A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Meta announces the evolution of its Aggregated Event Measurement protocol
Domain verification is no longer necessary, but be careful: While domain verification isn’t obligato …
4 initiatives to integrate into your 2024 Marketing Plans!
Two trends are starting to appear on the marketing ecosystem horizon for the next few years. Let’s t …
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Choosing the right formats: The key to a successful content strategy
When it comes to marketing offensives, choosing the right strategic content format is essential to m …
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The ultimate guide to customer loyalty through user research
Table of content 1. Customer loyalty has become indispensable 2. Understanding the consumer 3. Activ …
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7 primary data acquisition tactics
As we slowly but surely enter a post-Cookie Apocalypse marketing era, it is more broadly the ways in …
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Quebec’s Law 25: business cases, legal impacts and solutions
Legislation modernizing legal provisions for the protection of personal information (called Law 25) …
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5 questions to determine the success of a CMO
Being a CMO, VP of marketing or marketing director in 2023 is no small challenge. The industry is un …
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The engagement system: A critical tool for achieving relationship marketing success
My previous two articles covered the importance of data and customer experience to the success of a …
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Why are loyalty programs increasingly relevant and profitable?
In recent years, more and more companies have launched loyalty programs and consumers are increasing …
ChatGPT opens up new potentials in digital marketing
This past November 30, OpenAI launched ChatGPT, its chatbot prototype driven by artificial intellige …
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Why is customer satisfaction essential to loyalty?
The goal of relationship marketing is simple: to increase the value of a company’s customer base and …
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Insight: a tool for strategic decision-making
For the past several months, the transition to Google Analytics 4 (GA4), the loss of third-party coo …
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Server-side tagging: What’s the benefit?
This article was written in collaboration with Florian Chabert. Server-side tagging has highly inten …
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Data, the beating heart of relationship marketing
Let’s start with a simple and almost naive question: Is it still possible in 2023 to invest in relat …
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E-merchandising: How to showcase your products to increase sales
In the first article in this series, we provided the definition of e-merchandising and presented one …
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Investing in loyalty during a period of inflation
In recent months, economic instability has brought its share of uncertainty and represents a source …
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How to drive sales for your online business with e-merchandising
Want to be less dependent on media investments while maximizing your e-commerce platform’s conversio …
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Media trends in 2023 in an environment of uncertainty
After two years of pandemic, many of us were hoping to return to some semblance of normalcy in 2022, …
The future of ecosystems and digital platforms according to Google
This article is based on a conversation between Jean-François Renaud, President and Co-founder of ad …
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Why the performance indicators you use will become unreliable
The challenge of the moment, with the apocalypse of cookies , is to fully understand the repercussio …
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Relationship marketing in the AI era
In the months to come, marketing specialists will really have their hands full… and their heads. The …
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Prioritize your marketing activities by listening to your customers
Like most businesses in Quebec, you’ve no doubt been experiencing many upheavals caused by recent ch …
How to (easily) integrate TikTok into your marketing strategy
TikTok’s just an app for teens who like to dance.
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Holiday Guide 2022: Are you ready?
For the digital industry, 2022 was filled with big changes: the gradual withdrawal of cookies, laws …
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