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A blog that puts things into perspective

Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action. 

Foursquare, Gowalla, Facebook Places: the battle of geosocial networks

Foursquare, Gowalla, Facebook Places: the battle of geosocial networks

Geolocation has been a major issue in any retail web strategy for 3 years, the objective is to be pr …

December 4, 2010 3 min read
Emerging from the shadows of a new medium: the web documentary

Emerging from the shadows of a new medium: the web documentary

The web documentary, even if it is difficult to define , seems above all to be an emerging journalis …

October 26, 2010 5 min read
Analysis and reflections on privacy and new technologies

Analysis and reflections on privacy and new technologies

What is privacy, its issues and why protect it? By Laurent Jacobs

May 14, 2010 1 min read
5 steps to go from conversation to conversion

5 steps to go from conversation to conversion

It is within the framework of Infopresse Day on the theme of the participatory web that Jean-Françoi …

February 1, 2010 4 min read
The essential tools of a web strategist

The essential tools of a web strategist

Conference given during the Infopresse day – New Web tools. By Jean-Sébastien Chouinard and Marie-Él …

October 14, 2009 1 min read
The brainstorm or the attack of a problem in commando mode

The brainstorm or the attack of a problem in commando mode

From one to many

August 11, 2009 3 min read
The 10 tips to make your project a real disaster!

The 10 tips to make your project a real disaster!

At Adviso, we have ergonomists, SEO experts, SME experts, SMO experts, performance measurement exper …

February 22, 2009 2 min read
Innovation at Adviso

Innovation at Adviso

Last month was the Infopresse 360 innovations day with guest star Malcolm Gladwell.

January 11, 2009 3 min read
Is e-commerce in Quebec profitable or not?

Is e-commerce in Quebec profitable or not?

Following the CEFRIO conference I attended and the many e-commerce strategic planning projects under …

July 16, 2008 2 min read
The Benchmark: a key step towards a winning strategic plan

The Benchmark: a key step towards a winning strategic plan

For the past 5 years, we’ve been working on polishing our strategic planning methodology in order to …

March 19, 2008 2 min read
Iraq, Tibet and Activism 2.0

Iraq, Tibet and Activism 2.0

We sadly commemorated the 5th anniversary of the illegal US invasion of Iraq. According to the Nobel …

March 19, 2008 2 min read
Integrating Social Media into a Web Strategy: A Summary

Integrating Social Media into a Web Strategy: A Summary

This article is in fact the summary of a more imposing document, a presentation in fact delivered to …

February 6, 2008 3 min read
Trends 2007: User Generated Content Powers Business

Trends 2007: User Generated Content Powers Business

Internet users were the personality of the year 2006 of the prestigious Time Magazine. They have ind …

December 19, 2006 1 min read
Trends 2007: democratization of personal syndication

Trends 2007: democratization of personal syndication

I'm making a risky little prediction here: RSS feeds and other popular syndication technologies have …

December 19, 2006 1 min read
Business philosophy: Google vs. Microsoft

Business philosophy: Google vs. Microsoft

Following a conversation with the journalist from Les Affaires newspaper Jérôme Plantevin, I share w …

March 26, 2006 1 min read
The web of millennials

The web of millennials

The more the Internet makes its way into our offices, our living rooms and our schedules, the more w …

December 5, 2005 3 min read
Business Etiquette in Sending Email

Business Etiquette in Sending Email

TechRepublic mailing list contributor PenguinVitamins has compiled a list of things to avoid when se …

June 12, 2005 1 min read

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