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Recent Business Strategy posts
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03 Feb 2020
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03 Feb 2020
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03 Feb 2020
I Tested the Off-Facebook Activity Management Module
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02 Dec 2019
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02 Dec 2019
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04 Nov 2019
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04 Nov 2019
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07 Aug 2019
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30 Jul 2019
Quick guide to a successful email strategy
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09 Jul 2019
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Series
26 Jun 2019
Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists
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How-to
19 Jun 2019
Whose job is lead generation, sales or marketing?
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Reading / 9 min.
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17 Jun 2019
Influencer marketing: There’s no magic formula
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04 Jun 2019
Putting people before technology. A look back at the Amsterdam The Next Web conference.
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04 Jun 2019
Putting people before technology. A look back at the Amsterdam The Next Web conference.
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23 May 2019
Profitability, monetization and audiences: our analysis of the Netflix model
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24 Apr 2019
The transformation of the value chain into 10 statements
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24 Apr 2019
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10 Apr 2019
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02 Apr 2019
B2B industries: how to survive the digital transformation of the value chain
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26 Mar 2019
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28 Feb 2019
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20 Feb 2019
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20 Feb 2019
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30 Jan 2019
[INFOGRAPHIC] Amazon: a sprawling empire summarized in 10 figures
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17 Jan 2019
Interview with Sébastien Neveu : 5 inbound trends to watch in 2019
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How-to
19 Dec 2018
Collaborative workshop template: Take stock of your strategic positioning
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13 Dec 2018
The impact of artificial intelligence start-ups
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Business
27 Oct 2018
How should you invest in digital marketing? A data-based approach
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06 Sep 2018
Rigor and agility: the paradox of good project management?
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16 Aug 2018
Data analysis: do you need a dashboard?
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10 Aug 2018
How can you optimize a low-traffic site?
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25 Jul 2018
A Brand Analytics Toolkit for the Data-Driven CMO
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25 Jul 2018
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14 Jun 2018
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06 Jun 2018
Tell us about your problems rather than your solutions
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24 May 2018
Is Google Advanced Analysis Close to Adobe Analysis Workspace?
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12 May 2018
Without a strategic plan, your analytics initiatives are risky
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09 May 2018
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09 May 2018
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24 Apr 2018
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24 Apr 2018
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23 Apr 2018
Digital transformation: Moving from myth to reality
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29 Mar 2018
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29 Mar 2018
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21 Mar 2018
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18 Oct 2017
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05 Sep 2017
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28 Aug 2017
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24 Aug 2017
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24 Aug 2017
Data at the service of marketing automation
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Series
23 Aug 2017
The surest way to choose a marketing automation platform
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Tech
22 Aug 2017
The safest way to choose your marketing automation platform
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Reading / 4 min.
Tech
21 Aug 2017
20 marketing automations you could implement tomorrow
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Series
21 Aug 2017
20 marketing automation actions you could set up tomorrow
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Reading / 7 min.
How-to
15 Aug 2017
SEO: Adapting to new trends or slowly disappearing from the web
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Reading / 13 min.
Business
07 Aug 2017
What makes a “good client”?
TECHNICAL LEVEL
Reading / 6 min.
Tech
01 Aug 2017
Why Adviso doesn’t consider link building to be a stand-alone strategy
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Reading / 6 min.
Tech
25 Jul 2017
How to prevent your ads from appearing on hate sites
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Reading / 4 min.
Tech
17 Jul 2017
Why the success of your media campaigns isn’t just about media
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Reading / 5 min.
Series
05 Jul 2017
7 things to consider before diving into marketing automation
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Reading / 7 min.
Tech
11 Jun 2017
Content creation : are you missing the mark?
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Reading / 7 min.
Tech
07 Jun 2017
7 prerequisites before embarking on marketing automation
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Reading / 7 min.
Tech
24 May 2017
No, organic isn’t dead on Facebook
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Reading / 8 min.
Tech
10 May 2017
Last-Click is Dead, Long Live Multi-Touch Attribution!
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04 Apr 2017
Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants
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How-to
13 Mar 2017
The subscription box phenomenon: 7 key factors for success
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03 Mar 2017
Project management 2.0: The 8 keys to success
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Tech
15 Feb 2017
How to Bring Google Analytics Back to Its Best with ExactTarget Data Import
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Tech
14 Feb 2017
How to Make Google Analytics Great Again by importing ExactTarget Data?
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Reading / 7 min.
Tech
09 Feb 2017
4 reasons to get serious about your landing pages
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Reading / 11 min.
Tech
08 Feb 2017
4 reasons to get serious about your landing pages
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Reading / 11 min.
Tech
30 Jan 2017
What if 2017 finally marked the take-off of landing pages?
TECHNICAL LEVEL
Reading / 4 min.
Tech
30 Jan 2017
Will 2017 finally be the year landing pages take off?
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Reading / 3 min.
Tech
30 Nov 2016
UGC campaigns 5 years later: real advantages and conditions for success
TECHNICAL LEVEL
Reading / 8 min.
Business
28 Nov 2016
Marketing or IT: Which department should be responsible for ecommerce?
TECHNICAL LEVEL
Reading / 4 min.
How-to
28 Nov 2016
Guide: 50+ questions to prepare your marketing automation strategy
TECHNICAL LEVEL
Reading / 5 min.
Tech
14 Nov 2016
Taking your SEM internal. Will it pay off?
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Reading / 5 min.
Tech
14 Nov 2016
Internalize your SEM. Such a rewarding choice?
TECHNICAL LEVEL
Reading / 5 min.
Tech
02 Nov 2016
Untamed remarketing: Drawing the line between conversion and intrusion
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Reading / 3 min.
Business
31 Oct 2016
4 arguments to convince your senior management to invest in analytics
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Reading / 3 min.
Tech
31 Oct 2016
4 arguments to convince your senior management to invest in analytics
TECHNICAL LEVEL
Reading / 3 min.
Tech
01 Aug 2016
Do I need to redesign my website?
TECHNICAL LEVEL
Reading / 5 min.
Business
24 May 2016
7 ingredients for a modern approach to digital media
TECHNICAL LEVEL
Reading / 3 min.
Business
04 May 2016
How to define: objective, strategy and tactics? [Infographics]
TECHNICAL LEVEL
Reading / 5 min.
Tech
23 Nov 2015
Content blocking is the best thing that could have happened to digital marketing
TECHNICAL LEVEL
Reading / 9 min.
Business
22 Oct 2015
Google Adwords: When innovation pays off $60 billions a year
TECHNICAL LEVEL
Reading / 4 min.
Business
07 Oct 2015
A New Site for the Corporation des maîtres électriciens du Québec (CMEQ)
TECHNICAL LEVEL
Reading / 4 min.
Tech
07 Sep 2015
5 specialists to consult to maximize your user experience
TECHNICAL LEVEL
Reading / 5 min.
Tech
03 Sep 2015
Optimize your online shopping experience to reduce cart abandonment
TECHNICAL LEVEL
Reading / 6 min.
Business
13 Apr 2015
Objectives, strategies, tactics: what are they exactly?
TECHNICAL LEVEL
Reading / 7 min.
Tech
02 Mar 2015
Get ready for the next big changes in web marketing
TECHNICAL LEVEL
Reading / 3 min.
Business
18 Feb 2015
La conférence de Steve Wozniak et votre stratégie digitale
TECHNICAL LEVEL
Reading / 5 min.
Tech
02 Jun 2014
Google Analytics Summit 2014: What's New?
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Reading / 8 min.
Tech
29 Apr 2014
5 tendances stratégiques remarquées à l’événement eCOMMTL 2014
TECHNICAL LEVEL
Reading / 4 min.
Tech
04 Mar 2014
Unfair interfaces: when ergonomics is used to deceive
TECHNICAL LEVEL
Reading / 5 min.
Business
12 Jan 2014
E-commerce in Quebec: my predictions and wishes for 2014
TECHNICAL LEVEL
Reading / 10 min.
Business
26 Nov 2013
7 Signs Your Organisation Needs a Content Strategy
TECHNICAL LEVEL
Reading / 4 min.
Tech
08 Sep 2013
What Facebook can teach us about iterative web design
TECHNICAL LEVEL
Reading / 4 min.
How-to
19 Jun 2013
Use official share buttons to increase conversion on your website
TECHNICAL LEVEL
Reading / 3 min.
How-to
29 May 2013
Social authentication: who, what, why, how
TECHNICAL LEVEL
Reading / 8 min.
Tech
21 May 2013
Google I/O 2013: Google positions its pawns on the travel chessboard
TECHNICAL LEVEL
Reading / 5 min.
Business
19 Apr 2013
La Presse+: First impressions from the field
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Reading / 6 min.
Business
18 Apr 2013
La Presse+ : Premières impressions recueillies sur le terrain
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Reading / 6 min.
Tech
21 Feb 2013
GitHub and the public sector: a promising mix
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Reading / 3 min.
Business
05 Feb 2013
Three ways to ensure team cohesion in Internet strategy management
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Reading / 5 min.
Business
02 Jan 2013
The 7 web resolutions not to break in 2013
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Reading / 7 min.
Tech
04 Dec 2012
Big data and business intelligence, some ideas that rhyme with ROI
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Reading / 3 min.
Tech
03 Dec 2012
E-commerce: 7 musts to present directly on your homepage
TECHNICAL LEVEL
Reading / 4 min.
Tech
12 Nov 2012
Back to Web-In 2012
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Reading / 3 min.
Business
27 Oct 2012
Redesign of the CHUM website
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Reading / 4 min.
How-to
16 May 2012
Newsletter: 5 tactics to entice your customers to buy again
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Reading / 4 min.
Business
11 Apr 2012
5 types of work organization to manage your web strategy
TECHNICAL LEVEL
Reading / 5 min.
Business
09 Apr 2012
Web strategic planning, an organizational solution
TECHNICAL LEVEL
Reading / 3 min.
Tech
02 Apr 2012
5 questions about optimizing social presence on your website
TECHNICAL LEVEL
Reading / 7 min.
Business
16 Jan 2012
NETendances: Will the Internet replace television as the main source of information?
TECHNICAL LEVEL
Reading / 2 min.
Business
05 Dec 2011
How technology is influencing consumption in 2012 | Infopress Conference
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Reading / 1 min.
Business
21 Nov 2011
Summary of Infopresse Web Strategy and Creativity conferences
TECHNICAL LEVEL
Reading / 9 min.
Business
25 Oct 2011
CEFRIO releases NETendances “Online entertainment: web TV takes off”
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Reading / 2 min.
Business
17 Sep 2011
RDV Media 2011: Key Takeaways for Media Innovation
TECHNICAL LEVEL
Reading / 3 min.
Tech
04 Jun 2011
The BBC has redesigned its homepage with the iPad in mind
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Reading / 2 min.
Tech
30 May 2011
Infopresse Web 3.0 Day 2011 in quotes
TECHNICAL LEVEL
Reading / 6 min.
Tech
04 May 2011
8 ergonomic criteria to evaluate the persuasion of a site
TECHNICAL LEVEL
Reading / 3 min.
Tech
03 May 2011
8 critères ergonomiques pour évaluer la persuasion d’un site
TECHNICAL LEVEL
Reading / 3 min.
Tech
28 Apr 2011
How visitors judge your site: 6 factors related to intuition and emotions
TECHNICAL LEVEL
Reading / 4 min.
Tech
16 Apr 2011
The 2011 Web Infopresse RDV
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Reading / 6 min.
Business
16 Jan 2011
2011 trends according to Adviso
TECHNICAL LEVEL
Reading / 6 min.
Tech
09 Jan 2011
Google and online travel, don't be evil?
TECHNICAL LEVEL
Reading / 4 min.
Business
04 Dec 2010
Foursquare, Gowalla, Facebook Places: the battle of geosocial networks
TECHNICAL LEVEL
Reading / 5 min.
Business
20 Sep 2010
First conference UX Masterclass 2010: When the user experience is no longer just on your website.
TECHNICAL LEVEL
Reading / 5 min.
Tech
08 Sep 2010
The (Renewed) Music Industry: Fighting the Web with the Web | a collaborative workshop @PodCampMontreal
TECHNICAL LEVEL
Reading / 4 min.
Tech
17 Jun 2010
Rock Band 3: The Surprising Achievement of an Inspiring Team
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Reading / 3 min.
Business
14 Jun 2010
Twitter User Behavior Survey Results – Typical Profile Part
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Reading / 4 min.
Tech
18 May 2010
La vie privée et les nouvelles technologies
TECHNICAL LEVEL
Reading / 3 min.
Tech
16 May 2010
Are your images optimized for SEO?
TECHNICAL LEVEL
Reading / 2 min.
Tech
04 May 2010
The iPad and the world of publishing
TECHNICAL LEVEL
Reading / 5 min.
Tech
19 Apr 2010
Your SEO strategy c. the strategy of the Montreal Canadiens
TECHNICAL LEVEL
Reading / 2 min.
Business
22 Jan 2010
Mobile strategy and tourism
TECHNICAL LEVEL
Reading / 7 min.
Tech
17 Jan 2010
Social media and B2B, a good mix?
TECHNICAL LEVEL
Reading / 5 min.
Tech
22 Dec 2009
My 5 SEO wishes to Google
TECHNICAL LEVEL
Reading / 3 min.
Tech
13 Dec 2009
Online traveler ratings and reviews of your business scare you?
TECHNICAL LEVEL
Reading / 4 min.
Business
07 Dec 2009
To watch in 2010: Foursquare – the first location-based social network
TECHNICAL LEVEL
Reading / 3 min.
Tech
03 Dec 2009
Online tourism: the most searched keywords by users
TECHNICAL LEVEL
Reading / 5 min.
Tech
11 Nov 2009
Jean Richer from CIM (Consumer Impact Marketing): An introduction to shopper marketing in Canada – [Liveblogging Infopresse]
TECHNICAL LEVEL
Reading / 1 min.
Tech
06 Nov 2009
Improve user experience through geolocation
TECHNICAL LEVEL
Reading / 4 min.
Business
15 Sep 2009
RDV Media – A busy day and some heated debates
TECHNICAL LEVEL
Reading / 4 min.
Business
11 Aug 2009
The brainstorm or the attack of a problem in commando mode
TECHNICAL LEVEL
Reading / 5 min.
Business
09 Aug 2009
Facebook acquires friendfeed: Is this the end of Twitter?
TECHNICAL LEVEL
Reading / 3 min.
How-to
04 Jul 2009
5 Stages of Online Traveler Behavior
TECHNICAL LEVEL
Reading / 8 min.
How-to
30 Jun 2009
Ergonomic best practices for newsletters – 2 of 2
TECHNICAL LEVEL
Reading / 7 min.
How-to
16 Jun 2009
Ergonomic best practices for newsletters – 1 of 2
TECHNICAL LEVEL
Reading / 5 min.
Business
30 May 2009
10 best practices to adopt during web strategic planning
TECHNICAL LEVEL
Reading / 6 min.
Tech
19 May 2009
The 5 levels of website optimization (part 1 of 3)
TECHNICAL LEVEL
Reading / 3 min.
How-to
12 May 2009
Should we put images in a newsletter?
TECHNICAL LEVEL
Reading / 6 min.
Business
16 Apr 2009
The account manager's dilemma...
TECHNICAL LEVEL
Reading / 3 min.
Business
30 Mar 2009
Monitoring and strategic planning: a summary
TECHNICAL LEVEL
Reading / 4 min.
Business
28 Mar 2009
The Obama administration respects the 5 levels of a government 2.0
TECHNICAL LEVEL
Reading / 4 min.
Tech
05 Mar 2009
From Viral Marketing to Authenticity Marketing
TECHNICAL LEVEL
Reading / 5 min.
How-to
25 Feb 2009
The “definitive” article on URL rewriting
TECHNICAL LEVEL
Reading / 2 min.
Business
22 Feb 2009
The 10 tips to make your project a real disaster!
TECHNICAL LEVEL
Reading / 2 min.
Tech
19 Jan 2009
When Changing a Button Gets You $300 Million
TECHNICAL LEVEL
Reading / 2 min.
Tech
22 Dec 2008
The 10 best articles of 2008 from Adviso's internal blog
TECHNICAL LEVEL
Reading / 4 min.
Tech
10 Nov 2008
Webcom 2008 | Report of the moijezap.org case study
TECHNICAL LEVEL
Reading / 3 min.
Tech
04 Nov 2008
(Presque) liveblogging de la journée Infopresse sur la vente au détail : l’impact du marketing Web sur les méthodes de vente hors-ligne
TECHNICAL LEVEL
Reading / 4 min.
Tech
04 Nov 2008
(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods
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Reading / 4 min.
Business
30 Sep 2008
Facebook : comprendre le réseau en un schéma
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Reading / 4 min.
Business
29 Sep 2008
Internet, the best friend of billions of solitudes (2/3)
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Reading / 4 min.
Business
16 Sep 2008
Who said a legal text had to be sad?
TECHNICAL LEVEL
Reading / 2 min.
Business
27 Aug 2008
A web strategy by candidates for the next Canadian elections
TECHNICAL LEVEL
Reading / 4 min.
Business
23 Aug 2008
Taxonomic analysis of Twitter users
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Reading / 4 min.
Tech
17 Aug 2008
The potential of a 2.0 strategy: “Tous Azimuts” the STM’s trip calculator
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Reading / 4 min.
Tech
13 Aug 2008
5 Approaches to Reduce Your Shopping Cart Abandonment
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Reading / 3 min.
Business
16 Jul 2008
Is e-commerce in Quebec profitable or not?
TECHNICAL LEVEL
Reading / 2 min.
Tech
12 Jun 2008
The 5 main performance indicators for a site intended for lead generation (1 of 2)
TECHNICAL LEVEL
Reading / 3 min.
Business
19 Mar 2008
The Benchmark: a key step towards a winning strategic plan
TECHNICAL LEVEL
Reading / 2 min.
Business
19 Mar 2008
Iraq, Tibet and Activism 2.0
TECHNICAL LEVEL
Reading / 3 min.
Business
06 Feb 2008
Integrating Social Media into a Web Strategy: A Summary
TECHNICAL LEVEL
Reading / 4 min.
Tech
30 Jan 2008
A new “innovative” search engine
TECHNICAL LEVEL
Reading / 3 min.
Tech
29 Jan 2008
The web is going green
TECHNICAL LEVEL
Reading / 6 min.
Business
20 Dec 2006
Trends 2007: new generation of applications
TECHNICAL LEVEL
Reading / 4 min.
Business
19 Dec 2006
Trends 2007: democratization of personal syndication
TECHNICAL LEVEL
Reading / 3 min.
Business
07 Feb 2006
The highest paying content on the web
TECHNICAL LEVEL
Reading / 2 min.
Business
05 Dec 2005
The web of millennials
TECHNICAL LEVEL
Reading / 3 min.
Tech
15 May 2005
Behavioural Marketing: Advertising that Puts a Smile on Everyone’s Faces
TECHNICAL LEVEL
Reading / 2 min.
Tech
30 Nov 2004
The Web: the tool of choice for marketing research
TECHNICAL LEVEL
Reading / 2 min.
Tech
04 May 2004
Optimizing interaction channels and drive-to-web incentives
TECHNICAL LEVEL
Reading / 2 min.
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