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A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
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From Omni-Channel to Omni-Digital
Adtech
+2
From Omni-Channel to Omni-Digital
On September 10, I had the opportunity to attend the Omni.Digital conference held in Chicago, which …
September 22, 2015
6
min read
What is programmatic buying?
Adtech
+2
What is programmatic buying?
“Programmatic buying is like teenage sex.” – Matt Brittin, VP, Google Europe Things teens believe ab …
November 4, 2014
4
min read
Facebook Power Editor: a miraculous ad campaign management tool
Adtech
+3
Facebook Power Editor: a miraculous ad campaign management tool
Producing a media buy campaign on Facebook through the Web UI can be really long, laborious and even …
May 23, 2012
3
min read
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