A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Taking your SEM internal. Will it pay off?
For some time now, we’ve seen more and more companies internalize SEM for different reasons. Interna …
5 steps guide to run a mobile app install campaign on Google AdWords
Promoting your app when it launches can have an enormous impact on your number of downloads, not onl …
From Omni-Channel to Omni-Digital
On September 10, I had the opportunity to attend the Omni.Digital conference held in Chicago, which …
What is programmatic buying?
“Programmatic buying is like teenage sex.” – Matt Brittin, VP, Google Europe Things teens believe ab …
Facebook Power Editor: a miraculous ad campaign management tool
Producing a media buy campaign on Facebook through the Web UI can be really long, laborious and even …
5 raisons pour lesquelles le calendrier éditorial est essentiel à une bonne gestion de communautés
Le calendrier éditorial est un outil très pratique (et puissant) pour simplifier la gestion de commu …
Evaluate the ROI of your keyword buying campaign using multi-channel Google Analytics.
Google Analytics is now launching Multi-Channel, we were able to try it before anyone else since we …
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