A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Whose job is lead generation, sales or marketing?
To ensure growth, all companies must develop an effective strategy and customer acquisition tactics. …
Collaborative workshop template: Take stock of your strategic positioning
The impact of artificial intelligence start-ups
The Techstars Montreal AI Accelerator is one of the first business accelerator specially designed fo …
Stress less about project risks
Our team went to the last PMP Symposium in Montreal. Here is what caught their attention the most. W …
GDPR: When Transparency and Good Will Are Dictated by Law
This article has 2 parts: A fact sheet that summarizes the nature of the GDPR in 6 key points follow …
Digital transformation: Moving from myth to reality
Last week was Connexion, the first ever digital transformation fair hosted by Les Affaires. I had th …
Take advantage of your NGO status in AdWords - Adviso
This content has been updated in 2020 by Laurence Cardin.
Will Québec’s digital strategy make local businesses more competitive?
The Québec government recently published its Digital Strategy, a highly awaited document in a world …
Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants
Retailers face various challenges when they add an online sales channel to their strictly brick and …
Marketing or IT: Which department should be responsible for ecommerce?
Don’t even talk to me about it being the new trend, OK? Online business has become the norm for many …
Untamed remarketing: Drawing the line between conversion and intrusion
How many times have you visited an advertiser’s site, only to be repeatedly and frequently retargete …
5 types of work organization to manage your web strategy
I was explaining yesterday that Web strategic planning is not just a technical question, but also a …
The qualities to be a good web project manager
I have often wondered what qualities a project manager should have to be able to assume his role cor …
10 best practices to adopt during web strategic planning
Strategic web planning is vital to the sustainability and profitability of a website. It must be a c …
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Monitoring and strategic planning: a summary
It was on March 26 that I gave a conference at Infopresse on monitoring and strategic planning, so h …
Automating Your Organization: A Few Pointers
Organizations that wish to automate certain activities in order to eliminate any friction that may b …
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