A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
The top 10 best loyalty programs in Canada in 2024
This past fall, R3 Marketing and Adviso, in collaboration with Ad hoc Research, unveiled the 7th edi …
Will Search GPT replace Google? What you should do to stay on top of the situation
The short answer: Search GPT will not be replacing Google in the near future, but it will redefine o …
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Programmatic advertising has become a driving force in transforming how brands engage with audiences …
The future of digital media: How AI and ad tech will transform an industry
Welcome to the dynamic, ever-evolving world of advertising technology, also known as ad tech, a pivo …
Accessibility in email marketing: Principles and best practices for effective communication with all of your customers
Ever had the frustrating experience of opening an email on your mobile device only to be unable to a …
Maximize customer engagement with an optimized emailing strategy
As a direct channel of communication that is chosen by customers and highly customizable, email play …
Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how?
Why If you use Google Analytics 4 to collect data from your websites or mobile applications, it’s wi …
How to create a 360-degree view of your customer in Snowflake
How to build your customer view in snowflake Snowflake is currently the most popular data warehouse …
A Culture of Testing: Establishing a Successful Team and A/B Testing
Experimentation and A/B testing are essential tools of the modern business world. They allow compani …
Customer-centric marketing in the era of generative AI
Boston Consulting Group (BCG), Gartner and McKinsey all predict that customer experience will be one …
From a cookie to a layer cake: Six alternatives to the third-party cookie to create a sustainable strategy
Every story comes to an end. Even the most beautiful.
Generative AI: An opportunity to modernize your data strategy
The popularity of generative AI has led many CEOs to analyze how this innovation might provide their …
Six key factors for success with B2B loyalty programs
A good B2B loyalty strategy delivers growth. To put together a successful program, you need to consi …
Optimize your email campaigns by applying best practices
To employ an effective email marketing strategy, you need to take a lot of parameters into considera …
Design a series of welcome emails to maximize subscriber engagement and retention
In the vast domain of customer experience, welcome emails occupy an important place when it comes to …
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10 reasons to entrust your SEO to experts
In today's digital world, where search engine ranking can make or break a business, search engine op …
Everything you need to know to create an effective consent banner in 2024
Let’s cut to the chase.
The importance of investing in SEO during tough economic times
In a world in which primary data acquisition and the respect for privacy are of vital importance and …
SEO trends and forecasts for 2024
There were many surprises in 2023 in terms of SEO, given the continual changes made to the Google al …
How to choose the right SEO agency in Quebec?
Discover the essential elements to consider when choosing an SEO agency in Quebec to optimize your o …
Customer-centric marketing’s big comeback
Customer-centric marketing never really exited the spotlight. Consumers’ desire to protect their pri …
New rules for Gmail and Yahoo: What marketers must do to comply
To strengthen email security and promote the adoption of best practices in email marketing, new rule …
Digital synergy: maximize your results with an integrated strategy
These three marketing techniques each have a specific goal:
Should you hire an SEO agency or an in-house SEO specialist?
With the deprecation of third-party cookies disrupting traditional advertising targeting tactics and …
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