A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Online traveler ratings and reviews of your business scare you?
Trip Advisor , you know? It is the most popular traveler ratings and reviews site online with 25 mil …
Online tourism: the most searched keywords by users
85% of online tourists use search engines to find information about their next trip. Surprising? Not …
10 best practices to adopt during web strategic planning
Strategic web planning is vital to the sustainability and profitability of a website. It must be a c …
The 5 levels of website optimization (part 1 of 3)
This weekend, I took advantage of the rain to help my wife book an opera ticket for her next trip to …
The account manager's dilemma...
… or how to manage both client and team expectations.
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Monitoring and strategic planning: a summary
It was on March 26 that I gave a conference at Infopresse on monitoring and strategic planning, so h …
The 10 tips to make your project a real disaster!
At Adviso, we have ergonomists, SEO experts, SME experts, SMO experts, performance measurement exper …
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Webcom 2008 | Report of the moijezap.org case study
Isabelle Lopez presents the case study of moijezap.org , the site of ZapQuebec osbl of Quebec whose …
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(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods
Here are my notes from the conference by Stéphane Drouin, founder and partner, SVM
5 Approaches to Reduce Your Shopping Cart Abandonment
Jean-Sébastien just spoke in his post on performance indicators for e-commerce about the importance …
Is e-commerce in Quebec profitable or not?
Following the CEFRIO conference I attended and the many e-commerce strategic planning projects under …
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The 5 main performance indicators for a site intended for lead generation (1 of 2)
We are often asked THE question by our clients/partners/colleagues/bosses: What are the main perform …
The Benchmark: a key step towards a winning strategic plan
For the past 5 years, we’ve been working on polishing our strategic planning methodology in order to …
Iraq, Tibet and Activism 2.0
We sadly commemorated the 5th anniversary of the illegal US invasion of Iraq. According to the Nobel …
Integrating Social Media into a Web Strategy: A Summary
This article is in fact the summary of a more imposing document, a presentation in fact delivered to …
The web is going green
We talk a lot about web 2.0, social networks and user-generated content. Along with the gargantuan g …
Trends 2007: democratization of personal syndication
I'm making a risky little prediction here: RSS feeds and other popular syndication technologies have …
The web of millennials
The more the Internet makes its way into our offices, our living rooms and our schedules, the more w …
The Web: the tool of choice for marketing research
Online marketing research is booming. A recent study by Ciao AG revealed that 87% of marketing resea …
Automating Your Organization: A Few Pointers
Organizations that wish to automate certain activities in order to eliminate any friction that may b …
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