Why it’s already time to migrate to GA4
Google Analytics 4 (GA4) is spearheading the new Google marketing suite and they’re not being shy ab …
Marketing transformation: the importance of culture, leadership and talent
This first article in this series on marketing transformation, published a few weeks ago, covered th …
Expect a historic holiday season in 2021
“This is predicted to be the biggest holiday season in history.” Google Think Holiday (Webinar) The …
The effects of iOS 15 on emailing and immediate solutions
During its annual developers conference last June 7, Apple announced that new versions of its operat …
Marketing transformation: Data is a prerequisite
This blog post is part of a four-part series that will attempt to give you a better idea of the key …
Evolving your company culture to achieve enduring digital transformation
In 2015, the introduction to a study conducted amongst more than 4,000 business leaders by MIT Sloan …
Do you do digital to do digital?
Last February, my colleague Philippe Boutin-Lizotte wrote a very interesting article about a strong …
4 Pillars of a Customer Experience (CX) Culture
It goes without saying that a company focused on customer experience must hold clear, coherent value …
Marketing automation in a labour shortage
The back-to-school season seems like it will be a new period of challenges for many Canadian compani …
The human element and UX: Inseparable issues in CX
Last June 15, I had the pleasure of participating in a virtual event organized by Les Affaires as pa …
The return of annual planning?
Given the year (and a half) we’ve just experienced, companies have had to come to terms with a huge …
The human factor and UX: two inseparable in CX
On June 15, I had the pleasure of participating in the virtual internship organized by Les Affaires …
When awareness goes hand-in-hand with media performance
Digital media performance has always been closely connected to conversion. Whether you’re talking ab …
What is the effect of the Google announcement to end third-party cookies by 2023?
Google Chrome has pushed back the deadline for the end of third-party cookies to 2023 The “gods of t …
Project management: Ready for takeoff?
When you decide to fly someplace (in a non-pandemic context, of course), what influences your choice …
Are you throwing your investments in digital video for awareness out the window?
As recently related in a Forbes article, more and more big companies like P&G, Chase and Uber ar …
Demystifying Server-Side Data Tracking: Google Tag Manager Server-Side and Facebook Conversions API
In recent weeks, I have received several questions related to server-side tracking from some of our …
Facebook Conversions API: Accelerate your server-side data collection
For a few years now, consumers have become increasingly aware that they generate data when they’re o …
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The end of cookies: 3 specific solutions (video)
Core Web Vitals: How to optimize your site’s performance
If you gravitate in the world of SEO ( search engine optimization) you have probably heard of new po …
Solid team DNA
A culture based on strong values that are embodied by the company and, above all, by the people that …
6 steps to building a data strategy
A comprehensive data strategy is essential for guiding an organization’s transition to a data-driven …
Revamp your site or optimize your conversion rate?
Your website is important to your business. In fact, it represents a significant source of revenue. …
15 reasons to work remotely at Adviso
There’s no denying that what’s great about teleworking is being able to use the time you would have …