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Why Your Company Will Need a DMP in the Next 3 Years
For the past five years or so, particularly during the last three, the world of digital marketing ha …
Programmatic buying and audience data
Amihai Ulman , a programmatic buying thought leader and COO at MASS Exchange, just questioned the us …
Profitability or profitability? Concepts to demystify
“This campaign is slightly less profitable, but much more profitable than before!! » We have just pi …
Why You Should Seriously Consider Google Analytics Premium
Good news, as announced by our press release , we are now part of the very select club of authorized …
Google Analytics Summit 2014: What's New?
Adviso and all the other certified Google Analytics partners were invited to San Francisco to attend …
Harness the power of Excel for your web-analytics dashboards
Any good manager uses tools to measure the performance and return on investment (ROI) of their websi …
Google Tag Manager the tool that will move the web analytics industry
Good news: Google has just launched Google Tag Manager (GTM), a tool that will allow you to manage a …
Social Analytics: Google Analytics measures engagement and ROI on social media
It's fresh out of the oven: Google just announced this morning, live from SES New York, a brand new …
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Google Analytics Premium: tailor-made for large companies
Great news at Google, where a new paid and improved version of Google Analytics is offered to major …
Measure the contribution of the web to your telephone conversions
For many business models, online conversions represent only a small proportion of conversions compar …
The difference between Google Analytics goals and Adwords conversions (2 of 2)
Today I complete the rest of my article on The difference between Google Analytics objectives and Ad …
Review of Data Analysis with Open Source Tools by Philipp K Janert
Whether analyzing data is part of your everyday job or one of your projects needs specific data anal …
Visits, sessions and page views in Google Analytics
After having dissected how the conversion funnel works, I will now tackle visits via several sources …
Custom variables in Google Analytics
Opening my email inbox this morning, I find the following message from the Google Analytics team:
Google Analytics rolls out Enterprise Class Features
Virtual pageviews in Google Analytics
It happens that for a technical reason, two pages of our site have the same URL. This is often the c …
Infopresse 360 Day on Web Analytics: WA Hard by Stéphane Hamel?
As part of the infopresse conference on Web Analytics, Stéphane Hamel gave us a presentation that fi …
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Performance measurement 2.0
For many, web performance measurement means “clicks” and “page views”. This data, although useful, g …
Infopresse360 Day on Web Analytics: Summary of Jacques Warren's conference
Jacques Warren was commissioned to introduce Web analytics (WA) to the people in the room. He asks v …
Infopresse360 Day on Web Analytics: Summary of Avinash Kaushik's conference
Avinash Kaushik presents his vision of web analytics. In fact, for his die-hard fans of his blog, of …
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AdWords vs Google Analytics: Clicks vs Visits
When we try to compare the data collected by AdWords with those of Google Analytics , we arrive at d …
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With Google Analytics, there's no more reason not to measure!
Although the free tool has been around for two years now and not a day goes by without an article ta …