Putting an end to post-click attribution
Putting an end to post-click attribution
In today’s web marketing world, there are tools to allow you to track just about every action taken …
January 31, 2016
6
min read
2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns
2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns
MEDIA & SEM In recent years, we have seen an increase in digital advertising investments. It goe …
August 4, 2015
6
min read
5 reasons to buy your brand’s keywords on Google
5 reasons to buy your brand’s keywords on Google
Targeting brand keywords* in search marketing is a simple, cost-effective tactic that could have a v …
July 6, 2015
4
min read
Programmatic buying and audience data
Programmatic buying and audience data
Amihai Ulman , a programmatic buying thought leader and COO at MASS Exchange, just questioned the us …
November 18, 2014
10
min read
Profit or profitability? Measure the real value of a campaign
Profit or profitability? Measure the real value of a campaign
“This campaign is bringing a slightly lower return on investment, but it’s a lot more profitable!”
October 15, 2014
4
min read
10 ways to pay less for your Adwords
10 ways to pay less for your Adwords
If you are investing in the keyword purchasing, this article may be a key factor in improving their …
September 4, 2007
4
min read