A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
How Many ($) Millions Are Hiding Under Your Marketing Data?
“Getting numbers is easy; getting numbers you can trust is hard!” – Ronny Kohavi, Head of Experiment …
The problem with third-party audiences
The use of data in digital marketing is far from new, especially regarding third-party audiences. Bu …
CDPs, powerful data orchestration tools [Infographic]
What reality are faced by marketers wishing to make optimal use of CDPs, these powerful data orchest …
Documenting Your Analytics Tools is More Useful than You Think
Documenting might not appear as a time-saver at first, but you would be surprised how much time you …
Unifying data from several sources is easy: here’s how.
Learn how to gather data from your different platforms within a single dashboard in order to have a …
Data analysis: do you need a dashboard?
This article written by one of our analytics experts will teach you how to differentiate reporting f …
Ctrl+A: Data security [S01 E01]
At Adviso, we like to try new things, give life to projects that are born on the edge of a campfire, …
GDPR: When Transparency and Good Will Are Dictated by Law
This article has 2 parts: A fact sheet that summarizes the nature of the GDPR in 6 key points follow …
Getting started with Facebook Analytics & its omni-channel solution
Not too long ago, all you needed to do to track how your users were using your website was add Googl …
Boost your marketing automation efforts with data
As marketing automation grows in popularity and accessibility, we are seeing more and more Quebec co …
7 prerequisites before embarking on marketing automation
OK, that's a buzzword. One of the most popular right now, behind “chatbot” and “AI”. But marketing a …
Why you should never, ever, EVER tag an internal link with an external campaign variable (utm_campaign)
Note: This analysis was done in French, using French themes and keywords. Some of the images associa …
Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags
Note: This analysis was done in French, using French themes and keywords. The images associated with …
How to protect your Google Analytics account from spam in language settings
Analytics accounts have always had spam, especially in the events section. Waves of direct traffic w …
How to use BigQuery from Google Analytics Premium?
ANALYTICS AND MEASUREMENT Now that you know what you can do with Google Analytics Premium and BigQue …
How to use Google Analytics Premium’s BigQuery?
Now that you know what it’s possible to achieve with Google Analytics Premium and BigQuery, let’s ta …
The truth about Google Analytics bounce rate and how to change it with and without Google Tag Manager
ANALYTICS AND MEASUREMENT
Find and leverage what really matters.
Get our insights and recommendations to stay ahead in the marketing landscape.