A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
What do you do when you don’t know what to do ?
Amongst the great questions of philosophy that have made their way into the classic-joke hall of fam …
Accelerate the adoption of artificial intelligence to support business growth
Have you seen the documentary The Social Dilemma on Netflix? I strongly recommend watching it. It’s …
The apocalypse of cookies and IDFAs: what impacts on your measurement strategy?
Following up on my colleague's article about the cookie apocalypse , I wanted to kickstart the discu …
Five concepts a CEO needs to understand before embarking on a digital transformation journey
In a world full of disrupted business models and endless technological possibilities, customer expec …
GTM Server Side: Could this be a Customer Data Platform?
In the chess-like world of the tech industry, particular attention is paid to every new functionalit …
How to Become a Growth Champion
What distinguishes a marketing expert from a growth champion? In a not-so-distant past, marketing le …
Google Data Studio: Creating a clear, precise dashboard
In the era of big data, the benefits of having a dashboard are clear. Still, what makes a good dashb …
Receptivity: the new programmatic performance lever
Studies have shown that up to 93% of online ads are either not seen or ignored and that approximatel …
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Facebook Creative Hub
Here is a guide to using the Creative Hub on Facebook. Get the most out of this collaborative tool w …
How to improve business performance by combining business and marketing intelligence in your data warehouse
Thinking about unifying your marketing data to maximize its impact on your business performance? The …
The Difference Between Data Warehouses and Data Lakes
Data lakes are distinguished from data warehouses by the way in which data is stored without the nee …
8 tips to make your brand content shine
For years now, search engines have been in a state of constant evolution. You might even call them “ …
When trade shows and travels are not an option: The evolution of sales in the manufacturing sector
According to the Conference Board of Canada , Canadian manufacturing sales fell 9.2% in March as fac …
Users’ preferred devices during lockdown
Since the outset of the pandemic, I have given a lot of thought to the idea that this period of lock …
Adapting your keyword research to UX for a website redesign
We mostly know keyword research as an SEO tool for creating content. We develop content strategies a …
Your Analytics Maturity Level: An Important Compass for Your Analytics Investments
In these times of transformation, many organizations are questioning or adjusting their investments …
Devices preferred by users during containment
Since the beginning of the pandemic, I often reflect on the hypothesis that this confinement has und …
Spotify: A goldmine for advertisers
Spotify is one of the most popular music streaming apps . It offers the possibility of listening to …
What is a Data Lake: A Deep Dive Explanation
What You Will Learn in this Article " \n You will learn about the various core definitions of the en …
How Many ($) Millions Are Hiding Under Your Marketing Data?
“Getting numbers is easy; getting numbers you can trust is hard!” – Ronny Kohavi, Head of Experiment …
How nonprofits can get the most out of their $120,000 US Google Ad Grants
Google Ads offers nonprofits a monthly grant of $10,000 US, for a total of $120,000 per year. The go …
Covid-19: Data Analysis in Times of Crisis
The crisis in which we are currently living generates a lot of stress within our organizations. In a …
COVID-19 Boosts E-commerce by 118% in Quebec
COVID-19: 5 Key Marketing Tips For Small Businesses
1. Focus On Your Digital Channels With Long-Term Potential Now that almost everything is on pause, r …
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