A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
Accelerate the adoption of artificial intelligence to support business growth
Have you seen the documentary The Social Dilemma on Netflix? I strongly recommend watching it. It’s …
The apocalypse of cookies and IDFAs: what impacts on your measurement strategy?
Following up on my colleague's article about the cookie apocalypse , I wanted to kickstart the discu …
Five concepts a CEO needs to understand before embarking on a digital transformation journey
In a world full of disrupted business models and endless technological possibilities, customer expec …
GTM Server Side: Could this be a Customer Data Platform?
In the chess-like world of the tech industry, particular attention is paid to every new functionalit …
How to Become a Growth Champion
What distinguishes a marketing expert from a growth champion? In a not-so-distant past, marketing le …
Google Data Studio: Creating a clear, precise dashboard
In the era of big data, the benefits of having a dashboard are clear. Still, what makes a good dashb …
Receptivity: the new programmatic performance lever
Studies have shown that up to 93% of online ads are either not seen or ignored and that approximatel …
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Facebook Creative Hub
Here is a guide to using the Creative Hub on Facebook. Get the most out of this collaborative tool w …
How to improve business performance by combining business and marketing intelligence in your data warehouse
Thinking about unifying your marketing data to maximize its impact on your business performance? The …
The Difference Between Data Warehouses and Data Lakes
Data lakes are distinguished from data warehouses by the way in which data is stored without the nee …
8 tips to make your brand content shine
For years now, search engines have been in a state of constant evolution. You might even call them “ …
When trade shows and travels are not an option: The evolution of sales in the manufacturing sector
According to the Conference Board of Canada , Canadian manufacturing sales fell 9.2% in March as fac …
Users’ preferred devices during lockdown
Since the outset of the pandemic, I have given a lot of thought to the idea that this period of lock …
Adapting your keyword research to UX for a website redesign
We mostly know keyword research as an SEO tool for creating content. We develop content strategies a …
Your Analytics Maturity Level: An Important Compass for Your Analytics Investments
In these times of transformation, many organizations are questioning or adjusting their investments …
Devices preferred by users during containment
Since the beginning of the pandemic, I often reflect on the hypothesis that this confinement has und …
Spotify: A goldmine for advertisers
Spotify is one of the most popular music streaming apps . It offers the possibility of listening to …
What is a Data Lake: A Deep Dive Explanation
What You Will Learn in this Article " \n You will learn about the various core definitions of the en …
How Many ($) Millions Are Hiding Under Your Marketing Data?
“Getting numbers is easy; getting numbers you can trust is hard!” – Ronny Kohavi, Head of Experiment …
How nonprofits can get the most out of their $120,000 US Google Ad Grants
Google Ads offers nonprofits a monthly grant of $10,000 US, for a total of $120,000 per year. The go …
Covid-19: Data Analysis in Times of Crisis
The crisis in which we are currently living generates a lot of stress within our organizations. In a …
COVID-19 Boosts E-commerce by 118% in Quebec
COVID-19: 5 Key Marketing Tips For Small Businesses
1. Focus On Your Digital Channels With Long-Term Potential Now that almost everything is on pause, r …
Opinion: Planning for the future when the present is uncertain
I don’t have to tell you that we are living through a unique period in time. The COVID-19 has effect …
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