7 things to consider before diving into marketing automation
Okay, so it’s a buzzword.
7 prerequisites before embarking on marketing automation
OK, that's a buzzword. One of the most popular right now, behind “chatbot” and “AI”. But marketing a …
Last-Click is Dead, Long Live Multi-Touch Attribution!
“There is no such thing as a perfect model (it doesn't exist), but you can be less wrong. » Attribut …
Why you should never, ever, EVER tag an internal link with an external campaign variable (utm_campaign)
Note: This analysis was done in French, using French themes and keywords. Some of the images associa …
Reinventing Facebook or Amazon for Quebec is a bad idea
It’s a topic we’ve been hearing a lot about ever since Alexandre Taillefer talked about wanting to c …
Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags
Note: This analysis was done in French, using French themes and keywords. The images associated with …
Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants
Retailers face various challenges when they add an online sales channel to their strictly brick and …
A look back at the 2017 Facebook Summit : Is the death of desktop imminent?
Last Wednesday, the annual Facebook Summit conference was held in Toronto, bringing together special …
Forget Google Analytics: How to Send Online Traffic Sources Directly to Your CRM
If you've been in the business of generating leads for a long time, your CRM (CRM) has probably beco …
4 reasons to get serious about your landing pages
Second article in our February series dedicated to landing pages. After recalling the definition of …
8 tips to optimize your Facebook campaigns like a #Pro!
The performance of your Facebook campaigns is slow? Are your campaigns not performing as well as the …
Will 2017 finally be the year landing pages take off?
2017, the year of mobile? Been there, done that. 2017, the year of conversion? Maybe. Either way, if …
The hidden face of programmatic media buys
With 67%* of digital media buys in Canada now executed in a programmatic way, the importance of unde …
Ad Exchange Industry Preview in New York: 2017 Programmatic Trends
I had the chance to attend the “ Ad Exchanger Industry Preview ” which was held in New York on Janua …
Marketing or IT: Which department should be responsible for ecommerce?
Don’t even talk to me about it being the new trend, OK? Online business has become the norm for many …
Guide: 50+ questions to prepare your marketing automation strategy
On Tuesday, Adviso participated in the second edition of the B2B marketing summit organized by Les A …
Taking your SEM internal. Will it pay off?
For some time now, we’ve seen more and more companies internalize SEM for different reasons. Interna …
Untamed remarketing: Drawing the line between conversion and intrusion
How many times have you visited an advertiser’s site, only to be repeatedly and frequently retargete …
4 arguments to convince your senior management to invest in analytics
Of all the main areas of the web, analytics is one of the most misunderstood.
5 things marketers don’t know about machine learning, but should!
Machine learning. I’m sure I’m not the only one who’s starting to hear this term almost every day… I …
Rigor and agility: the paradox of good project management?
How change management and project management methodologies affect the success of your project by foc …
Google Data studio, a killjoy for Microsoft Power BI
Tools for analysing digital performance are multiplying, and the data we have access to is increasin …
Do I need to redesign my website?
If you’ve gotten this far, chances are you’re asking yourself this question. Or you’ve already decid …
Data visualization made easy with Google Data Studio 360
Google is creating buzz in digital circles, among other things with the launch of the Google Analyti …