A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Why integrate gamification into a loyalty program?
Canadians are increasingly participating in gamification activities within loyalty programs.1
How artificial intelligence is transforming customer experience (CX)
For a long time, artificial intelligence (AI) was perceived as a futuristic vision. Today, AI is no …
Accessibility in email marketing: Principles and best practices for effective communication with all of your customers
Ever had the frustrating experience of opening an email on your mobile device only to be unable to a …
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The ultimate guide to customer loyalty through user research
Table of content 1. Customer loyalty has become indispensable 2. Understanding the consumer 3. Activ …
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How to drive sales for your online business with e-merchandising
Want to be less dependent on media investments while maximizing your e-commerce platform’s conversio …
Revamp your site or optimize your conversion rate?
Your website is important to your business. In fact, it represents a significant source of revenue. …
The ultimate guide to a successful website redesign
A website redesign is a current practice that often appears to be a miraculous solution for increasi …
Improve your digital performance with A/B testing
What do Amazon, Shopify and Airbnb (and many others) have in common? It’s not their business models, …
The evolution of e-commerce: putting the customer at the heart of your strategy
The e-commerce market continues to grow year after year, and Canada is no exception. E-commerce has …
Why personas are essential
How to draw up clear portraits of your customers and prospects? Discover in this article how to defi …
Quick guide to a successful email strategy
We recently updated this still very actual article. Enjoy the read!
Influencer marketing: There’s no magic formula
“The Heart of Tech” was this year’s theme, speaking to a need to get back to the human beings behind …
Interview with Jérémie Lévi, user experience designer: UX beyond design
When you’re hungry for knowledge, one of the big advantages of working for an agency is that you’re …
Dollarama is getting into e-commerce. What does it mean?
In February 2019, Dollarama announced the official opening of an online shopping platform, where app …
Data at the service of marketing automation
Marketing automation tends to become more democratic as we see more and more Quebec companies adopti …
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5 specialists to consult to maximize your user experience
In user experience, we like to test the waters. We seek to understand Madame M., so we observe her i …
Throwback to UX Camp Ottawa 2014
Last year, Thomas presented the big ideas of UX Camp Ottawa 2013. On November 8 and 9, Canada's larg …
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Getting to Know Faceted Search to Better Manage an Online Catalog
E-commerce catalog management is an activity that generates results, risk, and which is probably the …
When flat design harms ergonomics
From 18 months, my son was able to unlock my iPhone by sliding his finger on the screen. And he wasn …
La Presse+: First impressions from the field
Many experts have already spoken about the new Press application, but what do simple readers think? …
4 Apps to Meet Web Development Challenges: GatherContent, TypeCast, GitHub, and Sprintly
Carrying out a Web project is increasingly complex: an army of specialists must design and produce a …
Back to Web-In 2012
Yesterday was held the Web-In of the Montreal Digital Festival Mtl Dgtl at the Hilton Bonaventure. A …
5 questions about optimizing social presence on your website
Buttons to social presences are increasingly present on websites. However, many questions are raised …
“Adaptive” or “responsive” layout: advantages and disadvantages
More and more people are visiting your site from a mobile device. At the same time, screen sizes are …
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