I tested the new Facebook module
Facebook recently launched a new tool to better manage personal data shared outside of its platform …
Programmatic buying: the ride is over
Banner advertising has undergone great changes in recent years. Here is an inventory and potential a …
I Tested the Off-Facebook Activity Management Module
Facebook recently launched a new tool to better manage personal data shared outside of its platform …
The slippage of third-party audiences
The use of data in digital marketing is really nothing new, especially when it comes to third-party …
Programmatic Buying: The Honeymoon’s Over
Display advertising has changed a lot in recent years. Here’s where things stand now, along with som …
Why is AI essential to your future as a marketer?
The Big Data revolution in marketing makes artificial intelligence an essential tool for marketers t …
I Tested the Off-Facebook Activity Management Module
Facebook recently made available a new tool enabling better management of our personal data shared o …
The secret to long-lasting client relationships
Discover how you can succeed at relationship marketing using these nine tips: Brand image, target au …
The problem with third-party audiences
The use of data in digital marketing is far from new, especially regarding third-party audiences. Bu …
The Countdown to the Cookie Apocalypse Is Officially On
It’s Official: Chrome Kills the Third-Party Cookie in 2022 UPDATE 2022/03 : keep track of this fast …
3 MarTech trends to watch in 2020
2019 brought its share of breakthroughs in marketing technology (MarTech), and 2020 is on pace to br …
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An Omnichannel Approach to Marketing AI
REMARKETING ADS: THE STONE AGE OF AI IN MARKETING Thanks to major self-serve advertising platforms l …
Augmented Analytics: accelerate your time to digital insights activation
The need for faster time to insight activation In my previous article on actionable digital insights …
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Digital marketing: what roles should be given to employees, agencies and robots?
Internalization has been a very popular trend in North America for the past few years. Large adverti …
Building a UX strategy: as easy as playing with LEGO
When I was younger, playing with LEGO was my favourite pastime — and it still is. You’ll understand …
The digital world in the news
Each month, our Digital Transformation team casts its expert eye on a selection of news items in dig …
Should you outsource your digital marketing insights practice?
Outsourcing your digital marketing insights practice Before we start, please allow me to direct you …
[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour
Personal banking is one of the industries most profoundly impacted by the rise, and now dominance, o …
How to reach Generation Z without slipping into clichés
They’re the newest generation that brands are paying attention to. How can you reach them and build …
5 myths that prevent you from succeeding at SEO
We’ve just finished an update of this article. Enjoy! If ever there were a discipline that has never …
The Media Crisis: Besides Revenue, What Else Are Canadian Media Missing?
Many commenting on the current media crisis are quick to point the finger at digital media, particul …
Media crisis: What else has Canadian media missed out on?
Many commentators on the current media crisis are quick to point to digital media, especially the we …
Why personas are essential
How to draw up clear portraits of your customers and prospects? Discover in this article how to defi …
Quick guide to a successful email strategy
We recently updated this still very actual article. Enjoy the read!