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Ad Exchange Industry Preview in New York: 2017 Programmatic Trends
I had the chance to attend the “ Ad Exchanger Industry Preview ” which was held in New York on Janua …
Taking your SEM internal. Will it pay off?
For some time now, we’ve seen more and more companies internalize SEM for different reasons. Interna …
Internalize your SEM. Such a rewarding choice?
For some time now, we have seen more and more companies insourcing their SEM for different reasons. …
Is it possible to optimize your Tinder matches?
Making a first impression with the future love of your life or just your next date (let's be real!) …
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Visualize your data easily and efficiently with Data Studio 360
Google is making headlines in the digital news, among other things, with the launch of its Google An …
Snapchat reveals a solid approach to attacking the ad market
Over the past few years Snapchat has been reproached for being stingy with information about its bus …
Will the new Facebook Reactions change your brand’s social strategy?
Will these little images expressing everything from amusement, to shock, to sadness, change your bra …
A “Big Deal” for Google: Launching the Google Analytics 360 Suite with New DMP and Experiments Tools
Source : Searchengineland.com The paradigm for enterprise marketers and analytics professionals is a …
Putting an end to post-click attribution: the case study
In the first part of this two-article series, we demonstrated the importance of using an ad server f …
Putting an end to post-click attribution
In today’s web marketing world, there are tools to allow you to track just about every action taken …
Content blocking is the best thing that could have happened to digital marketing
This year, Apple created shock waves in the online advertising industry. Although content blockers ( …
iOS 9 signals the end of mobile applications
In parallel to smartphones, the rise of mobile application stores like Apple’s App Store and Google’ …
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5 specialists to consult to maximize your user experience
In user experience, we like to test the waters. We seek to understand Madame M., so we observe her i …
5 reasons to consider live video for your social media campaigns
You may have heard of the Meerkat and Periscope apps last March , which skyrocketed in popularity. W …
2015: Has Google made this the year of mobile?
Have you ever noticed the words " mobile friendly" or "mobile site" in the search results pages on G …
Get ready for the next big changes in web marketing
Last Friday I got up early to attend a session at the 22nd edition of Creative Mornings Montreal, a …
Why You Should Seriously Consider Google Analytics Premium
Good news, as announced by our press release , we are now part of the very select club of authorized …
Google Analytics Summit 2014: What's New?
Adviso and all the other certified Google Analytics partners were invited to San Francisco to attend …
When flat design harms ergonomics
From 18 months, my son was able to unlock my iPhone by sliding his finger on the screen. And he wasn …
What Facebook can teach us about iterative web design
As we know very well, the developers at Facebook are not standing still and are constantly looking f …
Showrooming vs. ROPO effect : Naviguer les inconforts irrésolus de la vente multicanaux
Quand vient le temps de planifier une stratégie de vente en ligne, plusieurs décideurs ont peur de v …
Google I/O 2013: Google positions its pawns on the travel chessboard
Google's highly anticipated annual conference in San Francisco, Google I/O 2013 , took place over th …
When hyperconnectivity leads to social alienation
C’est en perdant nonchalamment mon temps sur Facebook que je suis tombé sur ce statut de 4Chan qui r …
Web design: Is this the end of Photoshop? Five facts and four alternate approaches
The explosive growth of mobile devices has created a need to develop sites using responsive design. …
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