A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
5 steps guide to run a mobile app install campaign on Google AdWords
Promoting your app when it launches can have an enormous impact on your number of downloads, not onl …
From Omni-Channel to Omni-Digital
On September 10, I had the opportunity to attend the Omni.Digital conference held in Chicago, which …
What is programmatic buying?
“Programmatic buying is like teenage sex.” – Matt Brittin, VP, Google Europe Things teens believe ab …
Facebook Power Editor: a miraculous ad campaign management tool
Producing a media buy campaign on Facebook through the Web UI can be really long, laborious and even …
5 raisons pour lesquelles le calendrier éditorial est essentiel à une bonne gestion de communautés
Le calendrier éditorial est un outil très pratique (et puissant) pour simplifier la gestion de commu …
Evaluate the ROI of your keyword buying campaign using multi-channel Google Analytics.
Google Analytics is now launching Multi-Channel, we were able to try it before anyone else since we …
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