A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Salesforce Data Cloud: Enhance your Google Analytics 4 (GA4) data
Are you using Salesforce (SF) Data Cloud or are you planning on integrating it into your marketing t …
4 MarTech trends that are redefining the future of marketing
As the digital transformation speeds up, marketing technologies (MarTech) are evolving at an unprece …
Content Security Policy (CSP): Is your web security blocking your data?
Today, content security policies (or CSPs) are considered indispensable to protecting your websites …
The fall of the Bay: What retailers should learn from it
The announced closure of Hudson’s Bay stores marks the end of an era for arguably the most emblemati …
Test bench: UX and CX research driven by artificial intelligence (AI)
The rapid rise in artificial intelligence (AI) in recent years, especially in the past few months, h …
8 trends in loyalty in 2025
Given that over 19 loyalty programs have a presence in Canadians’ wallets1, which represents signifi …
Unlock the full potential of paid search with Search Ads 360
Search Ads 360 (SA360) is an advanced enterprise-level solution designed to manage search marketing …
AI agents: The future of productivity starts now
The heightened interest in generative artificial intelligence (AI), specifically in AI agents and la …
Sustainable media strategy: Combining performance with environmental responsibility
Because they are energy intensive, media play a key role in the fight against climate change. The go …
Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use
Artificial intelligence (AI) has become an essential component of many human activities, transformin …
The top 10 best loyalty programs in Canada in 2024
This past fall, R3 Marketing and Adviso, in collaboration with Ad hoc Research, unveiled the 7th edi …
Will Search GPT replace Google? What you should do to stay on top of the situation
The short answer: Search GPT will not be replacing Google in the near future, but it will redefine o …
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Programmatic advertising has become a driving force in transforming how brands engage with audiences …
The future of digital media: How AI and ad tech will transform an industry
Welcome to the dynamic, ever-evolving world of advertising technology, also known as ad tech, a pivo …
Accessibility in email marketing: Principles and best practices for effective communication with all of your customers
Ever had the frustrating experience of opening an email on your mobile device only to be unable to a …
Maximize customer engagement with an optimized emailing strategy
As a direct channel of communication that is chosen by customers and highly customizable, email play …
Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how?
Why If you use Google Analytics 4 to collect data from your websites or mobile applications, it’s wi …
How to create a 360-degree view of your customer in Snowflake
How to build your customer view in snowflake Snowflake is currently the most popular data warehouse …
A Culture of Testing: Establishing a Successful Team and A/B Testing
Experimentation and A/B testing are essential tools of the modern business world. They allow compani …
Customer-centric marketing in the era of generative AI
Boston Consulting Group (BCG), Gartner and McKinsey all predict that customer experience will be one …
From a cookie to a layer cake: Six alternatives to the third-party cookie to create a sustainable strategy
Every story comes to an end. Even the most beautiful.
Generative AI: An opportunity to modernize your data strategy
The popularity of generative AI has led many CEOs to analyze how this innovation might provide their …
Six key factors for success with B2B loyalty programs
A good B2B loyalty strategy delivers growth. To put together a successful program, you need to consi …
Optimize your email campaigns by applying best practices
To employ an effective email marketing strategy, you need to take a lot of parameters into considera …
Find and leverage what really matters.
Get our insights and recommendations to stay ahead in the marketing landscape.