Why Marketers Need to Return to Media Mix Models
In a recent interview with AdExchanger , Chetna Bindra, Product Manager for User Trust, Privacy and …
Why the performance indicators you use will become unreliable
The challenge of the moment, with the apocalypse of cookies , is to fully understand the repercussio …
The impact of cookie apocalypse on digital media
The current context is forcing digital marketers to navigate through a multitude of upheavals induce …
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The death of the third-party cookie and its impact on content and customer experience
Nothing is constant except change. – Buddha The eventual removal of third-party cookies, scheduled f …
The end of transparency at Google
For the past few years, Google has been moving more and more towards automated digital marketing sol …
The legal issue of data use
" This article is based on a conversation between Jean-François Renaud, President and Co-founder of …
4 Big Reasons to Activate Google Analytics 4 Before 2022
As mentioned by Jean-Philippe Gauthier (Head of Platforms and Digital Marketing Transformation at Go …
The ultimate guide to a successful website redesign
A website redesign is a current practice that often appears to be a miraculous solution for increasi …
ROI no matter what the cost
Since the start of the pandemic, we’ve noticed an intensification of requests that produce immediate …
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iOS 14 disrupts the Facebook Ads ecosystem
It's been a few years now that browsers and regulators have been bringing increasing complexity to t …
Emerging Retail Trends
During this aperitif, we welcome Carl Boutet, General Manager of the Center Québécois d’Innovation e …
Why You Should Export Your Google Analytics 4 Data to BigQuery
The new version of Google Analytics, commonly referred to as GA4, offers the opportunity to export r …
What will be the legacy of 2020 in digital media?
Even if we all wish to never see her again, 2020 remains a difficult year to forget. In addition to …
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The coming erosion of your digital revenue
A shock wave is about to blow through the world of digital marketing It’s already been a year since …
Why export your Google Analytics 4 data to BigQuery
The new version of Google Analytics, commonly referred to as GA4, offers the ability to export raw d …
The digital growth of culture and media
During this aperitif, we are fortunate to receive the Honorable Steven Guilbeault, Minister of Canad …
Philanthropy in the digital age
During this aperitif, we welcome Simon St-Arnaud, executive producer of 24h Tremblant to discuss phi …
Improve your digital performance with A/B testing
What do Amazon, Shopify and Airbnb (and many others) have in common? It’s not their business models, …
Lessons learned from common mistakes in digital transformation
We are in the eye of the perfect storm. An imminent recession, changing attitudes accelerated by the …
How to ensure a successful transition toward Google Analytics 4?
The world of Google Analytics is about to enter a new era. The free version you’re currently using i …
Why the usefulness of data starts with people
This article is the second in a two-part series on inspiring discipline across your organization. Yo …
The modernization of retail brands
With a turbulent 2020 and an increasingly complex social, political and environmental context, how c …
The evolution of e-commerce: putting the customer at the heart of your strategy
The e-commerce market continues to grow year after year, and Canada is no exception. E-commerce has …
What do you do when you don’t know what to do ?
Amongst the great questions of philosophy that have made their way into the classic-joke hall of fam …