E-A-T & SEO: How does Google evaluate the quality of your content
Between 2010 and 2020, the quantity of information available on the Internet multiplied by a factor …
Beyond cookies: Understanding the new marketing measurement paradigm
Despite the fact that it was myself and my team at Adviso who were among the first to popularize the …
Improve customer retention through data and segmentation
Faced with the gradual withdrawal of third-party cookies, the digital marketing landscape is gradual …
GA is dead, long live GA!
Every change carries its share of uncertainties, risks and challenges, especially when the change is …
Are the metaverse and NFTs the future of marketing?
In an article published on February 28 by the Harvard Business Review , Professor Arun Sundararajan …
Real-time analytics: Using BigQuery to stream raw JSON events
Nota bene: Please note that the following article is intended primarily for data engineers and IT pr …
Adviso x Heyday roundtable: The future of automation
Adviso has partnered with Heyday to set up a discussion table on marketing automation. In this first …
Optimization culture : Doing more with less
Endless lists of projects, business unity priorities and bosses asking you to realize their latest “ …
The unforeseeable, rapid evolution of media : An unprecedented strategic challenge
It’s no secret that we’ve seen rapid, radical changes in media habits in recent years, and by all in …
Get a 360 view of your customers with GA4, BigQuery and Google Tag Manager Server-Side
As marketers, we dream about designing our customers’ user journey. Through what channel will they d …
What will the digital customer experience landscape look like in 2022?
As 2022 dawns, the digital experience landscape has changed dramatically. Businesses that adapt to f …
The new 360: Achieving better synergy between online and offline media
It’s coming up on two years since Google announced the disappearance of cookies. After taking anothe …
Marketing transformation: technology as an accelerator
This article is the last in the series on marketing transformation and focuses on technologies that …
Email marketing, the essential part of marketing mix
Is email dead? Replaced by social media and conversational platforms when it comes to personal conve …
Why it’s already time to migrate to GA4
Google Analytics 4 (GA4) is spearheading the new Google marketing suite and they’re not being shy ab …
Marketing transformation: the importance of culture, leadership and talent
This first article in this series on marketing transformation, published a few weeks ago, covered th …
Expect a historic holiday season in 2021
“This is predicted to be the biggest holiday season in history.” Google Think Holiday (Webinar) The …
The effects of iOS 15 on emailing and immediate solutions
During its annual developers conference last June 7, Apple announced that new versions of its operat …
Marketing transformation: Data is a prerequisite
This blog post is part of a four-part series that will attempt to give you a better idea of the key …
Evolving your company culture to achieve enduring digital transformation
In 2015, the introduction to a study conducted amongst more than 4,000 business leaders by MIT Sloan …
Do you do digital to do digital?
Last February, my colleague Philippe Boutin-Lizotte wrote a very interesting article about a strong …
4 Pillars of a Customer Experience (CX) Culture
It goes without saying that a company focused on customer experience must hold clear, coherent value …
Marketing automation in a labour shortage
The back-to-school season seems like it will be a new period of challenges for many Canadian compani …
The human element and UX: Inseparable issues in CX
Last June 15, I had the pleasure of participating in a virtual event organized by Les Affaires as pa …