A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Artificial intelligence in marketing: Get ready for the trough of disillusionment
If for the past year or so there’s been one subject on everyone’s lips at marketing and business eve …
Personalization: As Simple As a Visit To The Barbershop?
Without realizing it, your barber understands a few things about personalization better than many or …
Market share is a bad KPI – Here’s why you should avoid it
When we ask marketing managers what their goals are, we often hear the words “increase our market sh …
Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists
This month, I met up with Hugo Martin-Bonneville, Customer Experience Strategist. As part of our cus …
Influencer marketing: There’s no magic formula
“The Heart of Tech” was this year’s theme, speaking to a need to get back to the human beings behind …
Ctrl+A – Buying local in digital advertising [S02 E01]
The second season of the Ctrl+A podcast is up and running! We’re starting out strong with a guest kn …
How to turn your data into actionable insights [Framework]
Your company’s digital data should help you make decisions and take action. Is it the case yet?
Profitability, monetization and audiences: our analysis of the Netflix model
Three of our digital experts are invited to a round table to discuss the upcoming challenges facing …
CDPs, powerful data orchestration tools [Infographic]
What reality are faced by marketers wishing to make optimal use of CDPs, these powerful data orchest …
E-commerce trends in social paid: zero friction goal
Learn more about the top trends showcased at Facebook Summit 2019 in Toronto, and the reasons behind …
Documenting Your Analytics Tools is More Useful than You Think
Documenting might not appear as a time-saver at first, but you would be surprised how much time you …
The transformation of the value chain into 10 statements
Discover key insights from Marie Nicollet’s conference “How to survive the digital transformation of …
Let's set the table: Market trends in the food industry
What are the main consumption trends in the food industry? These key statistics will help businesses …
Interview with Jérémie Lévi, user experience designer: UX beyond design
When you’re hungry for knowledge, one of the big advantages of working for an agency is that you’re …
Happiness at work is human
To have by its side the best human beings with which to achieve its business objectives, the company …
Interview with Kristel Salesse: Finding the balance between intuition and logic
When you’re hungry for knowledge, one of the big advantages of working for an agency is that you’re …
Dollarama is getting into e-commerce. What does it mean?
In February 2019, Dollarama announced the official opening of an online shopping platform, where app …
Building a single customer view is essential. Here’s why and how.
A weakened loyalty Marketers are well aware of the reality of customer relations in 2019. They are f …
Whose job is lead generation, sales or marketing?
To ensure growth, all companies must develop an effective strategy and customer acquisition tactics. …
Collaborative workshop template: Take stock of your strategic positioning
The impact of artificial intelligence start-ups
The Techstars Montreal AI Accelerator is one of the first business accelerator specially designed fo …
#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?
This article was written following a collaborative study produced by Simon Lahaie, Olivier Houle, Je …
Ctrl+A: What did Amazon understand more than others? [S01 E03]
The e-commerce market presents many opportunities for traders. How to get out of the game? How to st …
Unifying data from several sources is easy: here’s how.
Learn how to gather data from your different platforms within a single dashboard in order to have a …
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