La Presse+: First impressions from the field
Many experts have already spoken about the new Press application, but what do simple readers think? …
Back to Web-In 2012
Yesterday was held the Web-In of the Montreal Digital Festival Mtl Dgtl at the Hilton Bonaventure. A …
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Newsletter: 5 tactics to entice your customers to buy again
BUSINESS STRATEGY
Web strategic planning, an organizational solution
Monday morning, client meeting for the launch of a Web strategic planning project. We explain our vi …
5 questions about optimizing social presence on your website
Buttons to social presences are increasingly present on websites. However, many questions are raised …
NETendances: Will the Internet replace television as the main source of information?
We are pleased to join forces, once again, with CEFRIO for the launch of the NETendances report on i …
How technology is influencing consumption in 2012 | Infopress Conference
I gave this talk earlier today and it was very enjoyable. I was asked to immerse myself in the not s …
CEFRIO releases NETendances “Online entertainment: web TV takes off”
Following our contribution to NETendances: "The craze for social media in Quebec" , it is with renew …
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Infopresse Web 3.0 Day 2011 in quotes
Today I attended the Infopresse Web 3.0 Day (where I met my friendly clients from Santinel ), where …
2011 trends according to Adviso
Like every year, Adviso makes its annual predictions and this year we have identified 6 major trends …
Google and online travel, don't be evil?
The giant Google is arousing suspicion from all sides, particularly from stakeholders in the travel …
Online traveler ratings and reviews of your business scare you?
Trip Advisor , you know? It is the most popular traveler ratings and reviews site online with 25 mil …
Online tourism: the most searched keywords by users
85% of online tourists use search engines to find information about their next trip. Surprising? Not …
The brainstorm or the attack of a problem in commando mode
From one to many
10 best practices to adopt during web strategic planning
Strategic web planning is vital to the sustainability and profitability of a website. It must be a c …
The account manager's dilemma...
… or how to manage both client and team expectations.
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Monitoring and strategic planning: a summary
It was on March 26 that I gave a conference at Infopresse on monitoring and strategic planning, so h …
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Webcom 2008 | Report of the moijezap.org case study
Isabelle Lopez presents the case study of moijezap.org , the site of ZapQuebec osbl of Quebec whose …
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(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods
Here are my notes from the conference by Stéphane Drouin, founder and partner, SVM
5 Approaches to Reduce Your Shopping Cart Abandonment
Jean-Sébastien just spoke in his post on performance indicators for e-commerce about the importance …
Is e-commerce in Quebec profitable or not?
Following the CEFRIO conference I attended and the many e-commerce strategic planning projects under …
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The 5 main performance indicators for a site intended for lead generation (1 of 2)
We are often asked THE question by our clients/partners/colleagues/bosses: What are the main perform …
The Benchmark: a key step towards a winning strategic plan
For the past 5 years, we’ve been working on polishing our strategic planning methodology in order to …
Iraq, Tibet and Activism 2.0
We sadly commemorated the 5th anniversary of the illegal US invasion of Iraq. According to the Nobel …