The essential tools of a web strategist
1
min read
October 14, 2009
Conference given during the Infopresse day – New Web tools. By Jean-Sébastien Chouinard and Marie-Élodie Molle.
No matter what goals you have set for yourself or what challenges your organization faces, there are sure to be a multitude of web tools that can help optimize your online performance. Jean-Sébastien Chouinard opens his toolbox and details which ones he prefers and in what circumstances to use them.
This conference presents, among other things, powerful tools for:
- Get to know your site visitors and their needs better
- Improve your positioning in search engines
- Optimize conversions on your site
- Monitor conversations around your brand in social networks
- Monitor your competitors
Simon est associé et co-fondateur d’Adviso. Stratège pragmatique et innovateur, il sait trouver les nouvelles tendances qui changeront le Web et les appliquer au contexte de ses clients. Son expertise de pointe lui a d’ailleurs permis de réaliser de nombreux projets d’envergure tant en planification stratégique qu’en commercialisation Web.
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