A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
The New Rules of Retail in the Age of AI
We recently attended eTail Toronto, a leading North American retail conference that brings together …
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Programmatic advertising has become a driving force in transforming how brands engage with audiences …
How to (easily) integrate TikTok into your marketing strategy
TikTok’s just an app for teens who like to dance. While this isn’t entirely untrue, it should be not …
The truth about the delayed end of third-party cookies in 2024
On July 27, 2022, Google announced that its sandbox for privacy management will need more testing. I …
Expect a historic holiday season in 2021
“This is predicted to be the biggest holiday season in history.”
A historic holiday season to be expected in 2021
“This is predicted to be the biggest holiday season in history.” Google Think Holiday (Webinar) The …
When awareness goes hand-in-hand with media performance
Digital media performance has always been closely connected to conversion. Whether you’re talking ab …
Google delays the end of third-party cookies to 2023: What's the impact?
GOOGLE CHROME PUSHES THE END OF THIRD-PARTY COOKIES TO 2023 The web "gods" at Google seem to have he …
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iOS 14 disrupts the Facebook Ads ecosystem
It's been a few years now that browsers and regulators have been bringing increasing complexity to t …
What will be the legacy of 2020 in digital media?
Even if we all wish to never see her again, 2020 remains a difficult year to forget. In addition to …
How nonprofits can get the most out of their $120,000 US Google Ad Grants
Google Ads offers nonprofits a monthly grant of $10,000 US, for a total of $120,000 per year. The go …
TikTok: What opportunities are there for brands?
Have you heard of TikTok, the app now huge with Gen Z?
Google Ads: new decade, new structure
If you haven’t upgraded the structure of your Google Ads campaigns in recent years, you have reason …
Programmatic Buying: The Honeymoon’s Over
Display advertising has changed a lot in recent years. Here’s where things stand now, along with som …
Why Data-Enabled TV is the Biggest Thing Since Programmatic Ads
Some tend to believe that television is a medium in decline. But looking at the figures with a littl …
Guide to Writing SEM Ad Copy [AdWords]
Writing great ad copy is a crucial step towards optimizing the performance of your search engine mar …
Take advantage of your NGO status in AdWords - Adviso
This content has been updated in 2020 by Laurence Cardin.
The mystery of Facebook language targeting
Have you ever seen a Facebook ad or content in English while your browser and Facebook interface are …
How to bid with maximum efficacity : the Go Play In Traffic method
Based on internal reporting at Adviso, 54.3% of our clients in the process of being onboarded do not …
How to prevent your ads from appearing on hate sites
Over the past few years we have seen tremendous growth of the number of extremist groups in the worl …
From Omni-Channel to Omni-Digital
On September 10, I had the opportunity to attend the Omni.Digital conference held in Chicago, which …
5 reasons to consider live video for your social media campaigns
You may have heard of the Meerkat and Periscope apps last March , which skyrocketed in popularity. W …
Programmatic buying: 5 tactics to go beyond the Google Display Network
Display marketing is changing rapidly with the growth of programmatic buying . Google has contribute …
What is programmatic buying?
“Programmatic buying is like teenage sex.” – Matt Brittin, VP, Google Europe Things teens believe ab …
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