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The effects of Law 25 on your marketing strategies and operations
The legislation that modernizes legal provisions for the protection of personal information in the p …
E-A-T & SEO: How does Google evaluate the quality of your content
Between 2010 and 2020, the quantity of information available on the Internet multiplied by a factor …
How to measure your company’s visibility using backlinks
Google uses backlinks to determine how recognized a site is. In addition to being one of the main to …
Law 25: Understanding the evolution of the regulatory framework
We’ve been telling you about it for the past few months, but now it’s official: Law 25 came into eff …
Ad accounts: beware of phishing!
Phishing attempts are part of our everyday lives. We’re mainly familiar with them in the form of sus …
The androïd websites of the future
This morning, as I was drinking my coffee, I happened upon this article. The philosopher in me could …
Five good reasons for adopting a continuous optimization program
Are you anguishing over the fact that your new product page isn’t achieving the results you want? Ha …
Should the management or marketing data be centralized or decentralized?
For a few years now, I’ve been asked the following question about the management and activation of d …
Top 10 differences between Universal Analytics and Google Analytics 4
The countdown has begun: In less than a year, most Universal Analytics properties will stop collecti …
The truth about the delayed end of third-party cookies in 2024
On July 27, 2022, Google announced that its sandbox for privacy management will need more testing. I …
Five ways to increase revenue from your website
Optimizing is simply doing better with what you have. For an optimization to have a real and lasting …
E-A-T & SEO: How does Google evaluate the quality of your content
Between 2010 and 2020, the quantity of information available on the Internet multiplied by a factor …
Beyond cookies: Understanding the new marketing measurement paradigm
Despite the fact that it was myself and my team at Adviso who were among the first to popularize the …
Improve customer retention through data and segmentation
Faced with the gradual withdrawal of third-party cookies, the digital marketing landscape is gradual …
GA is dead, long live GA!
Every change carries its share of uncertainties, risks and challenges, especially when the change is …
Are the metaverse and NFTs the future of marketing?
In an article published on February 28 by the Harvard Business Review , Professor Arun Sundararajan …
Real-time analytics: Using BigQuery to stream raw JSON events
Nota bene: Please note that the following article is intended primarily for data engineers and IT pr …
Adviso x Heyday roundtable: The future of automation
Adviso has partnered with Heyday to set up a discussion table on marketing automation. In this first …
Optimization culture : Doing more with less
Endless lists of projects, business unity priorities and bosses asking you to realize their latest “ …
The unforeseeable, rapid evolution of media : An unprecedented strategic challenge
It’s no secret that we’ve seen rapid, radical changes in media habits in recent years, and by all in …
Get a 360 view of your customers with GA4, BigQuery and Google Tag Manager Server-Side
As marketers, we dream about designing our customers’ user journey. Through what channel will they d …
What will the digital customer experience landscape look like in 2022?
As 2022 dawns, the digital experience landscape has changed dramatically. Businesses that adapt to f …
The new 360: Achieving better synergy between online and offline media
It’s coming up on two years since Google announced the disappearance of cookies. After taking anothe …
Marketing transformation: technology as an accelerator
This article is the last in the series on marketing transformation and focuses on technologies that …