I am pleased to share with you my conference on performance media-buying presented yesterday at Infopresse 's Boomerang 2013 event .
Here are the highlights :
- The differences between performance-based vs. “traditional” Web media buying
- Measures and Metrics
- Targeting a Context and Profile VS a Web Property
- Main agencies
- Performance-based media buying billing
- The main types of performance-based media buying:
- Search engines
- Display network
- Real-time bidding
- Third party data
If you want to deepen your knowledge of performance media buying, register for our one-day training on the subject.
You can download the presentation here:
