7 symptoms of a business in need of a content strategy
Content marketing is good for your brand, and not too complicated to execute. Everyone says it. Ever …
Blending innovation, a strong employment brand, and profitability
What do the three concepts in this title of this article have in common? They are the essential char …
Are merchandising challenges the same online and off?
In an omnichannel world, rather of thinking of the customer experience in terms of the channel on wh …
Digital transformation: when baby steps get in the way of big advancements
Since the beginning of the digital age, we have rightly talked about agile development, optimization …
Obsessing over the bottom line is killing your brand
This is the reality we live in: the dollars once attributed to traditional marketing are increasingl …
Reinventing Facebook or Amazon for Quebec is a bad idea
It’s a topic we’ve been hearing a lot about ever since Alexandre Taillefer talked about wanting to c …
4 arguments to convince your senior management to invest in analytics
Of all the main areas of the web, analytics is one of the most misunderstood.
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How to define: objective, strategy and tactics? [Infographics]
A year ago I posted an article defining the terms mission, objective, strategy, and tactic. It’s a p …
Throwback to UX Camp Ottawa 2014
Last year, Thomas presented the big ideas of UX Camp Ottawa 2013. On November 8 and 9, Canada's larg …
Managing an online catalog well: can we do without a “Products” section?
A large number of companies that want to offer their products or services online provide their site …
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E-commerce in Quebec: my predictions and wishes for 2014
2013 has muddled the waters in the world of e-commerce in several respects: mergers, acquisitions, i …
7 Signs Your Organisation Needs a Content Strategy
There are days when I feel like my job is a lot like practicing medicine: I examine the patient, rec …
How to prepare for Bill C-28 (Canada's anti-spam law)?
As we will soon be celebrating the 3rd anniversary of the adoption of Bill C-28, I would like to tak …
What to choose to build your website: a framework, a CMS, an e-commerce system, a CXM solution?
How to build a website? For each site, the answer may be different, depending on a host of factors. …
Web portrait of Quebec tourist destinations (ATR) 2013
We are pleased to share with you a study conducted by Adviso on the web presence of the 22 regional …
La Presse+: First impressions from the field
Many experts have already spoken about the new Press application, but what do simple readers think? …
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Performance media buying – Boomerang Conference 2013
I am pleased to share with you my conference on performance media-buying presented yesterday at Info …
The 7 web resolutions not to break in 2013
STILL BE ON THE 'HIGH' OF TURKEY You had fun, and for good reason, you survived the renewal of the M …
Web strategic planning, an organizational solution
Monday morning, client meeting for the launch of a Web strategic planning project. We explain our vi …
NETendances: Will the Internet replace television as the main source of information?
We are pleased to join forces, once again, with CEFRIO for the launch of the NETendances report on i …
How technology is influencing consumption in 2012 | Infopress Conference
I gave this talk earlier today and it was very enjoyable. I was asked to immerse myself in the not s …
CEFRIO releases NETendances “Online entertainment: web TV takes off”
Following our contribution to NETendances: "The craze for social media in Quebec" , it is with renew …
The AppStore, trendy, but often overrated!
Before, it was easy. With a presence of more than 80%, not counting the iPod Touch, the iPhone was T …
2011 trends according to Adviso
Like every year, Adviso makes its annual predictions and this year we have identified 6 major trends …