Google and online travel, don't be evil?
The giant Google is arousing suspicion from all sides, particularly from stakeholders in the travel …
-1-Apr-02-2026-08-08-10-2593-PM.jpg)
The purchase of keywords: a must in e-commerce
E-commerce sites have a little something that marketers particularly appreciate: they generally don' …
Why e-commerce and the purchase of keywords go hand-in-hand
E-commerce websites have a little je ne sais quoi that marketing experts enjoy: they tend to always …
-2-Apr-02-2026-08-04-40-6112-PM.jpg)
Group buying: the renaissance of an old economic concept
Any restaurant manager will agree that it’s better to have your restaurant filled with customers tha …
Emerging from the shadows of a new medium: the web documentary
The web documentary, even if it is difficult to define , seems above all to be an emerging journalis …
Twitter User Behavior Survey Results – Typical Profile Part
This is the 1st article in our series of 4 presenting the results of the survey on user behavior on …
Analysis and reflections on privacy and new technologies
What is privacy, its issues and why protect it? By Laurent Jacobs
AdTwit: if Twitter had its ad server
One of the biggest mysteries on the web for the past 2 years is the issue of Twitter monetization . …
5 steps to go from conversation to conversion
It is within the framework of Infopresse Day on the theme of the participatory web that Jean-Françoi …
The qualities to be a good web project manager
I have often wondered what qualities a project manager should have to be able to assume his role cor …
Online traveler ratings and reviews of your business scare you?
Trip Advisor , you know? It is the most popular traveler ratings and reviews site online with 25 mil …
-3-Apr-02-2026-08-26-28-9213-PM.jpg)
Google Analytics celebrates Christmas early
Remember the string of new features that Google Analytics offered us almost two months ago and that …
Online tourism: the most searched keywords by users
85% of online tourists use search engines to find information about their next trip. Surprising? Not …
-Apr-02-2026-07-21-26-9379-PM.jpg)
A look back at the Infopresse Strategy and Web Creativity Day
I attended the Infopresse Day on web strategy and creativity . Alexandra from NVI sums it up nicely …
Jean Richer from CIM (Consumer Impact Marketing): An introduction to shopper marketing in Canada – [Liveblogging Infopresse]
Marketing at the point of purchase is important: 60% of brands are chosen at the time of purchase, m …
The essential tools of a web strategist
Conference given during the Infopresse day – New Web tools. By Jean-Sébastien Chouinard and Marie-Él …
RDV Media – A busy day and some heated debates
Yesterday was the first Infopresse media day. I reached about 750 people from all types of media (TV …
Visits, sessions and page views in Google Analytics
First of all, let's start with a brief reminder of the definitions of the expressions used above. On …
The brainstorm or the attack of a problem in commando mode
From one to many
Ergonomic best practices for newsletters – 2 of 2
The third edition of the E-mail Newsletter Usability study , by Amy Schade and Jakob Nielsen of the …
-2-Apr-02-2026-07-41-14-0160-PM.jpg)
Google Adwords: what kind of auction is it?
The release of Dr. Hal Varian’s video about the AdWords auction a few weeks ago generated a little b …
10 best practices to adopt during web strategic planning
Strategic web planning is vital to the sustainability and profitability of a website. It must be a c …
The account manager's dilemma...
… or how to manage both client and team expectations.
-1-Apr-02-2026-07-38-32-8968-PM.jpg)
Monitoring and strategic planning: a summary
It was on March 26 that I gave a conference at Infopresse on monitoring and strategic planning, so h …