Is mass marketing dead?
For several reasons, marketing has evolved tremendously. TV and radio placements at prime time, full …
A “Big Deal” for Google: Launching the Google Analytics 360 Suite with New DMP and Experiments Tools
Source : Searchengineland.com The paradigm for enterprise marketers and analytics professionals is a …
Disappearance of right-wing Google Adwords ads: the impacts
Major change in the world of Search : As of last Friday (February 19, 2016), Google removed ads that …
Putting an end to post-click attribution: the case study
In the first part of this two-article series, we demonstrated the importance of using an ad server f …
Putting an end to post-click attribution
In today’s web marketing world, there are tools to allow you to track just about every action taken …
Content blocking is the best thing that could have happened to digital marketing
This year, Apple created shock waves in the online advertising industry. Although content blockers ( …
Google Adwords: When innovation pays off $60 billions a year
In 1995, a 22 year old student named Larry Page considers pursuing graduate studies at Stanford. Ser …
Google Adwords: when innovation brings in US$60 billion per year
In 1995, a 22-year-old college student named Larry Page considered graduate school at Stanford. Serg …
iOS 9 signals the end of mobile applications
In parallel to smartphones, the rise of mobile application stores like Apple’s App Store and Google’ …
From Omni-Channel to Omni-Digital
On September 10, I had the opportunity to attend the Omni.Digital conference held in Chicago, which …
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5 specialists to consult to maximize your user experience
In user experience, we like to test the waters. We seek to understand Madame M., so we observe her i …
Optimize your online shopping experience to reduce cart abandonment
Over the course of this past year, a financially difficult one for many Quebec retailers, it became …
5 reasons to consider live video for your social media campaigns
You may have heard of the Meerkat and Periscope apps last March , which skyrocketed in popularity. W …
2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns
MEDIA & SEM In recent years, we have seen an increase in digital advertising investments. It goe …
5 reasons to buy your brand’s keywords on Google
Targeting brand keywords* in search marketing is a simple, cost-effective tactic that could have a v …
Programmatic buying: 5 tactics to go beyond the Google Display Network
Display marketing is changing rapidly with the growth of programmatic buying . Google has contribute …
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Why Your Company Will Need a DMP in the Next 3 Years
For the past five years or so, particularly during the last three, the world of digital marketing ha …
How to use BigQuery from Google Analytics Premium?
ANALYTICS AND MEASUREMENT Now that you know what you can do with Google Analytics Premium and BigQue …
How to use Google Analytics Premium’s BigQuery?
Now that you know what it’s possible to achieve with Google Analytics Premium and BigQuery, let’s ta …
2015: Has Google made this the year of mobile?
Have you ever noticed the words " mobile friendly" or "mobile site" in the search results pages on G …
Objectives, strategies and tactics: How to make a marketing plan?
Before launching marketing campaigns, implementing artificial intelligence (AI), or beginning any pr …
Get ready for the next big changes in web marketing
Last Friday I got up early to attend a session at the 22nd edition of Creative Mornings Montreal, a …
Throwback to UX Camp Ottawa 2014
Last year, Thomas presented the big ideas of UX Camp Ottawa 2013. On November 8 and 9, Canada's larg …
Programmatic buying and audience data
Amihai Ulman , a programmatic buying thought leader and COO at MASS Exchange, just questioned the us …