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Is e-commerce in Quebec profitable or not?
Following the CEFRIO conference I attended and the many e-commerce strategic planning projects under …
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The 5 main performance indicators for a site intended for lead generation (1 of 2)
We are often asked THE question by our clients/partners/colleagues/bosses: What are the main perform …
The Benchmark: a key step towards a winning strategic plan
For the past 5 years, we’ve been working on polishing our strategic planning methodology in order to …
Iraq, Tibet and Activism 2.0
We sadly commemorated the 5th anniversary of the illegal US invasion of Iraq. According to the Nobel …
Integrating Social Media into a Web Strategy: A Summary
This article is in fact the summary of a more imposing document, a presentation in fact delivered to …
The web is going green
We talk a lot about web 2.0, social networks and user-generated content. Along with the gargantuan g …
Trends 2007: democratization of personal syndication
I'm making a risky little prediction here: RSS feeds and other popular syndication technologies have …
The web of millennials
The more the Internet makes its way into our offices, our living rooms and our schedules, the more w …
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The Web: the tool of choice for marketing research
Online marketing research is booming. A recent study by Ciao AG revealed that 87% of marketing resea …
Automating Your Organization: A Few Pointers
Organizations that wish to automate certain activities in order to eliminate any friction that may b …
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