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A blog that puts things into perspective

Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action. 

Design an ergonomic homepage

Design an ergonomic homepage

The homepage is usually the most visited page of a website. It is often the first page that we consu …

December 19, 2007 2 min read
Optimizing interaction channels and drive-to-web incentives

Optimizing interaction channels and drive-to-web incentives

An increasing number of companies understand the benefits of offering pertinent online information a …

May 4, 2004 3 min read

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