Stay focused on your goals
Une intro sur la page succès clients. Garder ça court. Lorem ipsum dolor sit amet consectetur. Accumsan accumsan in bibendum auctor consectetur. Tincidunt mauris proin amet donec lacinia bibendum sed sit mi. Vestibulum tellus auctor pellentesque sed vel lobortis sagittis. Enim ornare fringilla amet vivamus eu.
The digital world in the news
Each month, our Digital Transformation team casts its expert eye on a selection of news items in dig …
The transformation of the value chain into 10 statements
Discover key insights from Marie Nicollet’s conference “How to survive the digital transformation of …
Let's set the table: Market trends in the food industry
What are the main consumption trends in the food industry? These key statistics will help businesses …
Happiness at work is human
To have by its side the best human beings with which to achieve its business objectives, the company …
[INFOGRAPHIC] Amazon: a sprawling empire summarized in 10 figures
January of 2019 marks an important turning point in the history of Amazon: Jeff Bezos’ venture has d …
Ctrl+A: What did Amazon understand more than others? [S01 E03]
The e-commerce market presents many opportunities for traders. How to get out of the game? How to st …
Tell us about your problems rather than your solutions
We are an expert firm that offers agency and consulting services, so our clients come to us for help …
Why focus on your problems rather than your solutions
We are a firm of experts offering agency and consulting services, so our clients ask us for help in …
Without a strategic plan, your analytics initiatives are risky
Several companies invest hundreds of thousands of dollars in platforms in their analytics program (h …
Hero Conf Austin 2018: 3 trends to keep an eye on
In April 2018 was held the largest Pay-Per-Click conference in North America: Hero Conf Austin 2018. …
7 symptoms of companies in need of a content strategy
Content marketing is good for your brand, and it’s not too complicated to do. Everyone agrees. And e …
7 symptoms of a business in need of a content strategy
Content marketing is good for your brand, and not too complicated to execute. Everyone says it. Ever …
Blending innovation, a strong employment brand, and profitability
What do the three concepts in this title of this article have in common? They are the essential char …
Are merchandising challenges the same online and off?
In an omnichannel world, rather of thinking of the customer experience in terms of the channel on wh …
Digital transformation: when baby steps get in the way of big advancements
Since the beginning of the digital age, we have rightly talked about agile development, optimization …
Obsessing over the bottom line is killing your brand
This is the reality we live in: the dollars once attributed to traditional marketing are increasingl …
Reinventing Facebook or Amazon for Quebec is a bad idea
It’s a topic we’ve been hearing a lot about ever since Alexandre Taillefer talked about wanting to c …
4 arguments to convince your senior management to invest in analytics
Of all the main areas of the web, analytics is one of the most misunderstood.
-Sep-27-2023-01-16-41-0722-PM-2.png)
How to define: objective, strategy and tactics? [Infographics]
A year ago I posted an article defining the terms mission, objective, strategy, and tactic. It’s a p …
Google Adwords: When innovation pays off $60 billions a year
In 1995, a 22 year old student named Larry Page considers pursuing graduate studies at Stanford. Ser …
Throwback to UX Camp Ottawa 2014
Last year, Thomas presented the big ideas of UX Camp Ottawa 2013. On November 8 and 9, Canada's larg …
Managing an online catalog well: can we do without a “Products” section?
A large number of companies that want to offer their products or services online provide their site …
-3.jpg)
E-commerce in Quebec: my predictions and wishes for 2014
2013 has muddled the waters in the world of e-commerce in several respects: mergers, acquisitions, i …
7 Signs Your Organisation Needs a Content Strategy
There are days when I feel like my job is a lot like practicing medicine: I examine the patient, rec …
Find and leverage what really matters.
Get our insights and recommendations to stay ahead in the marketing landscape.