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Your next step: Adobe Customer Journey Analytics
Do you already use Google Analytics 4 but find that your analytics questions are becoming increasing …
With AI controlling Google Ads, what if marketers lose their expertise?
Inspired by Digital Marketing in an AI World by Frederick Vallaeys
Shopify e-Commerce Tracking: Solutions for 2025
Since April 2025, Shopify has been changing the game when it comes to e-commerce tracking. Tradition …
Maximize customer engagement with an optimized emailing strategy
As a direct channel of communication that is chosen by customers and highly customizable, email play …
From a cookie to a layer cake: Six alternatives to the third-party cookie to create a sustainable strategy
Every story comes to an end. Even the most beautiful.
Using Consumer Insights for personalization
Imagine a world in which you can pair each of your targets with the value proposition that resonates …
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How does Google’s Consent Mode work?
Legal notice: This article explains how Google’s Consent Mode technologically operates. We recommend …
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Back to the future: Performance measurement for privacy-centric marketing
The loss of non-durable identifiers due to technological changes (iOS and Google) as well as the adv …
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Quebec’s Law 25: business cases, legal impacts and solutions
Legislation modernizing legal provisions for the protection of personal information (called Law 25) …
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Server-side tagging: What’s the benefit?
This article was written in collaboration with Florian Chabert. Server-side tagging has highly inten …
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Why the performance indicators you use will become unreliable
The challenge of the moment, with the apocalypse of cookies , is to fully understand the repercussio …
Law 25: Understanding the evolution of the regulatory framework
We’ve been telling you about it for the past few months, but now it’s official: Law 25 came into eff …
Why Marketers Need to Return to Media Mix Models
In a recent interview with AdExchanger , Chetna Bindra, Product Manager for User Trust, Privacy and …
Why the performance indicators you use will become unreliable
The challenge of the moment, with the apocalypse of cookies , is to fully understand the repercussio …
4 Big Reasons to Activate Google Analytics 4 Before 2022
As mentioned by Jean-Philippe Gauthier (Head of Platforms and Digital Marketing Transformation at Go …
Why You Should Export Your Google Analytics 4 Data to BigQuery
The new version of Google Analytics, commonly referred to as GA4, offers the opportunity to export r …
Why export your Google Analytics 4 data to BigQuery
The new version of Google Analytics, commonly referred to as GA4, offers the ability to export raw d …
How to improve business performance by combining business and marketing intelligence in your data warehouse
Thinking about unifying your marketing data to maximize its impact on your business performance? The …
What is a Data Lake: A Deep Dive Explanation
What You Will Learn in this Article You will learn about the various core definitions of the enterpr …
Covid-19: Data Analysis in Times of Crisis
The crisis in which we are currently living generates a lot of stress within our organizations. In a …
The slippage of third-party audiences
The use of data in digital marketing is really nothing new, especially when it comes to third-party …
3 MarTech trends to watch in 2020
2019 brought its share of breakthroughs in marketing technology (MarTech), and 2020 is on pace to br …
Augmented Analytics: accelerate your time to digital insights activation
The need for faster time to insight activation In my previous article on actionable digital insights …
Augmented Analytics: accelerate your time to digital insights activation
The need for faster time to insight activation In my previous article on actionable digital insights …
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