A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
“Adaptive” or “responsive” layout: advantages and disadvantages
More and more people are visiting your site from a mobile device. At the same time, screen sizes are …
How visitors judge your site: 6 factors related to intuition and emotions
Investing more time on a site is a decision. A decision that we make several times a day. However, t …
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The importance of user-generated content
According to a study carried out by Rubicon Consulting on 3000 US Internet users, the use of social …
When Changing a Button Gets You $300 Million
It was in the middle of a brainstorm with Vigeant and LD that we debated on the optimal process in t …
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(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods
Here are my notes from the conference by Stéphane Drouin, founder and partner, SVM
Make a good 404 page – 10 tips
The 404 page always gives the impression of having arrived in an uncharted part of the Internet. A k …
Design an ergonomic homepage
The homepage is usually the most visited page of a website. It is often the first page that we consu …
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Optimizing interaction channels and drive-to-web incentives
An increasing number of companies understand the benefits of offering pertinent online information a …
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