance of an old economic concept
Any restaurant manager will agree that it’s better to have your restaurant filled with customers tha …
The iPad and the world of publishing
Following two very relevant questions from Frédérick in my last article concerning my impressions of …
AdTwit: if Twitter had its ad server
One of the biggest mysteries on the web for the past 2 years is the issue of Twitter monetization . …
My 5 SEO wishes to Google
Improve Google Webmaster Tools
Online traveler ratings and reviews of your business scare you?
Trip Advisor , you know? It is the most popular traveler ratings and reviews site online with 25 mil …
Online tourism: the most searched keywords by users
85% of online tourists use search engines to find information about their next trip. Surprising? Not …
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A look back at the Infopresse Strategy and Web Creativity Day
I attended the Infopresse Day on web strategy and creativity . Alexandra from NVI sums it up nicely …