Blog

A blog that puts things into perspective

Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action. 

Integrating Social Media into a Web Strategy: A Summary

Integrating Social Media into a Web Strategy: A Summary

This article is in fact the summary of a more imposing document, a presentation in fact delivered to …

February 6, 2008 3 min read
The web is going green

The web is going green

We talk a lot about web 2.0, social networks and user-generated content. Along with the gargantuan g …

January 29, 2008 5 min read
Trends 2007: democratization of personal syndication

Trends 2007: democratization of personal syndication

I'm making a risky little prediction here: RSS feeds and other popular syndication technologies have …

December 19, 2006 1 min read
The web of millennials

The web of millennials

The more the Internet makes its way into our offices, our living rooms and our schedules, the more w …

December 5, 2005 3 min read
The Web: the tool of choice for marketing research

The Web: the tool of choice for marketing research

Online marketing research is booming. A recent study by Ciao AG revealed that 87% of marketing resea …

November 30, 2004 2 min read
Automating Your Organization: A Few Pointers

Automating Your Organization: A Few Pointers

Organizations that wish to automate certain activities in order to eliminate any friction that may b …

May 4, 2004 3 min read

Find and leverage what really matters.

Get our insights and recommendations to stay ahead in the marketing landscape.