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How to define: objective, strategy and tactics? [Infographics]
A year ago I posted an article defining the terms mission, objective, strategy, and tactic. It’s a p …
Content blocking is the best thing that could have happened to digital marketing
This year, Apple created shock waves in the online advertising industry. Although content blockers ( …
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5 specialists to consult to maximize your user experience
In user experience, we like to test the waters. We seek to understand Madame M., so we observe her i …
Objectives, strategies and tactics: How to make a marketing plan?
Before launching marketing campaigns, implementing artificial intelligence (AI), or beginning any pr …
Get ready for the next big changes in web marketing
Last Friday I got up early to attend a session at the 22nd edition of Creative Mornings Montreal, a …
Google Analytics Summit 2014: What's New?
Adviso and all the other certified Google Analytics partners were invited to San Francisco to attend …
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E-commerce in Quebec: my predictions and wishes for 2014
2013 has muddled the waters in the world of e-commerce in several respects: mergers, acquisitions, i …
7 Signs Your Organisation Needs a Content Strategy
There are days when I feel like my job is a lot like practicing medicine: I examine the patient, rec …
What Facebook can teach us about iterative web design
As we know very well, the developers at Facebook are not standing still and are constantly looking f …
Google I/O 2013: Google positions its pawns on the travel chessboard
Google's highly anticipated annual conference in San Francisco, Google I/O 2013 , took place over th …
La Presse+: First impressions from the field
Many experts have already spoken about the new Press application, but what do simple readers think? …
The 7 web resolutions not to break in 2013
STILL BE ON THE 'HIGH' OF TURKEY You had fun, and for good reason, you survived the renewal of the M …
Back to Web-In 2012
Yesterday was held the Web-In of the Montreal Digital Festival Mtl Dgtl at the Hilton Bonaventure. A …
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Newsletter: 5 tactics to entice your customers to buy again
BUSINESS STRATEGY
Web strategic planning, an organizational solution
Monday morning, client meeting for the launch of a Web strategic planning project. We explain our vi …
5 questions about optimizing social presence on your website
Buttons to social presences are increasingly present on websites. However, many questions are raised …
NETendances: Will the Internet replace television as the main source of information?
We are pleased to join forces, once again, with CEFRIO for the launch of the NETendances report on i …
How technology is influencing consumption in 2012 | Infopress Conference
I gave this talk earlier today and it was very enjoyable. I was asked to immerse myself in the not s …
CEFRIO releases NETendances “Online entertainment: web TV takes off”
Following our contribution to NETendances: "The craze for social media in Quebec" , it is with renew …
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Infopresse Web 3.0 Day 2011 in quotes
Today I attended the Infopresse Web 3.0 Day (where I met my friendly clients from Santinel ), where …
2011 trends according to Adviso
Like every year, Adviso makes its annual predictions and this year we have identified 6 major trends …
Google and online travel, don't be evil?
The giant Google is arousing suspicion from all sides, particularly from stakeholders in the travel …
Foursquare, Gowalla, Facebook Places: the battle of geosocial networks
Geolocation has been a major issue in any retail web strategy for 3 years, the objective is to be pr …
Twitter User Behavior Survey Results – Typical Profile Part
This is the 1st article in our series of 4 presenting the results of the survey on user behavior on …