TikTok: What opportunities are there for brands?
Have you heard of TikTok, the app now huge with Gen Z?
The power of AI and CX, together
Simpler than we tend to think, artificial intelligence is used to automate analyses and decision-mak …
Google Ads: new decade, new structure
If you haven’t upgraded the structure of your Google Ads campaigns in recent years, you have reason …
Why Is AI Critical for Your Marketing Future?
The Big Data revolution in marketing is making artificial intelligence a necessity for marketers to …
I tested the new Facebook module
Facebook recently launched a new tool to better manage personal data shared outside of its platform …
I Tested the Off-Facebook Activity Management Module
Facebook recently launched a new tool to better manage personal data shared outside of its platform …
Programmatic Buying: The Honeymoon’s Over
Display advertising has changed a lot in recent years. Here’s where things stand now, along with som …
I Tested the Off-Facebook Activity Management Module
Facebook recently made available a new tool enabling better management of our personal data shared o …
The secret to long-lasting client relationships
Discover how you can succeed at relationship marketing using these nine tips: Brand image, target au …
The problem with third-party audiences
The use of data in digital marketing is far from new, especially regarding third-party audiences. Bu …
The Countdown to the Cookie Apocalypse Is Officially On
It’s Official: Chrome Kills the Third-Party Cookie in 2022 UPDATE 2022/03 : keep track of this fast …
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An Omnichannel Approach to Marketing AI
REMARKETING ADS: THE STONE AGE OF AI IN MARKETING Thanks to major self-serve advertising platforms l …
Augmented Analytics: accelerate your time to digital insights activation
The need for faster time to insight activation In my previous article on actionable digital insights …
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Digital marketing: what roles should be given to employees, agencies and robots?
Internalization has been a very popular trend in North America for the past few years. Large adverti …
Building a UX strategy: as easy as playing with LEGO
When I was younger, playing with LEGO was my favourite pastime — and it still is. You’ll understand …
The digital world in the news
Each month, our Digital Transformation team casts its expert eye on a selection of news items in dig …
Should you outsource your digital marketing insights practice?
Outsourcing your digital marketing insights practice Before we start, please allow me to direct you …
[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour
Personal banking is one of the industries most profoundly impacted by the rise, and now dominance, o …
How to reach Generation Z without slipping into clichés
They’re the newest generation that brands are paying attention to. How can you reach them and build …
5 myths that prevent you from succeeding at SEO
We’ve just finished an update of this article. Enjoy! If ever there were a discipline that has never …
The Media Crisis: Besides Revenue, What Else Are Canadian Media Missing?
Many commenting on the current media crisis are quick to point the finger at digital media, particul …
Why personas are essential
How to draw up clear portraits of your customers and prospects? Discover in this article how to defi …
Quick guide to a successful email strategy
We recently updated this still very actual article. Enjoy the read!
Artificial intelligence in marketing: Get ready for the trough of disillusionment
If for the past year or so there’s been one subject on everyone’s lips at marketing and business eve …