The return of annual planning?
Given the year (and a half) we’ve just experienced, companies have had to come to terms with a huge …
The human factor and UX: two inseparable in CX
On June 15, I had the pleasure of participating in the virtual internship organized by Les Affaires …
When awareness goes hand-in-hand with media performance
Digital media performance has always been closely connected to conversion. Whether you’re talking ab …
What is the effect of the Google announcement to end third-party cookies by 2023?
The “gods of the web” at Google seem to have heard the cries of marketers who are panicked over the …
Google delays the end of third-party cookies to 2023: What's the impact?
GOOGLE CHROME PUSHES THE END OF THIRD-PARTY COOKIES TO 2023 The web "gods" at Google seem to have he …
Project management: Ready for takeoff?
When you decide to fly someplace (in a non-pandemic context, of course), what influences your choice …
Project management: ready to take off?
When you decide to fly someplace (in a non-pandemic context, of course), what influences your choice …
Are you throwing your investments in digital video for awareness out the window?
As recently related in a Forbes article, more and more big companies like P&G, Chase and Uber ar …
Demystifying Server-Side Data Tracking: Google Tag Manager Server-Side and Facebook Conversions API
In recent weeks, I have received several questions related to server-side tracking from some of our …
Facebook Conversions API: Accelerate your server-side data collection
For a few years now, consumers have become increasingly aware that they generate data when they’re o …
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The end of cookies: 3 specific solutions (video)
Core Web Vitals: How to optimize your site’s performance
If you gravitate in the world of SEO ( search engine optimization) you have probably heard of new po …
Solid team DNA
A culture based on strong values that are embodied by the company and, above all, by the people that …
6 steps to building a data strategy
A comprehensive data strategy is essential for guiding an organization’s transition to a data-driven …
How organizational culture influences project management
No project exists in a vacuum. Project management is always embedded within a company culture that i …
Revamp your site or optimize your conversion rate?
Your website is important to your business. In fact, it represents a significant source of revenue. …
15 reasons to work remotely at Adviso
There’s no denying that what’s great about teleworking is being able to use the time you would have …
Why Marketers Need to Return to Media Mix Models
In a recent interview with AdExchanger , Chetna Bindra, Product Manager for User Trust, Privacy and …
Why the performance indicators you use will become unreliable
The challenge of the moment, with the apocalypse of cookies , is to fully understand the repercussio …
The impact of cookie apocalypse on digital media
The current context is forcing digital marketers to navigate through a multitude of upheavals induce …
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The death of the third-party cookie and its impact on content and customer experience
Nothing is constant except change. – Buddha The eventual removal of third-party cookies, scheduled f …
The end of transparency at Google
For the past few years, Google has been moving more and more towards automated digital marketing sol …
The legal issue of data use
The guest of the aperitif: Éloïse Gratton. Éloïse is a lawyer, more precisely Partner and National C …
4 Big Reasons to Activate Google Analytics 4 Before 2022
As mentioned by Jean-Philippe Gauthier (Head of Platforms and Digital Marketing Transformation at Go …