A blog that puts things into perspective
Welcome to Perspective, a space for knowledge sharing that goes beyond trends to help you sharpen your strategic thinking and deepen your expertise. Here, our experts share practical perspectives grounded in real-world experience, along with proven techniques ready to be put into action.
How to use SEO to understand consumer behaviour ?
In the constantly evolving digital era, understanding consumer behaviour has become critical for bus …
Going beyond the myths: SEO results in less than 3 months
In the SEO world, we often hear clients, co-workers, executives and others say that in order to see …
2023 LoyalT study webinar
The LoyauT study is back! Adviso and R3 Marketing are proud to present the 6th edition of LoyauT, th …
Using Consumer Insights for personalization
Imagine a world in which you can pair each of your targets with the value proposition that resonates …
SEO as a strategic lever for the customer journey
The terms "customer journey," "user experience," and "SEO" are common in the vocabulary of marketers …
Law 25: Applying artificial intelligence to privacy protection
The arrival of Law 25 on September 23, 2023, has led companies to adopt new standards in analytics a …
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Furniture retailers in Canada: who gets the consumer's attention?
Search Engines: The Key Step Before Making a Purchase Before purchasing a product, North Americans p …
Evolving your media practice in a privacy-centric marketing context
The implementation of the second phase of Bill 25 in Quebec on September 22, 2023, adding to the ann …
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How does Google’s Consent Mode work?
Notes " \n Legal notice: This article explains how Google’s Consent Mode technologically operates. W …
Holidays 2023: Flexibility leads to success in a constantly shifting landscape
The holidays are fast approaching, and 2023 will be a year particularly hard hit by the big changes …
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The Impact of SEO in a Data Loss Context
The arrival of Law 25 in Quebec (which will be enforced in September 2023) and the disappearance of …
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Back to the future: Performance measurement for privacy-centric marketing
The loss of non-durable identifiers due to technological changes (iOS and Google) as well as the adv …
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6 reasons you should connect your SEO data to a data warehouse
Meta announces the evolution of its Aggregated Event Measurement protocol
Domain verification is no longer necessary, but be careful: While domain verification isn’t obligato …
4 initiatives to integrate into your 2024 Marketing Plans!
Two trends are starting to appear on the marketing ecosystem horizon for the next few years. Let’s t …
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Choosing the right formats: The key to a successful content strategy
When it comes to marketing offensives, choosing the right strategic content format is essential to m …
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The ultimate guide to customer loyalty through user research
Table of content 1. Customer loyalty has become indispensable 2. Understanding the consumer 3. Activ …
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7 primary data acquisition tactics
As we slowly but surely enter a post-Cookie Apocalypse marketing era, it is more broadly the ways in …
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Quebec’s Law 25: business cases, legal impacts and solutions
Legislation modernizing legal provisions for the protection of personal information (called Law 25) …
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5 questions to determine the success of a CMO
Being a CMO, VP of marketing or marketing director in 2023 is no small challenge. The industry is un …
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The engagement system: A critical tool for achieving relationship marketing success
My previous two articles covered the importance of data and customer experience to the success of a …
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Why are loyalty programs increasingly relevant and profitable?
In recent years, more and more companies have launched loyalty programs and consumers are increasing …
ChatGPT opens up new potentials in digital marketing
This past November 30, OpenAI launched ChatGPT, its chatbot prototype driven by artificial intellige …
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Why is customer satisfaction essential to loyalty?
The goal of relationship marketing is simple: to increase the value of a company’s customer base and …
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