Stay focused on your goals
Une intro sur la page succès clients. Garder ça court. Lorem ipsum dolor sit amet consectetur. Accumsan accumsan in bibendum auctor consectetur. Tincidunt mauris proin amet donec lacinia bibendum sed sit mi. Vestibulum tellus auctor pellentesque sed vel lobortis sagittis. Enim ornare fringilla amet vivamus eu.
Why integrate gamification into a loyalty program?
Steps for integrationCanadians are increasingly participating in gamification activities within loya …
How artificial intelligence is transforming customer experience (CX)
For a long time, artificial intelligence (AI) was perceived as a futuristic vision. Today, AI is no …
The fall of the Bay: What retailers should learn from it
The announced closure of Hudson’s Bay stores marks the end of an era for arguably the most emblemati …
Design a series of welcome emails to maximize subscriber engagement and retention
In the vast domain of customer experience, welcome emails occupy an important place when it comes to …
-3.png)
The ultimate guide to customer loyalty through user research
Table of content 1. Customer loyalty has become indispensable 2. Understanding the consumer 3. Activ …
Revamp your site or optimize your conversion rate?
Your website is important to your business. In fact, it represents a significant source of revenue. …
-2.png)
The death of the third-party cookie and its impact on content and customer experience
Nothing is constant except change. – Buddha The eventual removal of third-party cookies, scheduled f …
The ultimate guide to a successful website redesign
A website redesign is a current practice that often appears to be a miraculous solution for increasi …
Improve your digital performance with A/B testing
What do Amazon, Shopify and Airbnb (and many others) have in common? It’s not their business models, …
The evolution of e-commerce: putting the customer at the heart of your strategy
The e-commerce market continues to grow year after year, and Canada is no exception. E-commerce has …
AI and CX: powerful allies for more effective marketing
Simpler than you think, artificial intelligence is used to automate analyzes and decision-making tha …
Why personas are essential
How to draw up clear portraits of your customers and prospects? Discover in this article how to defi …
Quick guide to a successful email strategy
We recently updated this still very actual article. Enjoy the read!
Influencer marketing: There’s no magic formula
“The Heart of Tech” was this year’s theme, speaking to a need to get back to the human beings behind …
Interview with Jérémie Lévi, user experience designer: UX beyond design
When you’re hungry for knowledge, one of the big advantages of working for an agency is that you’re …
User research: laying the groundwork for killer insights
It’s true, we talk (a lot) about user experience, and we are always looking for ways to create a goo …
Data at the service of marketing automation
Marketing automation tends to become more democratic as we see more and more Quebec companies adopti …
-1.jpg)
5 specialists to consult to maximize your user experience
In user experience, we like to test the waters. We seek to understand Madame M., so we observe her i …
Throwback to UX Camp Ottawa 2014
Last year, Thomas presented the big ideas of UX Camp Ottawa 2013. On November 8 and 9, Canada's larg …
-2.jpg)
Getting to Know Faceted Search to Better Manage an Online Catalog
E-commerce catalog management is an activity that generates results, risk, and which is probably the …
When flat design harms ergonomics
From 18 months, my son was able to unlock my iPhone by sliding his finger on the screen. And he wasn …
La Presse+: First impressions from the field
Many experts have already spoken about the new Press application, but what do simple readers think? …
4 Apps to Meet Web Development Challenges: GatherContent, TypeCast, GitHub, and Sprintly
Carrying out a Web project is increasingly complex: an army of specialists must design and produce a …
Web design: Is this the end of Photoshop? Five facts and four alternate approaches
The explosive growth of mobile devices has created a need to develop sites using responsive design. …
Find and leverage what really matters.
Get our insights and recommendations to stay ahead in the marketing landscape.